
The yearbook committee in my High School selected the song ‘We’ve Only Just Begun’ by The Carpenters to be the theme song for my 1971 Senior prom, and it has a nostalgic, romantic, timeless vibe to it that fits the milestone of graduating and looking forward to the future. The Carpenters’ 1969 debut album was a commercial failure as it only produced one minor hit (a cover of The Beatles’ ‘Ticket to Ride’). ‘We’ve Only Just Begun’ was released as the second single from their hit album Close to You, and it reached #2 on the Billboard Hot 100 and went on to become an enduring wedding and graduation anthem. It reached #65 on the Billboard Year-End Hot 100 singles of 1970. Close to You was the second studio album by the American music duo the Carpenters, and in 2003, it was ranked No. 175 on Rolling Stone’s list of the 500 greatest albums of all time. This album and its singles earned Carpenters eight Grammy Award nominations including Album of the Year, Song of the Year and Record of the Year. Carpenters won the Best New Artist and Best Contemporary Vocal Performance by a Duo, Group or Chorus for the album. This single topped the Billboard Adult Contemporary chart for seven weeks. It features Karen Carpenter’s distinct, rich contralto vocals layered with the duo’s signature overdubbed background harmonies.
1971 was defined by an unforgettable blend of feel-good sunshine pop, breezy AM radio melodies, and soaring soft rock. It was an era when optimistic, sing-along hooks dominated the airwaves, which is seen in the #1 spots immediately flanking the Carpenters’ peak included the Jackson 5’s infectious ‘I’ll Be There’ and the Partridge Family’s ‘I Think I Love You’ and people just could not get enough of ‘Joy to the World’ by Three Dog Night and ‘It’s Too Late’ by Carole King. Other mellow music around at this time included Neil Diamond’s ‘Crackling’ Rosie’, James Taylor’s ‘Fire and Rain’, and Anne Murray’s ‘Snowbird’, which were all huge hits. I was more of an FM radio listener, and some great albums were released including Led Zeppelin III by Led Zeppelin, Abraxas by Santana, Cosmo’s Factory by Creedence Clearwater Revival, Mad Dogs & Englishmen by Joe Cocker, and Get Yer Ya-Ya’s Out! by The Rolling Stones, but I did like the Carpenters.
Tony Asher is a lyricist best known for his work with the Beach Boys 1965 Pet Sounds album and after that he co-wrote four or five songs for Nichols’ 1968 debut album, Roger Nichols and the Small Circle of Friends. Nichols was hired by A&M publishing as a staff songwriter, and that is how he met Paul Williams. Asher wrote for the Carson/Roberts advertising agency when Hal Riney the executive vice president and creative director of Batten, Barton, Durstine & Osborn ad agency BBDO contacted him to write a jingle for the Crocker Bank of California. Crocker National Bank was looking for a wedding-themed television commercial that would appeal to the Baby Boomer generation. Tony Asher had a skiing accident where he broke his arm, so he was not able to write or play the piano, and he recommended the team Roger Nichols and Paul Williams for the job. Crocker Bank wanted a one-minute song that would go along with their little, short movie of a young couple getting married and riding off into the sunset. Agent Riney provided the songwriters with his own slogan, “You’ve got a long way to go. We’d like to help you get there. The Crocker Bank”, to give them inspiration to get started.
Paul Williams came in, and within ten minutes he had written the first verse. Williams grabbed an envelope and scribbled on the back with the first three lines of the song. Within a half hour they had written two one-minute jingles. After the original commercials aired, Crocker Bank executives wished to give copies of the song to their employees and asked the songwriters to make it a complete song. Nichols and Williams finished the complete song and added a third verse and a bridge to the song. Richard Carpenter saw the ad, and he recognized Williams’ voice on it and the potential for this song to match Karen’s voice, so he asked Williams for a full-length version to record, which they already had, but it was not used in the commercial. Crocker Bank needed new customers for car loans and mortgages, so they commissioned this warm, storytelling ad that succeeded at touching this audience. It worked really well, drawing in young adults who did not have the collateral the bank required for loans, so Crocker eventually killed the campaign and licensed it to other banks. Crocker National Bank was one of California’s oldest financial institutions, but it no longer exists as an independent entity, as it was acquired by London-based Midland Bank and then they fully merged into Wells Fargo Bank in 1986.
We’ve only just begun to live
White lace and promises
A kiss for luck and we’re on our way
We’ve only begun
Before the rising sun, we fly
So many roads to choose
We’ll start out walking and learn to run
And yes, we’ve just begun
Sharing horizons that are new to us
Watching the signs along the way
Talkin’ it over, just the two of us
Workin’ together day to day, together
And when the evening comes, we smile
So much of life ahead
We’ll find a place where there’s room to grow
And yes, we’ve just begun
Sharing horizons that are new to us
Watching the signs along the way
Talkin’ it over, just the two of us
Workin’ together day to day, together
And when the evening comes, we smile
So much of life ahead
We’ll find a place where there’s room to grow
And yes, we’ve just begun
Written for Song Lyric Sunday where the theme is to find a song that relates to Dads or Grads.