Shelby | UGC + Founder

Chicago entrepreneur Shelly Pinedo co-hosts THE ICON EDIT, a women's networking and fashion event series. Her content creation spans TikTok and multiple social platforms, where she documents her business journey and design process. As founder of Double A Lids, she specializes in custom embroidered and sublimated headwear including snapbacks, dad hats, and beanies. Double A Lids produces personalized apparel and accessories, with a focus on custom leather patches for both individual and corporate clients. Pinedo's business operations encompass design services, custom order fulfillment, and merchandise production. Her partnership portfolio includes collaborations with Hiya Health's children's vitamins and branded merchandise initiatives. Through her content, Pinedo shares behind-the-scenes looks at custom design projects and product development. She creates unboxing videos featuring Double A Lids merchandise and documents her experiences in e-commerce entrepreneurship. Her work integrates custom apparel production, influencer partnerships, and business development in the creator economy.