IMPACT Weekly Magazine

Daily Dose of IMPACT ! Your quick briefing on the latest developments across advertising, media, marketing, branding and business. From leadership appointments and agency wins to major campaigns, brand moves and industry trends, stay updated on the stories shaping the business of creativity. Follow IMPACT Weekly Magazine for your daily dose. Bullet Microdrama OTT Veeba Licious HDFC Life Godrej Appliances Sunbridge Consumers KISNA #DailyDoseOfImpact #ImpactMagazine #AdIndustry #MarketingTrends #MediaNews

DTDC Express Limited has elevated Neha Bagchi to Vice President – Marketing & Retail. Bagchi, who has been associated with the company’s marketing function, will now oversee DTDC’s marketing and retail operations. Read more on - https://lnkd.in/dvFdrUSX DTDC Express Limited Neha Bagchi #DTDC #MarketingLeadership #AgencyNews #BusinessLeadership #IndianBusiness

Sprite is taking OOH beyond the billboard with its Tejas Express activation, putting a familiar question back on the table: in a digital-first world where every click is measurable, can physical presence still command a premium? By Antora Chakraborty Jayesh Yagnik Nipun Arora Swati Rathi Sushaant . Yuvrraj Agarwaal #Sprite #OOH #OutOfHomeAdvertising #TejasExpress #Advertising #Marketing #BrandMarketing #OutdoorAdvertising #ExperientialMarketing

Calling out the competition makes for a bold ad, but how far is too far? As recent legal battles put comparative advertising under the microscope, brands are being forced to rethink the price of taking a direct shot at a rival. By Isha Khatu Aditya Ruia Vibhor Gulati Ashok Lalla Chetna Negandhi #ComparativeAdvertising #BrandWars #Advertising #Marketing #AdvertisingLaw #Disparagement #BrandStrategy #AdIndustry

73 years. One unforgettable jingle. And a brand that refused to become a passing trend. Vicco Turmeric’s story is a reminder that when a brand stays consistent with what it stands for, it can turn familiarity into trust and trust into legacy. Read more on - https://lnkd.in/driw4beS By Debolina Datta Vicco Laboratories #ViccoTurmeric #RootsToLegacy #BrandLegacy #BrandBuilding #Marketing #Advertising #IndianBrands #BrandStory

Essel Group at 100: Zee Tamizh Celebrates a Century of Stories & Legacy Zee Tamizh, Zee Thirai and Tamil ZEES marked Essel Group’s 100-year journey with a star-studded celebration in Chennai, bringing together Kamal Haasan, leading actors, creators and industry veterans. The evening celebrated a century of resilience and innovation while highlighting Zee’s deep-rooted connection with Tamil audiences and its ambition to take Indian stories to the world. Essel Group #EsselGroup #ZeeTamizh #TamilEntertainment #MediaAndEntertainment #IndianStories

UFLEX Group has appointed creativeMUD to lead its creative strategy and digital communication. The partnership has already delivered an early output with the Zipouch campaign, marking the beginning of a new phase in Uflex’s brand communication. Read more on - https://lnkd.in/d8_mZz-d creativeMUD Anoop Dass UFLEX Group #Advertising #CreativeAgency #DigitalMarketing #Uflex #AgencyNews

Madison World has strengthened its leadership team with five senior appointments across media, OOH, cinema, sponsorships and content. The moves come as the group expands its specialist capabilities under its Madison 3.0 transformation. Read more on - https://lnkd.in/du9HWwk4 Madison World  Abhishek B. Gazal Maheshwari Nilkant Sastri Abhay Sachar Iman kalyan Raha #MadisonWorld #Advertising #Media #AgencyLeadership #IndianAdvertising

She’s holding a pan and has qualities galore. Is this still the definition of an Indian woman? PNG Jewellers #SarvagunSampann #PNGJewellers #MangalsutraMahotsav #Advertising #IndianAdvertising #AdCritique

Hyundai Motor Company India and Jio-bp have partnered to integrate 7,000+ Jio-bp Pulse charging points into the myHyundai app. The integration takes Hyundai’s accessible EV charging network to more than 37,000 charging points across India, making EV charging more convenient for customers. Read more on - https://lnkd.in/dVxmYM_G Hyundai Motor Company India Jio-bp Sarthak Behuria Akshay Wadhwa #Hyundai #ElectricVehicles #EVCharging #JioBP #Mobility