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"If you make a big change but you do it halfway, you lose what you're anyway losing. Without the gain." In the third episode of #LegendaryPivots, Meesho's Vidit Aatrey explains why the hard part of a pivot is not the call; it is everything that comes after it. Meesho was the leader in the reselling category, at roughly $1 billion in GMV, with growth capital raised specifically to scale that model. The evidence for change came from the data: consumers signing up as resellers and buying only for themselves, a share that rose every month through the pandemic. Vidit says the decision itself took no time. Everything else took two years. People had joined for the reseller mission. The concern inside the company was that a consumer business would compete with the sellers it had spent years bringing online, at the peak of the pandemic, when Meesho was the only income many of them had. It took two months of town halls before the switch and roughly two years of public doubt after it. Before it was clear the move had worked. Watch the full episode: https://lnkd.in/gdJ3v94E