The Ultimate Guide to Partner Programmes
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Partner Programmes.
What to know about Partner Programmes
Explore the dynamic landscape of Partner Programmes in the technology sector, where collaborations between vendors and service providers are pivotal. These programmes are designed to equip partners with tools, resources, training, and incentives to jointly drive growth, innovation, and customer success across diverse IT domains including cloud services, cybersecurity, data management, and digital transformation.
By engaging with the latest stories, readers can gain insights into how partner ecosystems evolve to meet emerging challenges and opportunities. From new initiatives aimed at enhancing partner profitability to programmes fostering talent development and technical expertise, these narratives showcase how strategic partnerships are shaping the future of technology delivery and creating mutual value in a rapidly changing market.
Australian Partner Programmes News
Regional stories with direct local relevance
blueAPACHE expands Huntress tie-up with reseller option
Australian mid-market firms gain a second way to buy Huntress security tools as blueAPACHE adds direct resale alongside managed services.
CrowdStrike expands Anthropic & OpenAI ties, names Sekuro
Falcon will be sold through Claude Marketplace and linked to Codex agents, as CrowdStrike widens its reach across enterprise AI buyers.
Axis returns to Sydney show with integrated security tech
Sydney customers are being shown a push towards fewer stand-alone systems as Axis ties cameras, radar, audio and analytics into one platform.
Virtualplatform previews AI workflow engine for telcos
Telcos could cut manual handovers and supplier rebuilds as the software embeds AI into ordering, support and billing workflows.
CrowdStrike unveils AI partner push with Cognizant, CLEAR
Industrial and identity security customers could gain tighter protection as CrowdStrike expands Falcon with new AI, OT and verification partnerships.
SentinelOne brings Prompt Security to AWS Sydney for AI sovereignty
Local hosting in Sydney eases compliance worries for Australian firms using AI tools that may expose prompts, code and credentials.
Analyst Insights
Research and market analysis connected to Partner Programmes
Altimetrik wins AWS generative AI specialisation
LMNTRIX named Major Player in IDC cybersecurity ranking
Bitdefender partners Digimune to sell consumer security
Nozomi Networks appoints co-founder Carcano as CEO
Cognizant deepens Anthropic tie-up as Claude rollout grows
Featured News
Customers at the centre of Adobe's new AI evangelist role
Adobe is using the post to help customers navigate AI adoption while feeding regional priorities back into its global product strategy.
SUSE targets Australia's industrial edge to drive growth
Australian miners, shippers and utilities could be next to benefit as SUSE pushes edge computing and AI inference beyond data centres.
Ingram Micro's Great Migration promises security and productivity boost
One million ageing Windows 10 PCs are set for replacement as Ingram Micro and Microsoft push AI-ready devices to cut security risks and cloud costs.
Oracle, Ingram Micro strike Australian distribution deal
Australian enterprises will gain wider access to Oracle's cloud and AI tools as demand for multicloud infrastructure and data security rises.
SonicWall boosts endpoint security for SMBs and mid-market
SMBs and mid-market firms facing AI-driven attacks are set for tighter device controls as SonicWall prepares a new endpoint security product.
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CorPlan launches CoreEPM: Rapid return AI-powered Business Intelligence
By replacing spreadsheets and manual finance work, the new platform aims to cut months-long implementation times and free staff for higher-value tasks.
Data storage gets profitable as Exaba targets US expansion
Exaba's local cloud storage pitch could give US managed services providers higher margins as it challenges AWS and Azure in a crowded market.
Storage to strategy: Everpure pivots to data intelligence
Enterprises wrestling with AI readiness and data sovereignty may gain clearer governance as Everpure adds a new intelligence layer.
Expert Columns
Translation over technology: The channel's most undervalued skill
Why does the channel need to turn partner feedback into strategy?
How channel partners can capitalise on the key trends affecting the physical security sector in FY2027
2026 security trends mid-year check-in: What's accelerating, what's stalling, and what comes next
Stop confusing demos with POCs - Your pipeline depends on it
The death of the backlink: Why PR is now the most powerful SEO tool you have
Spinning to success: MAAP CFO reveals growth strategy with Annexa
Australia insurers urged to modernise core technology
Turning security into a story: How managed service providers use reporting to drive retention and revenue
From reseller to risk advisor: What the shift means for your email and hosting conversations
Interviews
Interviews and video coverage from the network
Customers at the centre of Adobe's new AI evangelist role
SUSE targets Australia's industrial edge to drive growth
Ingram Micro's Great Migration promises security and productivity boost
Oracle, Ingram Micro strike Australian distribution deal
SonicWall boosts endpoint security for SMBs and mid-market
Recent Partner Programmes News
Fortinet adds three partners to Australia service scheme
Australian security buyers will have more accredited implementation support as Fortinet widens its invitation-only partner pool to four firms.
Anaplan names Deloitte & partners in Australia awards
Deloitte's double win underscores Anaplan's reliance on partners to drive deployments as Australian customers seek faster budgeting and reporting.
blueAPACHE partners with ControlUp on managed services
Mid-market customers in Australia could see faster fixes and fewer tickets as blueAPACHE folds ControlUp ONE into its managed services.
LMNTRIX named Major Player in IDC cybersecurity ranking
The Australian-founded firm's standing could help it win bigger overseas contracts as it expands its customer base across 40 countries.
Wiz names Accenture top partner in Australian awards
Accenture's double win underlines Wiz's push to deepen its Australian channel as customers seek help securing cloud and AI projects.
Ingram Micro's Great Migration promises security and productivity boost
One million ageing Windows 10 PCs are set for replacement as Ingram Micro and Microsoft push AI-ready devices to cut security risks and cloud costs.
Bitdefender partners Digimune to sell consumer security
Australian households gain local access to Bitdefender's antivirus, VPN and identity tools as scams, ransomware and mobile malware persist.
Ingram Micro launches Great Migration for AI-ready PCs
Windows 10's looming end is pushing Australian firms to upgrade PCs and security as AI use moves from pilots to daily work.
Gallagher launches cloud visitor management in Australia
A cloud-based platform could help Australian sites replace manual visitor checks with one system for staff, contractors, guests and compliance.
Synology launches DVA7400 on-premises surveillance appliance
Organisations can analyse up to 100 camera feeds on site as privacy rules and bandwidth limits push surveillance processing away from the cloud.
Samsung expands business mobile distribution through WBT
It gives Australian resellers a single source for Samsung business devices, displays and appliances as the group pushes bundled enterprise sales.
Oracle, Ingram Micro strike Australian distribution deal
Australian enterprises will gain wider access to Oracle's cloud and AI tools as demand for multicloud infrastructure and data security rises.
Devoli appoints Kent Plummer as Australia Channel Manager
The hire gives Australian managed service providers local support as Devoli intensifies its push to win channel business across the Tasman.
TeamViewer & ServiceNow launch AI operations tie-up
Enterprise IT teams could cut resolution times as TeamViewer's endpoint tools join ServiceNow's AI platform for automated remediation.
Flexible workspace has become a managed-services play for MSPs and integrators
As flex space grows, operators are turning their floors into recurring managed-network and security contracts for MSPs and integrators.
Affinity MSP tops Australia in global MSP 501 ranking
The Melbourne-based provider's top-70 finish signals Australian MSPs can compete on recurring revenue, growth and business health globally.
How channel partners can capitalise on the key trends affecting the physical security sector in FY2027
Rising risk and cost pressures are driving demand for cloud-managed, unified security systems as councils and energy firms seek simpler protection.
Affinity MSP tops Australian MSPs in global 2026 ranking
The result underscores the rising importance of dependable connectivity as businesses increasingly outsource support, security and network operations.
Manhattan launches marketplace for supply chain AI tools
Customers will soon be able to add supply chain AI agents and extensions without complex integration work through Manhattan Marketplace.
Adobe expands AI partnerships with agencies & Microsoft
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Job Moves
Devoli appoints Kent Plummer as Australia Channel Manager
Kablamo appoints Troy Bebee to lead Google Cloud push
HPE South Pacific names interim boss after Matthews exit
Fujifilm Business Innovation Australia names Nagata
Kinetic IT names Kishore Jayaram Chief Transformation Officer
iCatalyst appoints delivery executives for ERP growth
Gallagher Security names Siler to lead SMB & perimeter
Logicalis Australia expands Erica Smith growth remit
Kinetic IT names Dean Langenbach as new chief executive
