Erin McClure

Digital Marketing | Writer | Journalist

Marketing Work

EM Dash Creative Media - Don’t broadcast—connect.

Published Work

Play it again: Why nostalgia marketing works and 4 ways brands can do it right
Play it again: Why nostalgia marketing works and 4 ways brands can do it right
A tale of two work cultures: French vs American outlooks and realities
A tale of two work cultures: French vs American outlooks and realities
We need to talk about the superpower of ADHD at work – and debunk 7 common myths
We need to talk about the superpower of ADHD at work – and debunk 7 common myths
Hollywood goes green: Sustainability in media and entertainment
Hollywood goes green: Sustainability in media and entertainment
Millennial spending habits: Budget minded, socially conscious
Millennial spending habits: Budget minded, socially conscious
Digital natives: How to win the trust of Gen Z and Millennials
Digital natives: How to win the trust of Gen Z and Millennials
Ecommerce payments by generation: Buyer preferences from boomers to The Youth
Ecommerce payments by generation: Buyer preferences from boomers to The Youth
My Costco finds 🤩 for Business Insider
My Costco finds 🤩 for Business Insider
A Capitol Tragedy: Idaho History That Hits Home
A Capitol Tragedy: Idaho History That Hits Home
SPOTLIGHT: East Boise's Roosevelt Market Is An Enduring Fixture Of A Bygone Era
SPOTLIGHT: East Boise's Roosevelt Market Is An Enduring Fixture Of A Bygone Era
Boise’s Public Composting Proposal Considers Numbers And Incentives
Boise’s Public Composting Proposal Considers Numbers And Incentives

Featured Spotlights

The cat's meow 2024: Our favorite reads and top picks for best content of the year
The cat's meow 2024: Our favorite reads and top picks for best content of the year
Editor picks: Best reads and our personal favs in 2022
Editor picks: Best reads and our personal favs in 2022

Published Ghostwriting 👻

Media and entertainment trends 2025: Big pivots, new tech propel the industry forward
Media and entertainment trends 2025: Big pivots, new tech propel the industry forward
Professional services trends 2025: Human-focused transformation, innovation boom
Professional services trends 2025: Human-focused transformation, innovation boom
How to make sustainability in the retail industry a reality
How to make sustainability in the retail industry a reality
Automotive trends 2025: 8 ways the industry is on track for growth
Automotive trends 2025: 8 ways the industry is on track for growth
Higher education trends 2025: As public trust drops, leaders must act now to fortify institutions for the future
Higher education trends 2025: As public trust drops, leaders must act now to fortify institutions for the future
3 ways retailers can quickly build supply chain resilience for the holiday surge
3 ways retailers can quickly build supply chain resilience for the holiday surge

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