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Blumie operates dual business lines in Brazilian fashion retail and blockchain technology, manufacturing women's and children's clothing collections in domestic facilities while developing Web3 financial products. The company's primary fashion offerings include ready-to-wear dresses, blouses, skirts, and outerwear for women, alongside a dedicated children's apparel line. Their e-commerce platform distributes these collections through direct-to-consumer channels across Brazil. The brand's technology division created Blumie Wallet, a self-custody cryptocurrency management platform that supports multiple blockchain networks. This digital wallet enables users to store and manage cryptocurrencies, digital assets, and NFTs through a single interface. The platform integrates with decentralized applications, providing access to Web3 functionality. Blumie's retail infrastructure combines traditional e-commerce with blockchain-enabled payment and authentication systems. The company maintains mobile applications for both its fashion retail and cryptocurrency services. Their business model connects Brazilian apparel manufacturing with emerging financial technology, serving both domestic fashion retail and digital asset markets.