HYPE CHOCOLATE

Hype Chocolate crafts small-batch chocolate bars and confections from its TD Plaza headquarters in Toronto. The brand's core product line includes The OG Bar, Strawberry Crunch Bar, and rotating seasonal releases featuring Strawberry Matcha, Pink Champagne, Guava, and Smoky Cereal Milk variants. Their retail footprint combines an e-commerce platform for limited edition chocolate drops with the Hype Cafe storefront serving specialty desserts and beverages. The company's signature offerings extend beyond chocolate bars to include cafe menu items like the Iced Biscoff Cookie Butter Latte. Their production model centers on limited releases and rotating flavors available through scheduled product drops online and in-store. The brand maintains a mobile presence through food truck activations that complement their permanent cafe location. Content creation focuses on TikTok-native product launches and behind-the-scenes chocolate making processes. Their digital strategy documents new flavor development, production techniques, and cafe operations across social platforms. Distribution combines direct-to-consumer shipping for chocolate products with in-person service at their TD Plaza location.