STOP GENERATING LEADS
START ENGAGING BUYER GROUPS

The B2B buying journey changed. Most agencies and consultancies didn't. LeadFabric rewires your go-to-market for what comes next.

Discover with AI

buyer

LATEST NEWS

VIDEO

A Hands On Dive into the Future of AI Driven Content a live demo during our ZEN Event

read more

This session was recorded during our ZEN events in 2025, where the CEO of Turtl gave a first-ever live demo of the AI-powered evolution of their presentation and content platform.

Today, that vision is fully live and available via LeadFabric. Turtl now offers a highly innovative and productive way to transform large libraries of static content—often underused due to the time, cost, and effort required to curate them—into highly engaging and measurable digital experiences.

NEWS

Why We're Banning OpenAI (And What That Says About the Future of AI in our Category)

read more

We banned OpenAI for now and for internal use — not because the technology doesn't work, but because of a consistent pattern of eroding principles we can no longer ignore.

Our answer: a Fabric strategy built on auditable, ethical AI infrastructure. Because the question was never whether AI is the future. The question is whose AI, and under what conditions.

VIDEO

In The Box Video PodCast: The 2025 B2B Buyer Experience Study, Leadfabric x 6sense collaboration

read more

What do buyers actually do before they ever talk to you? More than you think — and earlier than you'd expect.

How does AI Impact B2B buying in 2026?

In this episode of In the Box, we sit down with Kerry Cunningham from 6sense to unpack the findings of the 2025 B2B Buyer Experience Study — one of the most revealing looks at how today's B2B buyers research, shortlist, and decide.

EBOOK

Looking to try ABM in 2026? Read our Ultimate guide.

read more

Account Based Marketing (ABM) is quickly taking the world by storm. If you’re not speaking to your buying groups based on their intent, you’re falling behind.

Our guide is designed to get you up to speed with ABM in 2025 and beyond using proven methodologies and tactics from successful companies. Gain access to the full guide, by clicking here.

Case Study

“LeadFabric has helped transform our buyer experience.”

read more

LeadFabric is honoured to work alongside some of the most successful companies around the world.

Find out how we helped one of Belgium’s largest Telecom providers achieve a 42% increase in conversion rates via digital marketing and engagement strategy, in this interactive case study.

Case Study

“LeadFabric helped us drive important conversations to maximize long-term results.”

read more

We worked with Allianz to establish a new ABM strategy that brought immediate areas of opportunity to light.

As a result, they gained a strong basis for redefined and updated campaign strategy across regions, backed up by insights into their ideal buyers. Read how we did it, in this case study.

We don't do leads - Here's why

One

18 years of B2B GTM experience 

We've been here since before marketing automation had a name in Europe. Representing Eloqua, Marketo and Pardot before they had boots on the ground. That depth shows in everything we build.
TWo

Your partner that connects strategy, AI & execution 

Not a brand and demand gen agency. Not a consultancy. Not a tech reseller and implementer. All three — purpose-built for modern B2B buying, serving Midmarket and Enterprise dealing with complex sales.
Three

We kill the Marketing Qualified Lead - On purpose

Buying groups are how B2B decisions get made. What we offer is built around that reality. We help you understand its shape, activate the right people & move beyond the lead-centric model forever.

Buyer-Led Growth, Platform-Ready Execution.

One partner for ABM, demand, and the operations to run them.

LeadFabric enables your marketing team with seasoned B2B experts ready to guide you through implementations, integrations, ABM and best practice - no matter your chosen platform, audience or channel.

Combine ABM, Branding and Demand Gen from one provider.
MarTech

MarTech Ops Outsourcing

Marketo
 

Your instance works well-enough, until you need to scale. Legacy logic, thin capacity and lead-centric methodology blocks ABM ambitions leaving buying groups in the dark and revenue on the table.

Let us be your super-user. LeadFabric has built Marketo for resilience and growth since 2011. We audit and refactor lifecycle and scoring, optimise programs, integrate CRM, intent, and data sources, establish governance and localisation, and act as expert capacity when you need it.

If you're looking for a clean, ABM-ready Marketo that ships multi-national campaigns, aligns with sales and produces reliable pipeline with reporting you can trust, contact us for our Marketo support services.

Find out more

Pardot
 

Noticed your Salesforce Pardot growth stalling while your team is at capacity? If your routing breaks, fields bloat, and your attribution is always wrong, it's time to consider a different approach.

LeadFabric has optimised Pardot since 2012. We clean data and fields, rebuild lifecycle and scoring, standardise campaigns and tracking, tighten Sales Cloud integrations, and embed governance with expert RevOps support.

Gain a single source of truth, clear multi-touch attribution, faster seller follow-up, and ABM-ready programs that scale across regions with confidence.

 

Find out more

HubSpot
 

HubSpot is easy to start but hard to scale. Workflows grow out of control, Hubs sit unused and unaccessed, and too many campaigns are ABM in name only.


LeadFabric re-architects HubSpot for scale across Marketing, Sales, and Ops. Since 2014, our certified experts have leveraged HubSpot to achieve more. We refactor workflows and data models, implement buying-group and ABM campaigns, re-connect your MarTech stack, and offer capacity when you need it, with the ability to scale back when you don't.


Are you ready for a clean, aligned, measurable HubSpot with faster campaign velocity? It's time for ABM that actually converts, and a CRM that works with instead of against you.

 

Find out more

Eloqua
 

Eloqua’s power stalls without a dedicated super-user. A legacy Program Builder, brittle canvases, drifting integrations, and disconnected data make new teams afraid to touch anything.


As one of the oldest and most qualified Eloqua marketing consultancies, LeadFabric has offered on-demand Eloqua super-users since 2008. We refactor lifecycle and scoring, modularise campaigns on Program Canvas, document and govern standards, connect your systems, and localise at scale.


Get Eloqua knowledge on-demand. A documented, ABM-ready instance that launches faster across regions, aligns with sales, and produces reliable reporting is a click away.

 

Find out more

Your MQLs are no longer leading to revenue

Nam non odio bibendum, faucibus massa non, euis magna, mauris consequat bibend dellam vent occum sit ma veles volestiamus, consedit, qui odisqui bearum facere eos con estrum estotae.

Et aute omnimperis nobis expliquia nitia et atest quiatur, optatem olutatur, nosa pro magni nihilbus aut pernam doleste ndipic tempos saperferit, consedia nat.

Borepre voluptur aut vereperate planti dunt labo. Nonseque porererum inctur abo. Itassequi coriatem del imodit es mint ulparundae nus.

Ut officiet ideleste simaxim eos magnit ullicae aut fugitis es esti di dolupie ndiorios dus, iunt ut velliandis essitatus dolupta tposto veri tecaborro ipsunt, sequis sequibus et atem dolorro vitionet quo vero es molupis alitium.

Consulting

How We Help: Ditch the MQL, See Real Revenue

Accounts-Based Marketing (ABM)

Reveal in-market demand, orchestrate buying groups, close faster

Account-Based Marketing
 

You have the leads - but where is the revenue? Individual leads get chased while real buying groups stay invisible, handoffs stall, and “ABM” becomes just a list with ads.

It's time to reveal the decision-makers that matter. LeadFabric builds true account momentum: we identify key decision-makers, light up intent and account signals, map buying groups, and orchestrate coordinated campaigns with full attribution so you start landing accounts instead of lead-metrics.


Our ABM experts help you get predictable pipeline from the right accounts, higher conversion rates, and an always-on ABM engine that keeps you top of mind with the key decision-makers of the most valuable accounts for your industry. 

 

Find out more

Buyer-Group Marketing (BGM)

See the buying group, align your team, turn intent into pipeline

Buyer-Group Marketing
 

If you're asking whether the lead-centric playbook is broken, you're not alone. Companies around the world see their dashboards are busy but revenue stalling - because individuals don’t buy complex solutions, committees do, and traditional MarTech can’t see or coordinate them.


LeadFabric operationalises Buyer-Group Marketing. We surface intent and account signals, identify the roles in each group, wire those signals into your MarTech, and orchestrate multi-channel plays with ads, email, web, and events that appeal to key decision-makers of the buyers that make a difference.


You get shared visibility and coordinated momentum, marketing and sales working the same group, higher conversion, shorter cycles, and a repeatable pipeline engine.

 

It all starts here

MarTech Ops Outsourcing

Always-on MarTech - engage buyers across your tech stack

MarTech Ops Outsourcing
 

When demand spikes and hiring lags, timelines slip, tools go underused, and single super-users become single points of failure.


LeadFabric plugs in as your embedded team - bringing trained specialists across Eloqua, Marketo, HubSpot, and Salesforce. Our teams reinforce your operations with best-practice, campaign orchestration, execution, auditing, day-to-day ops and more. Gain access to experts who shore up capacity on-demand without the sunk-idle costs of an in-house team. 


You get consistent campaign velocity, predictable costs, and a resilient operation that scales without headcount. Our team is on-call and ready to act today.

 

Find out more

Buyer Insights

Know your audience and what makes them buy

Buyer Insights
 

Personas look polished but don’t move pipeline. They're often title-based, static, and blind to the group dynamics where B2B decisions actually happen.


LeadFabric replaces them with buyer-group intelligence for demand generation. We interview real customers, discover intent and CRM data, map roles and influence, and rank pains and objections by impact - enabling you to create messaging from true insight.


The result: focused spend, campaigns that resonate with every stakeholder, faster consensus, and a measurable lift in qualified pipeline.

 

Get started today

Your MQLs are no longer leading to revenue

Nam non odio bibendum, faucibus massa non, euis magna, mauris consequat bibend dellam vent occum sit ma veles volestiamus, consedit, qui odisqui bearum facere eos con estrum estotae.

Et aute omnimperis nobis expliquia nitia et atest quiatur, optatem olutatur, nosa pro magni nihilbus aut pernam doleste ndipic tempos saperferit, consedia nat.

Borepre voluptur aut vereperate planti dunt labo. Nonseque porererum inctur abo. Itassequi coriatem del imodit es mint ulparundae nus.

Ut officiet ideleste simaxim eos magnit ullicae aut fugitis es esti di dolupie ndiorios dus, iunt ut velliandis essitatus dolupta tposto veri tecaborro ipsunt, sequis sequibus et atem dolorro vitionet quo vero es molupis alitium.

RESOURCES & THOUGHT LEADERSHIP

Lost in automation? Scanning through all of our vendors’ and partners’ websites may be overwhelming. Our automation archive will show you the value amid the clutter.

The most important part of any marketing technology

11 NATIONALITIES, 15 LANGUAGES, 3 CONTINENTS

Wherever you are, we are there with you. Global marketing beyond borders, we are probably the most international MarTech agency.
leadfabric worldwide consultancy

CONTACT US

There are many, but none like us.
We probably are the most versatile marketing automation provider in Europe.