Veeba

I have always believed that one of India’s greatest strengths is the richness of its differences.  Travel a hundred kilometres and the palate can change completely. The same ingredient acquires a different expression, shaped by local produce, technique and an instinctive understanding of balance. Yet each of those expressions belongs unmistakably to India.  Having spent much of my life building food businesses, I find this depth of culinary knowledge extraordinary. It is not simply a legacy of recipes, but a living system of judgement and interpretation that continues to evolve with the way we eat.  This Independence Day, we are introducing Veeba Heritage, beginning with our Chunky Mango Chutney and Tomato Date Chutney. The range is our attempt to bring some of this depth to modern tables while staying true to what Veeba has always stood for: making great taste effortless.  India has given me the opportunity to build, fail, begin again and create. My greatest pride would be to build something from here that can carry a piece of India to the world.  Veeba Heritage. Rooted in tradition. Made effortlessly tasty.  Happy Independence Day.

About a decade ago, we set out to build a food company VRB(Veeba) with conviction. Not just with scale in mind, but with the highest quality standards.  With Zyro, we step into beverages for the first time. And I am proud to do so alongside a co-founder, Karan Aujla.  This move is not about expansion for the sake of it. It is about building a complete food and beverage company with intent. Beverages were always going to be part of that story. The only question was when and how. The foundation of Zyro was clarity. Remove what does not belong. Focus on taste. Focus on responsibility. Focus on building something that earns its place. Honest Hydration without sugar and calories.  When Karan and I began speaking, what impressed me was his instinct to engage with the product itself. That mindset gave me confidence that this was a partnership built for the long term. Zyro is a serious commitment. And it signals the next chapter of VRB’s journey. Thank you to everyone who has supported us so far. The journey continues. TYG.

When I started Veeba, I did the first Diwali puja with just a handful of people. Today, the faces have multiplied, but the feeling hasn’t changed, it has only deepened. It’s a reminder that what is truly important isn’t the scale, but the spirit that binds us together. Diwali, after all, is about celebrating with family and this office, this team, is my family. That’s the light worth passing on. May this Diwali fill your hearts with the same warmth, light, and sense of belonging that built VRB.

When I started Veeba, I did the first Diwali puja with just a handful of people. Today, the faces have multiplied, but the feeling hasn’t changed, it has only deepened. It’s a reminder that what is truly important isn’t the scale, but the spirit that binds us together. Diwali, after all, is about celebrating with family and this office, this team, is my family. That’s the light worth passing on. May this Diwali fill your hearts with the same warmth, light, and sense of belonging that built VRB.