Powers Interactive
The Digital Advertising Winners and Losers of '24
The Digital Advertising Winners and Losers of '24
This year, strategists leaned into buying smarter, not harder, expanding strategies to new media like podcasts and emerging digital spaces.
Seasonal Affective Disorder Hits Consultants Different
Seasonal Affective Disorder Hits Consultants Different
An Open Letter to Digital Publishers
An Open Letter to Digital Publishers
A decade after political digital spending exploded, we're mostly left with slight exaggerations and statistics. Liars don’t last long here.
How SPO Mitigates the Tech Tax | Powers Interactive
How SPO Mitigates the Tech Tax | Powers Interactive
Did you know your tax bill is growing? That’s right. Every time you buy a digital ad, each part of the tech stack takes their little piece… cutting the quality of ad inventory and costing you a win...
Webcast: Marked Safe From Facebook
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Webcast: Marked Safe From Facebook
Powers Interactive
Powers Interactive
We know what we are doing. Powers Interactive has gathered only the most experienced digital practitioners from across the political and corporate public affairs spectrum to create the most capable team in this space.
Powers Interactive | LinkedIn
Powers Interactive | LinkedIn
Powers Interactive | 1,255 followers on LinkedIn. Our Superpowers: Experience and Accountability | Powers Interactive is a programmatic media company with an emphasis on supply path optimization. We have built the programmatic tech framework to simplify the inventory supply process across all screens. Supercharge Your Digital Media Strategy & Buying.
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Hot Takes Digital Advertising Edition: What's Overrated For 2024
Hot Takes Digital Advertising Edition: What's Overrated For 2024
With ad spending expected to hit a record-breaking $10 billion this year, navigating clients through this ad environment is far from easy.
Hot Takes Digital Advertising Edition: What's Underrated For 2024
Hot Takes Digital Advertising Edition: What's Underrated For 2024
When combined with authentic creative on quality inventory, micro persuasion can reshape how we communicate through digital advertising.
Why Hasn't SPO Taken Off with Politics and Public Affairs (Yet)? | AdExchanger
Why Hasn't SPO Taken Off with Politics and Public Affairs (Yet)? | AdExchanger
The 2024 election will break advertising and fundraising records, with the Presidential election, every seat in the House and a razor-thin Senate majority on the line. Ad Impact, a political research company, forecasts 2024 US political cycle spend to cross the $10 billion mark for the first time ever. But with that kind of money […]
Why Today’s Digital Ad Supply Should Follow the Farm-to-Table Produce Journey
Why Today’s Digital Ad Supply Should Follow the Farm-to-Table Produce Journey
How the Deprecation of Cookies Will Impact Inventory SPO
How the Deprecation of Cookies Will Impact Inventory SPO
Without cookies, accurate targeting is a greater challenge. This has a domino effect: bad targeting followed by increased media inefficiency.
13 Truths For 2024 That You’re Not Prepared For
13 Truths For 2024 That You’re Not Prepared For
Here we are, it’s 2024. The year we’ve all prepared for and yet you’re likely not ready for the big and small headaches headed your way.
Why We Chose to Not Build Another DSP
Why We Chose to Not Build Another DSP
Why We Chose to Not Build Another DSP: The problem then was the same problem today: squaring the need for affordable, quality inventory that reaches our target audience with little or no waste. Our answer was not to build a DSP. Here's why... #digitalmarketing #digitaladvertising
When Tech Grades its Own Homework
When Tech Grades its Own Homework
The Giants Might be Terrible but their Data is 👌
The Giants Might be Terrible but their Data is 👌
The Dallas Cowboys and Dak Prescott made it clear who's boss in the NFC East with a 40-0 rout of the New York Giants last weekend. The Giants' offense was ugly, with the offensive line allowing seven sacks and Daniel Jones throwing two interceptions.
We ❤️ Geofencing
We ❤️ Geofencing
NPR: In? Ice cream. Out? Cookies. Our colleague Kate Holliday joins…
NPR: In? Ice cream. Out? Cookies. Our colleague Kate Holliday joins…
NPR: In? Ice cream. Out? Cookies. Our colleague Kate Holliday joins Marketplace to review how we are handling targeting now that cookies are finally going away. Listen below.
Key Questions for Public Affairs Consulting Firms When Selecting a Digital Vendor
Key Questions for Public Affairs Consulting Firms When Selecting a Digital Vendor
In the digital media space, selecting the right partner is a strategic decision that can significantly impact the success of your campaigns. Whether your focus is on an electoral, legislative, advocacy, or regulatory campaign, public affairs firms must ask the right questions early.
Why Targeted Digital Audio is Underutilized in Political Advertising
Why Targeted Digital Audio is Underutilized in Political Advertising
Explore top LinkedIn content from members on a range of professional topics.
The AI Revolution is Canceled
The AI Revolution is Canceled
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