Sony Alpha SA
Find our latest news, gear & events below.
Seeking Salt
Seeking Salt
Seeking Salt is a 6-part docuseries following filmmaker Jeremy Purén as he navigates the creative and personal journey of storytelling. From reflecting on the genesis of his project, to exploring his filmmaking approach, the gear that brings stories to life, and the practical realities of funding and logistics, the series offers an honest, immersive look at life as a traveling filmmaker. Along the way, Jeremy captures the beauty of the BC coast and shares the highs and lows — the “roses and thorns” — of this adventure, blending personal insight, creative exploration, and the wonder of new experiences.
Events
Alpha Fest JHB
Alpha Fest JHB
The Sony Alpha Festival is an immersive, hands-on experience for photographers, videographers, and content creators, now proudly in its sixth year. Designed to inspire creativity and connection, the festival brings the Sony Alpha community together through professionally styled content creation sets, hands-on access to the latest Alpha cameras and lenses, interactive demo stations, practical shooting experiences and the apperance of industry professionals - all complemented by live entertainment, food, beverages, and networking opportunities. Sony Alpha Festival is where creativity, technology, and community collide to create an unforgettable creative experience.
Alpha Fest CPT
Alpha Fest CPT
The Sony Alpha Festival is an immersive, hands-on experience for photographers, videographers, and content creators, now proudly in its sixth year. Designed to inspire creativity and connection, the festival brings the Sony Alpha community together through professionally styled content creation sets, hands-on access to the latest Alpha cameras and lenses, interactive demo stations, practical shooting experiences and the apperance of industry professionals - all complemented by live entertainment, food, beverages, and networking opportunities. Sony Alpha Festival is where creativity, technology, and community collide to create an unforgettable creative experience.
Latest News
The Sony A7V just launched | More on Alpha Universe MEA
The Sony A7V just launched | More on Alpha Universe MEA
Introducing the 5th generation of the α7 series
Find Your Alpha on Alpha Universe MEA
Find Your Alpha on Alpha Universe MEA
Step into your creative power with Sony's "Find Your Alpha” campaign"
Gear
Sony A7V | ILCE-7M5
Sony A7V | ILCE-7M5
Sony FE 100mm F2.8 Macro GM OSS
Sony FE 100mm F2.8 Macro GM OSS
FE 100mm F2.8 Macro GM OSS
Sony Products
Sony Lenses
Sony Lenses
The list of Lenses. Find your best from all Lenses products.Discover Sony's wide ranges of Alpha lens from prime lens to zoom lens, and from ultra-wide angle lens, super telephoto lens, G Master to G lens. Learn more now!}
Sony Interchangeable-lens Cameras
Sony Interchangeable-lens Cameras
The list of Interchangeable-lens Cameras. Find your best from all Interchangeable-lens Cameras products. Discover Sony's Alpha interchangeable lens camera with pro capability. Grab the best of life. Learn more now! }
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