NEXTGENERATIONZH

Next Generation ZH operates as a nightlife curator and events producer headquartered in Switzerland's German-speaking region. The company's primary footprint spans venues in Zurich and Thun, where it produces the NEXT GENERATION XXL series and Laa Mixx house music events. Through a partnership with BlackDiamondEntertainment, the organization brings Amapiano, Afro-House, and Hip-Hop programming to Swiss audiences. The events portfolio centers on electronic music formats at established venues including Club Escherwyss and Kulturlokal ONO. Each production combines dance floor programming with dedicated lounge areas, typically running multiple hours with rotating DJ lineups. Next Generation ZH maintains ongoing relationships with these venues to deliver consistent event experiences. The company structures its calendar around three main event categories: the flagship XXL series, Laa Mixx deep house gatherings, and urban music nights through the BlackDiamondEntertainment collaboration. This programming mix serves Switzerland's electronic dance music community while expanding into emerging genres like Amapiano. Next Generation ZH coordinates venue operations, artist booking, and event promotion across these verticals.