DOONAILS

Doonails develops dip powder systems, gel polishes, and nail art supplies for the at-home manicure market across Europe. The Netherlands-based beauty brand distributes through dedicated e-commerce platforms serving France and neighboring regions. Their product catalog spans beginner kits to advanced nail enhancement formulations, focusing on DIY alternatives to salon services. The company structures its retail strategy around seasonal promotions and holiday-themed collections, particularly during peak gift-giving periods. Their Valentine's Day campaigns feature 50% discounts on select items and tiered savings on bundled nail care sets. Multi-language product listings and region-specific storefronts support their expansion across European markets. Doonails maintains direct-to-consumer distribution channels for their complete nail enhancement ecosystem. Their core offerings include dip powder starter kits, gel polish systems, application tools, and nail art accessories. The brand's e-commerce infrastructure serves both Dutch and French-speaking customer bases through localized shopping experiences.