Campaign India

India's ad landscape no longer a conservative playing field: Ad veteran Jarek Ziebinski | Advertising | Campaign India

Emami at 50: A tale of two Radhey Shyams, their families and one successful business | Advertising | Campaign India

We’ve developed a muscle for hustle: Hephzibah Pathak | Advertising | Campaign India

How green is our adland valley? | Advertising | Campaign India

How a creative chief of staff helped DDB bag ‘network of the year’ at Cannes Lions in 2023 | Advertising | Campaign India

Want to underscore upGrad's commitment to nation-building in a technology-centric landscape: Ankit Khirwal | Advertising | Campaign India

Effies 2023: McCann, Mondelez bag top agency, client honours | Advertising | Campaign India

Meta's 'Link History': Tailored ads triumph or privacy peril? | Digital | Campaign India

90% of the crises in automotive industry are predictable: Nissan’s Lavanya Wadgaonkar | PR | Campaign India

Tata AIG helps Rohit Shetty keep the shoot going, despite Ranbir Kapoor's injuries (updated) | Advertising | Campaign India

When the cookie crumbles: How are marketers gearing up for a cookieless era? | Digital | Campaign India

We have the ‘Gut Mumbai’ social media handle ready: Anselmo Ramos | Advertising | Campaign India

Rapid fire with Gautam Reghunath | Advertising | Campaign India

Want a Filmfare and a Film Craft Lion: Ashwiny Iyer Tiwari | Advertising | Campaign India

Want to demonstrate the value of our audience to advertisers: Kristiana Carlet, Spotify | Advertising | Campaign India

I've seen so many acquisitions done the wrong way: Christian de la Villehuchet | Advertising | Campaign India

Trust before tech advancements: CNN International's Faisal Karmali on the value of reliable journalism | Media | Campaign India

Harsha Razdan on being the ‘outsider’ Dentsu has enlisted to turn around its fortune | Advertising | Campaign India

We will be brave and fun in our upcoming campaigns: Ikea India’s Anna Ohlin | Advertising | Campaign India

Partha Sinha on the power of an idea | Advertising | Campaign India

www.campaignindia.in

Decoding the winning formula for OOH during the ICC World Cup 2023 | Advertising | Campaign India

Campaign India Crash Course: Festive advertising | Advertising | Campaign India

It's not only about selling books: Devish Gala on Navneet’s 60+ year journey | Advertising | Campaign India

Use of AI was not solely a cost-cutting measure: Mark Read | Advertising | Campaign India

Natural for workforce to be overwhelmed by 'Gen AI': Canva's Natalie Schwartz | Marketing | Campaign India

Marketers would do well to start becoming holistic business managers at a young age: Rajesh Ramakrishnan | Marketing | Campaign India

Unleashing innovation and purposeful creativity for growth: Anupriya Acharya | Advertising | Campaign India

Create, cultivate, concatenate ‘idea ecosystems’: S Subramanyeswar | Advertising | Campaign India

www.campaignindia.in

I sincerely hope that both clients and agencies start thinking ideas again: Piyush Pandey | Advertising | Campaign India

The industry must embrace the obstacle of measuring ROI in the era of performance marketing: Nisha Narayanan | Media | Campaign India

Unmasking the silence of LGBTQ+ advocacy: Have brands gone back into the closet? | Advertising | Campaign India

Unmasking the silence of LGBTQ+ advocacy: Have brands gone back into the closet? | Advertising | Campaign India

Campaign India Crash Course: Understanding the use of generative AI | Digital | Campaign India

Global agency chiefs explain India's strategic importance | Advertising | Campaign India

How luxury brands are wooing the new-age consumer | Campaign India

Brand purpose doesn’t need to be heavy duty: Rajesh Ramakrishnan | Campaign India

From doomscrolling to thumb-stopping: How brands aim to combat digital fatigue | Campaign India

We've grown 300% in the last five years and have the same target for the next five: Jack Swayne | Campaign India

Campaign India Film Crest Awards 2023: Good Morning Films bags top honours | Campaign India

Are blue ticks on social media losing clout in the face of paid verifications? | Campaign India

Campaign India Premier League: Adfactors wins inaugural edition | Campaign India

Cannes Lions 2023: Good creative work is the fastest shortcut to pricing yourself higher | Campaign India

Cannes Lions 2023: Good creative work is the fastest shortcut to pricing yourself higher | Campaign India

Cannes Lions 2023: ‘Build trust and the agency will die for you’ – Dheeraj Sinha | Campaign India

Cannes Lions 2023: How Cadbury used generosity to become the number one chocolate brand | Campaign India

Beyond the rainbow mirage: Empty gestures vs authentic advocacy | Campaign India

Sacking or surrendering - making a smooth transition

Have to go beyond football to attract viewers in India: Jose Cachaza | Campaign India

Green Yodha campaign will continue to motivate our stakeholders to adopt sustainable practices: Rajat Abbi | Campaign India

Driving Modern Marketing Innovation with ISB Executive Education's cutting-edge programme | Campaign India

We are not an agency that says yes when it is supposed to be no: Tracey Barber

Bombay Sapphire takes the sustainable route to connect with India

Excited about India-US relations at a time when there's geopolitical tension elsewhere: Kathy Bloomgarden

I dreamt of being on huge advertisement hoardings: Rakul Preet Singh

Does corporate communications command more respect than the PR agency folk?

Publicis Groupe CEO Arthur Sadoun: Our transformation is complete

Gaming helps the character come out of the television screen and into the kids' life: Nina Elavia Jaipuria | Campaign India

'Central IPL sponsorships aren't as sexy as team partnerships' | Campaign India

Want to add a major FMCG client to the roster in India: Tony Harradine | Campaign India

Pinkwashing is a cowardly move on a brand's part: Sushant Divgikar

I trained with Puma boots for three months before signing the endorsement deal: Sunil Chhetri

Embrace the ZigZag: Finding fun in the twists and going with the flow

When not sexualised, are women sidelined in Indian ads?

Broadcasters in India are not offering the value we believe our property is worth: Ian Holmes, F1

We focus on primary education in India and partnerships with creators in more mature markets: Richard Frankel

Live events: Not just an urban vibe

Creative critique from a gender lens: 30 January - 3 February

Is influencer marketing giving word of mouth a new name?

Tech layoffs: Can advertising benefit?

Analysing the sweetest revenge: Travel

New Business League: November 2022 update

Brands that won't adapt to cookie regulations are going to lag majorly in two years: Shirli Zelcer

Effie Awards 2022: Picture gallery

Creative critique from a gender lens: 2-6 January

Year-ender 2022: Lot of brands are trying to be woke just for the sake of it - Sujoy Roy Bardhan | Campaign India

Year-ender 2022: Don't want to see underpaid and overworked creative people everywhere - Ira G | Campaign India

Year-ender 2022: PR industry needs to reinvent itself - Ameer Ismail | Campaign India

Year-ender 2022: Work-life balance is difficult when you’re part of an industry that prioritises hustle culture - Joono Simon | Campaign India

Year-ender 2022: Would love to see more truth, less BS - Josy Paul | Campaign India

Year-ender 2022: We forgot we were humans marketing to humans - Titus Upputuru

Year-ender 2022: Traditional agencies have what it takes to deliver experiential/digital ideas better than specialist - Sambit Mohanty

Year-ender 2022: Logic plus magic in the perfect dose is what creative agencies must persevere for - Vineet Singh Hukmani

Year-ender 2022: Tech makes it possible, but creativity makes it brilliant - Rahul Mathew

Year-ender 2022: Please quit going to town with low quality randomness - Mayur Hola

Year-ender 2022: Don't want to see pitches without a cause - Arvind Krishnan

Year-ender 2022: Stop all references to casual misogyny and stereotyping - Geet Nazir

Year-ender 2022: Use cultural experts while drafting communication in local languages - Harikrishnan Pillai

Year-ender 2022: Make the consumer journey a seamless experience - Harshil Karia

Year-ender 2022: We are excited to bring many new projects online, on-air, and on-ground - Nisha Narayanan

WATCH: Industry reacts to 2022 in a nutshell

Don't see any major slowdown hampering the industry: Yannick Bolloré

Can criminal content take the fall for a criminal?

The ticket size per advertiser is a challenge for the industry: Sidharth Newatia

Creative critique from a gender lens: 7-11 November

Frozen foods have caught on like magic in the quick commerce space: Mohit Marwaha

The World Cup in Qatar and Budweiser India are a 'match made in heaven': Vineet Sharma

Agency of the Year 2022: South Asia shortlists

Creative critique from a gender lens: 31 October - 4 November

Eularie's blog: Netizens need to stop being utterly butterly delirious

'An environmental fact a minute': Kirloskar Vasundhara's mantra to drive engagement on its revamped website | Campaign India

Show & Tell 2022: We wanted to have fun with e-commerce - Kunal Dubey, Cleartrip

Show & Tell 2022: The objective of the print ad was to make a print version of thumbstoppers - Viren Noronha, Swiggy

Want our viewers to get a refreshed life perspective: Vaishali Sharma

Will brands follow the BCCI and close the endorsement-fee gap between men and women?

Need to help clients understand the impact of their investments: Peter Mears

You just need to see how good an actor you are, to make advertising a part of your professional life: Suresh Raina

Are brands lighting up or lighting down their festive game?

Has the festive ad spends brightened up the print industry's revenue?

Don't know why scale gets vilified: Devika Seth Bulchandani

Auto payment suspension is a roadblock for Indian publishers entering a subscription model: Tara Lajumoke

Why Booking.com is betting heavily on sports travel

New Business League: August 2022 update

Creating the next-generation digital platform for the modern marketer: Sidharth Rao

The next time you castigate the press, think if India would be better off without it: Aroon Purie

Trying to break the myth that you can't teach an old dog new tricks: Lara Dutta

If advertisers need to reach out to a regional market, a national spillover will not hold: Samrat Ghosh

Creative critique from a gender lens: 19-23 September

We have to see to it that we have the right staffing levels so that we can avoid burnouts: Bella Patel

Creative critique from a gender lens: 12-16 September

PR agencies shouldn't be treated as vendors but as collaborators: Experts

WeWork makes space for diversity and inclusivity

Raahil's blog: Deepika Padukone continues selling Nike, even after Adidas deal

Creative critique from a gender lens: 5-9 September

Advertising spots or in-show placements: Where should your brand be?

Taking India to the world: Schbang's mantra as it launches London office

A view from Nepal: Two years of clean feed in Nepal - an opening for Nepalisation

Creative critique from a gender lens: 29 August-2 September

Looking to build human connect to gain consumers: Akasa Air's Belson Coutinho

The Indian market is not ready for vegan products: Alamjit Singh Sekhon

New Business League: July 2022 update

Our track record shows that we have been long-term partners: Raja Rajamannar, Mastercard

"Not coming to an iPhone near you": Samsung trolls Apple in latest ad

Sourav Ganguly does a huge unexpected release for Meesho

Creative critique from a gender lens: 22-26 August

Moving the customer back from social media to the club's channels is a challenge: Arsenal's Juliet Slot

How has the freedom of running an agency impacted you?

D-Code 2022: 'Digital is still about people'

D-Code 2022: 'The correct phrase is one that describes an equal relationship, where agencies brief the brand back'

D-Code 2022: 'Every ad goes out to somebody who has a deterministic proposition aligned with the brand'

Creative critique from a gender lens: 15-19 August

New Business League: June 2022 update

What will India look like 75 years later? (Part six)

What will India look like 75 years later? (Part four)

Acing the freedom of staying independent

What will India look like 75 years later? (Part three)

What will India look like 75 years later? (Part two)

What will India look like 75 years later? (Part one)

Indian newspapers keeping up with the times, in a free country, with a local connect

One of the toughest decisions taken by the family was to divorce ownership from management: Mohit Burman

Creative critique from a gender lens: 1-5 August

We are much larger today than we were when we sold our portfolio: Nadia Chauhan

‘The Complete Man’ seamlessly connects the consumers to this 97 year old brand: Sunil Kataria

Maintaining taste, texture with minimum manual intervention was most challenging: AK Tyagi

Moving from ‘make in India’ to ‘make in my district’: RS Sodhi

Creative critique from a gender lens: 25-29 July

The growth of podcasts as a category is similar to my MTV experience: Cyrus Broacha

How Unilever ships Walls ice cream to Maldives, St. Ives moisturiser to Australia and Vaseline lip balm to Mongolia

Havas sees ‘very good momentum’ in Q2 and has ‘confidence’ about rest of 2022

Creative critique from a gender lens: 18-22 July

We aim to create content and engagement that goes beyond the realm of a broadcast channel: Sujoy Roy Bardhan

Can Sri Lanka get its mojo back?

Creative critique from a gender lens: 11-15 July

Raahil’s blog: Where’s the fair play, Fairplay?

Havas launches Cake in India

Creative critique from a gender lens: 4-8 July

I want to see to it that no creative people in advertising agencies are underpaid: Anoorupa Bose

Where is the ‘mouse’ of the gaming industry moving?

Creative critique from a gender lens: 20-24 June

We aim to instil the message of having a mentor that goes beyond career feedback: Rahul Karthikeyan

Aim to build a brand voice of news and not noise: Smriti Mehra

Cannes Lions 2022: Creativity is the return gift of empathy – Josy Paul

Yubi aims to build trust in the FinTech space amongst its consumers: Karanpreet Bindra

Cannes Lions 2022: 'I feel that love before the data tells me whether the campaign worked or not' - Swati Bhattacharya

Creative critique from a gender lens: 6-10 June

Adland on expectations from Cannes 2022

The power of technology: enabler or enemy of creativity?

Making global advertising’s talent pipeline open to all

Profit vs purpose: Advertising’s balancing act

Creative critique from a gender lens: 30 May - 3 June

We want to blend our core strengths into the digital economy for Big World's verticals: Sunil Kumaran

Blog: Dear perfume brands, what we need is a ‘shot’ of clarity

New Business League: April 2022 update

World Environment Day 2022: The Work

Cannes Contenders 2022: SoCheers

Creative critique from a gender lens: 23-27 May

Raahil’s blog: Well done Rohan Bopanna, Sania Mirza and Sony Pictures Networks

Cannes Contenders 2022: McCann Worldgroup India

Cannes Contenders 2022: MullenLowe Lintas Group

Cannes Contenders 2022: Toaster

Cannes Contenders 2022: Enormous Brands

Being woke is having a philosophy behind a brand: Geeta Rao

Cannes Contenders 2022: dentsu International India

Cannes Contenders 2022: Kinnect

Cannes Contenders 2022: Kinnect

The road ahead is difficult for cookies, but it is an important shift in the consumer journey: Vineet R Ahuja

Cannes Contenders 2022: Leo Burnett India

The cost of being wrong is better than being late: Rajiv Bajaj

Cannes Contenders 2022: VMLY&R India

Rest well Anant sir

Experience and experiment with Web 3.0, but don't expect any business results just yet: Rishad Tobaccowala

Cannes Contenders 2022: Mindshare India

Cannes Contenders 2022: Cheil India

Cannes Contenders 2022: BBDO India

Discovery India soared through the downturn, reports double-digit growth

Cannes Contenders 2022: ^ a t o m

Cannes Contenders 2022: Wunderman Thompson South Asia

Cannes Contenders 2022: DDB Mudra Group

Cannes Contenders 2022: FCB Group India

Advertising used to be very basic, but today it's very creative: Madhuri Dixit

The way we socialise is changing and that’s going to be a natural progression for brands: Sukrit Singh

I love advertising and it helps me get a different perspective: PV Sindhu

New Business League: March 2022 update

Goafest 2022: How the ICC marketed the 2017 World Cup helped enhance the profile of women’s cricket – Mithali Raj | Marketing | Campaign India

Goafest 2022: It's commendable how the story is conveyed in seconds in advertising – Madhuri Dixit

Goafest 2022: What diversity, equality and inclusion mean for the industry

Goafest 2022: Close to half of all consumers prefer privacy over personalisation — Gowthaman Ragothaman

Goafest 2022: The video games industry is exceedingly good at changing audience behaviour – Sam Glassenberg

Goafest 2022: If an idea gets stuck in my head, I'm adamant on making that story for the big screen – SS Rajamouli

Goafest 2022: OTT content is pushing the bar and breaking the rigid structures

Goafest 2022: Indian advertising is the best in the world – Kapil Dev | Advertising | Campaign India

Goafest 2022: Cheil, FCB India, Famous Innovations win big on day two of the Abbys

Goafest 2022: When you win, you forget all the struggles – PV Sindhu | Advertising | Campaign India

Goafest 2022: FCB India bags two Gold in Publisher Abbys; Bennett Coleman & Co is Publisher of the Year

Goafest 2022: Mindshare India takes home 19 metals, Lodestar UM wins Grand Prix

WPP’s Mark Read on MediaCom merger, pitch pipeline and halving Cannes attendance

Need to make social media a safer space: Athiya Shetty

With a proposal of a 20% hike in ad rates, will brands still opt for print media?

Ad:Tech 2022: Mapping the future of TV

Creative critique from a gender lens: 18-22 April

I don't write for the client, I write for the consumer: Piyush Pandey

Honesty, humility and patience are just as important as digital ads, targeted ads and technology: Aditya Kanthy

CoWIN was also launched to eliminate the information asymmetry between the poor and the VIPs: Dr RS Sharma

Time and originality are what its takes for any ad jingle to become a classic: Usha Uthup

Ad:Tech 2022: Decoding a single source of truth for digital marketing measurement

IPL 2022: Adland's favourite and least favourite campaign

Since the mood of Goafest is about people coming together, we’ve kept the agenda light: Jaideep Gandhi

Footballer Shaun Wright-Phillips on social media hate and brand endorsements

Creative critique from a gender lens: 4-8 April

Need to see work that helps revive the economy: Pallavi Chakravarti

Even considering to leave Webchutney was a very blasphemous thought: Gautam Reghunath

Creative critique from a gender lens: 28 March - 1 April

We expect every agency in India to be aware of Brandie in the coming year: Pranav Kosuri

New Business League: February 2022 update

We have to fix how we get paid for creativity: Susan Credle

Creative critique from a gender lens: 21-25 March

Brands could become purposeless if they try too hard to find a purpose: R Balki

Have to acknowledge the fact that people don't stay in agencies forever: Pooja Jauhari

Opinion: When actors need to act an act in real life, it is acting for the sake of senselessness

Corporate resources are going to the wrong hands: Neeraj Kanwar

Brands working with sport is a marriage made in heaven: Gaurav Kapur

Battle of the Brands: Britannia vs Parle

Without Think Design, we would have lost a massive client to another network: Rana Barua

Emvies 2022: Wavemaker wins 'Agency of the Year' and Grand Emvie

Adobe Summit 2022: Machines will inhabit the need for survival - Mo Gawdat

IPL 2022: We hit it off with this team because...

Creative critique from a gender lens: 14-18 March

Adobe Summit 2022: If you’re not getting sales, the effort is not worth it – Rajshankar Roy, IFB

We are conscious of the brand clutter around the IPL: Kartik Mohindra

Elections present a high intensity and competitive environment for news brands: Karan Abhishek Singh

The brand ambassador space is so cluttered that you forget who is endorsing what: Gaurav Sinha

Are the little stars twinkling enough?

Creative critique from a gender lens: 7-11 March

I look for comments that call me bhens: Sumukhi Suresh

Battle of the Brands: Too Yumm! vs RiteBite

Creative critique from a gender lens: 28 February - 4 March

Brands need to support athletes: Dalima Chhibber

We're in uncharted territory: WFA chief on big brands pulling out of Russia

I was bashed when I failed, but my male counterparts were given sympathy for losing: Shagufta Iqbal aka Xyaa

Creative critique from a gender lens: 21-25 February

Spikes Asia 2022: Eight Grand Prix wins for India

Marc Pritchard: ‘Philanthropy is wonderful, but we’re a business’

Spikes Asia 2022: 55 wins for India

Ambuja and ACC aim to make marine pollution water under the bridge

Creative critique from a gender lens: 14-18 February

New Business League: December 2021

Advertising gives you the rare opportunity to bond with your audience exactly as you are: Lara Dutta

Battle of the Brands: Maruti Suzuki vs Hyundai

Mercedes-Benz India aims to shift 90% of ad spends to digital by 2024

Premium alcohol for all with Jack Daniel’s RTD

Raahil’s blog: MS Dhoni 60 – Virat Kohli 51

Taking a romantic walk down memory lane with adland

Creative critique from a gender lens: 31 January - 4 February

NFTs were a natural progression to follow our consumers where they are present: Anshul Ailawadi on FullyFaltoo

Will brands come onboard platforms dedicated to porn?

Can Hyundai India put out the flames of the controversial tweet on Kashmir?

We will always be a creative agency: Shamsuddin Jasani, Wunderman Thompson

Creative critique from a gender lens: 24-28 January

Arthur Sadoun on staff bonuses, the metaverse and Cannes

Creative critique from a gender lens: 24-28 January | Advertising | Campaign India

Raahil’s blog: Some good news and bad news for agencies?

New Business League: December 2021 update

The Abby Awards and The One Show announce partnership

This is almost the best time to put out our brand message: Mayur Hola, Oyo

Without viewership data, can news channels score during the elections?

Creative critique from a gender lens: 10-14 January

Brand Sania Mirza: A grand slam for advertisers?

New Business League: November 2021 update

Consistently televised matches have helped women's cricket: Mithali Raj | Marketing | Campaign India

Stay agile so you can quickly pivot and change plans: Anil Viswanathan, Mondelez India

Our advertising revenues are almost 3x of our closest competitors: Shashwat Goswami, Gaana

'There will never be another like Gerson': Dolly Thakore

Campaign India top 50: Part four

Campaign India top 50: Part three

Campaign India top 50: Part two

Campaign India top 50: Part one

Year-ender 2021: 'We have started our walk towards having more global champions' – Rahul Trehan

Creative critique from a gender lens: 13-17 December

Year-ender 2021: 'The relationship between real and virtual is growing more complex' – Titus Upputuru

Year-ender 2021: 'Policymakers will take note of long-pending requests from the radio industry'- Nisha Narayanan

Year-ender 2021: 'Hopefully, the only mask we will need to know of, is the one you wear to a masquerade party' - Anil Nair

Year-ender 2021: ‘We aimed at bringing about a change in attitude towards vaccine hesitancy’ - Prathyusha Agarwal

Year-ender 2021: 'Believe in people, their resilience and their creativity' – Gautham Narayanan

Year-ender 2021: 'We will have to prove our worth to the planet' – Poran Malani

A peek into India's bloody marketing

Year-ender 2021: ‘We shall see a Metaverse radio world’- Abraham Thomas

Year-ender 2021: 'I have improved my social media presence considerably' – Hrishikesh Kannan

Year-ender 2021: 'We have done magnificently well to bounce back as an industry' – Rana Barua

Creative critique from a gender lens: 29 Nov-3 Dec

Year-ender 2021: 'AI solutions will start becoming mainstream in 2022' – Apurva Chamaria

New Business League: October 2021 update

Year-ender 2021: 'We will see whacky, fun, bizarre humour again' – Prasoon Joshi

Year-ender 2021: Swati Bhattacharya on the one thing that will drop from case videos

Agency of the Year 2021 winners: South Asia

Creative critique from a gender lens: 22-26 November

Year-ender 2021: 'We will start going to space for a day trip' – Malaika Arora

Year-ender 2021: 'TV and digital will grow and content will glow' – Megha Tata

Year-ender 2021: 'Bravo advertising industry India' – Piyush Pandey

Creative critique from a gender lens: 15-19 November

We can’t depend completely on Government subsidies in the EV space: Shashank Srivastava

How airport advertising is taking off

Brands understand that consumers align with a company if they stand for a larger purpose: Abraham Thomas

With a new set-up in the boot, is Indian cinema driving into glory days?

Creative critique from a gender lens: Diwali ads

ICICI Prudential Life focuses on the need for financial preparation with Lovlina Borgohain

Music is a timeless art and it would not make sense to change it for Reels or TikTok: Arjun Kanungo

New Business League: September 2021 update

People who can afford cars are now more willing to buy them: Volkswagen's Ashish Gupta

Regional influencer marketing and video creations build up as people engage through the marketing funnel: Nandan Srinath

'When brands try being progressive, they will always risk facing a backlash from some quarters'

Let your cricket do the talking; brand associations will follow: Brett Lee

We want our users to step away from the world of Prime Video for just a bit: Sushant Sreeram

Our adex should hit the 2019 levels by the end of this year: Megha Tata, Discovery Communications

Anything that is trending in the world at large reflects our searches: Arjun Kolady, Spotify India

Objectification is an issue only when the other person in the conversation has a problem: Ninad Umargekar, JG Hosiery

Creative critique from a gender lens: 4-8 October

A dynamic ecosystem needs to be created, that not only entertains but also engages: Nina Elavia Jaipuria

With high discretionary incomes and no place to spend it, consumers are upgrading: Moët Hennessy India

Creative critique from a gender lens: 27 September - 1 October

It's in the game: Why is eSports generating so much interest?

Creative critique from a gender lens: 20-24 September

You have to be always on because the entry and exit barriers are very low in this category: Neha Ahuja, Spotify India

We are now more commercially successful than we have ever been: Matt Scammell, Liverpool FC

Creative Critique from a gender lens: 13-17 September

Simplicity in design also drives impact: Geet Nazir, Conran Design Group

Creative critique from a gender lens: 6-10 September

After Manchester United and Sachin Tendulkar tie-ups, Apollo Tyres turns to esports for rural consumers

The connotation of ‘you need to be a man to be a manager’ must change: Britannia’s women entrepreneurship panel

Raahil's blog: Are ideas in advertising drying up?

WATCH: 'You can't look at diversity checklists while hiring'

Tinder India swipes right on the idea of consent

Communicate climate change to common man, lawyers, lawmakers without jargon: Aaditya Thackeray

New Business League: July 2021 update

Raahil’s blog: Dear Star, where are all the Indian tennis stars?

Creative critique from a gender lens: 23-27 August

Online to offline: How adland is prepping for its ‘work from office’ comeback

Creative critique from a gender lens: 16-20 August

Brand Malaika is defined as one with a happy body, mind and soul: Malaika Arora

“FCB and Kinnect have been in a ‘live-in relationship’ for the last one-and-a-half years”

What’s in a name? A look at brand names that say little about the business

Opinion: Transcending beyond brand ambassadors to brand believers

Social media teams are also audience engagement teams: NDTV’s Sohini Guharoy

Be as weird and wild as you can be: Tesher’s advice to young content creators

Creative critique from a gender lens: 2-6 August

INMA South Asia News Media Summit: 'Quality journalism can sell, even at a higher price point'

WATCH: #VocalForLocal has brought on a challenge for global legacy players — Moët Hennessy

Paris Olympics 2024: Brand lessons from Tokyo

New Business League: June 2021 update

India’s strongest local brands: Ola tops the list

Unspent travel funds drive changes in India's top 100 brands

Creative critique from a gender lens: 19-23 July

WATCH: Counterfeits help brands like ours — Ambar Aneja, Six5Six

Calling the industry to be a #VoiceOfChange

“TV can’t carry on like this,” say experts on Sony’s ‘split-screen’ Olympics ads

Opinion: Dear plus-sized women, you’re still not welcome in mainstream advertising

Creative critique from a gender lens: 12-16 July

Arthur Sadoun: 'Publicis is recovering from Covid faster than expected but I worry about mental health'

ASCI’s influencer marketing guidelines: A look at the industry response

Is Budweiser’s #StrongerTogether campaign ‘messier’ than mural outrage?

Creative critique from a gender lens: 5-9 July

17% Indians trust tech companies with their data: Report

Gen Z and millennials seek diverse voices in audio: Spotify report

2021 Apac adspend to grow 8% to $229 billion: Dentsu

There are butterflies while doing something new, you must make them fly in formation: Gourav Rakshit

A deep dive into women’s textual and visual representation in media

Creative critique from a gender lens: 28 June - 2 July

I think PM Modi has been good for brand India, but…: Sir Martin Sorrell

WATCH: We aim to go from paper to pixels – Mayur Hola, Oyo

Social media was a silver lining during wave two: Sunil Chhetri

Raahil's Blog: It's Adidas and Nike for Sania Mirza at Wimbledon

Social media companies need to help control and curb racial abuse: Jim Beglin

Cannes Lions 2021: 'Objectification in the bedroom is different from that in advertising’ - Madonna Badger

Cannes Lions 2021: The ever-changing role of the CMO

Cannes Lions 2021: Peter Moore’s five tips for success using technology

Cannes Lions 2021: How storytelling shapes brands and society

Cannes Lions 2021: The value of creativity in a post-pandemic world

Cannes Lions 2021: ‘Choose equality as the systemic way of bringing creativity to life’ – Marc Pritchard

Cannes Lions 2021: The three marketing commandments – Get real, be good, be unmissable

Cannes Lions 2021: ‘Data and tech make things look professional’ – Fernando Alonso

Cannes Lions 2021: ‘We must keep going with the inclusive storytelling message’ – Reese Witherspoon

Cannes Lion 2021: ‘Push yourself to the edge where there are scary ideas’ - Ram Krishnan

Creative critique from a gender lens: 14-18 June

Cannes Lions 2021: 17 shortlists for India (updated)

Cannes Contenders 2021: India's entries

Creative critique from a gender lens: 7-11 June

Will settle for meets in a parking lot: Adland sentiments on digital events

New Business League: April 2021 update

Creative critique from a gender lens: 17-21 May

WhatsApp moves court against Indian gov, issues statement to explain concerns

Raahil’s blog: Dear brands, where are the masks?

How content piracy has evolved with the rise of OTT

Subbu's blog: Take a stand. History will stand by it

Campaign India Digital Crest Awards 2021: Entries open

Don’t like policing people and if a brand is legal, then I can promote it: Saif Ali Khan

Opinion: Data-driven creative is the future of digital advertising

#DetoxWork: Ad professionals make allegations against employers, agencies respond

People are realising that logistics means unlocking costs: Sandeep Juneja

IAA urges organisations to show empathy, says ‘world needs a breather’

New Business League: March 2021 update

Performance, success aren’t down to being quiet; you have to brag: David Haigh

WATCH: We are working on acquisitions in the Indian media agency space - Rana Barua

We want to be a data-driven company that provides unique value: Rajesh Subramaniam, FedEx

No pressure and expectations: Sandeep Goyal on round 2.0 at Rediffusion

Leaders must not be afraid of owning up to mistakes: Serena Williams

Brands have to conform to a new model of consumer expectations post-pandemic: Malcolm Gladwell

Without digital, we wouldn’t be here even today: Albert Bourla, Pfizer

For brands, speed and agility are game-changers during such a crisis: Pawan Sarda, Future Group

As long as you can deliver on value, customers are ready to pay: Avneesh Khosla

Times Network labels open letter as 'fake' and 'baseless'

Will work from home last forever?

We have to find non-obvious ways of showing a woman matters: Piyush Pandey

At Amul, we don’t check if our advertising is working or not: RS Sodhi

Opinion: OTT landscape all set to change the dynamics by tapping the hinterlands

Raahil's blog: Will Cred help the IPL become the Super Bowl of Indian advertising?

New Business League: February 2021 update

Budweiser to help restore original murals, ‘empathises’ with hurt sentiments

Celebrity brand endorsements: Relevant or redundant?

Opinion: Starting with the man in the mirror

A 'cookieless' future will help digital advertising create and innovate: Iván Markman

Ad Club debate: 'The IPL is great but isn’t equal to Indian cricket'

Is Zee Entertainment laying off employees?

Blog: Whose art is it anyway?

Cannes or cannot? Indian adland split on Cannes 2021 attendance

Messi murals land Budweiser in messy controversy

Women honchos urge advertising for a diversified representation of women

Every brand that advertises in Mumbai or Delhi will also advertise in Dubai: Prashant Panday, Mirchi

TikTok's Sameer Singh on leading business solutions in SEA

Creative critique from a gender lens: 15-19 March

Rahul Saigal and Vipul Salvi join Sparkt as partners

Board games, toys helped create fond memories during the stressful pandemic: Lalit Parmar, Hasbro

Our ability to offer integrated solutions prompted the change: Rubeena Singh, iProspect

Opinion: A timeless brand in the age of breathless time

Dave Trott's blog: Kill the marketing dept

Creative critique from a gender lens: 1-5 March

Opinion: Metrics that matter and the ‘Real’ ROI

Men are the most passionate supporters of women's cricket: Finn Bradshaw, ICC

Raahil’s blog: One year later, there’s reason to be optimistic

New Business League: January 2021 update

What brands should and should not do on International Women’s Day?

Opinion: The advertising world needs to focus on 'Women in Leadership'

Adventures of Baldy and Beardy: An introduction

Opinion: The era of the 'mobile-first' consumer

No concrete steps taken to relieve stress in ad, media, PR agencies: Campaign India Mental Health Survey

Opinion: The broken rusk theory

Spikes Asia 2021: 48 wins for India

Tangrams Strategy and Effectiveness Awards 2021: DDB Mudra bags two for Stayfree

It's time to make sustainable choices sexy: Gulshan Singh, FCB

Creative critique from a gender lens: 15-19 February

The Lion's Share wants advertisers to pay animals a commission

How brands can tell better stories at scale

'Brands and influencers should maintain complete transparency to not mislead consumers': ASCI

'Marketers need to follow quantum marketing since classic marketing is failing': Raja Rajamannar

Importance of ethical brand representation

Raahil's blog: No, we don’t need to stop spraying and disinfecting, Panasonic

Opinion: Say goodbye to WFH stress

Government allows theatres to operate at 100% — what's next?

Say cheers: How homegrown alcohol brands are keeping up with consumers

Customising its way to the rider's heart: Royal Enfield

Opinion: A barber’s eye view of the 2021 Central Budget

New Business League: December 2020 update

It isn’t viable to have a large, in-person event like the Cannes Lions: Andreas Cohen, I-Com Global

Back to office diary: ‘Taking baby steps on our way back to normal’

Campaign India introduces the Mental Health Survey

Vishnu Mohan: From digging oil in the middle of the ocean to joining advertising

Opinion: Akshay Kumar’s treadmill trot - marketing’s lip service at its finest

Marketers’ expectations from the 2021 Union Budget

Union Budget expectations: Radio, print and television

Media heads and their expectations from Union Budget 2021

Creative critique from a gender lens: 18-22 January

Republic Day 2021: Brand work that caught our attention

Short-form content drives viewership for long-form: Sheetesh Srivastava, WWE

Advertising in the times of corona: Everything’s changed, everything’s the same

Fact-based ads are the start of a new era in advertising: Konark Gaur, Sebamed

Ad wars: Why one upmanship in advertising makes for great headlines

Seeing crowds in-stadia during India-Aus series is encouraging: Nishant Kashikar, Tourism Australia

Haymarket records annual profits of £8.3m despite effects of Covid-19

We know we have to compete for users’ trust: WhatsApp's Will Cathcart

Despite my 40-year-old career, I’m a newcomer in the ad world: Anil Kapoor

Despite #TRPScam, TV remains top of mind for marketers

Blog: Thank you Mr. Kamath! Better late than never

Raahil's blog: Well done, Jet Airways!

Blog: Ziva Dhoni gets her first endorsement - should we be celebrating?

Blog: Sourav Ganguly's heart attack becomes Fortune's misfortune

What Sourav Ganguly’s heart attack means for Fortune and brand ‘Dada’

The category is being normalised: Nitesh Chhapru, Diageo India

We use TV for awareness, digital for the welfare of the society: Joy Chatterjee, Mankind Pharma