Pernod Ricard

Meet Kristy Rutherford, Marketing Director for the Pacific based at our office in Sydney. Kirsty says people assume marketing is all about campaigns but one of the most surprising things is bold decision-making, it’s just as much about prioritising what not to do… and backing ideas that will drive the biggest impact. For several years now Kristy has been leading the inclusion committee. For her, inclusion is about creating an environment where people don’t have to edit themselves to belong and ensuring everyone’s voice is genuinely heard, valued, and able to influence outcomes.

POV: We’re proud to be partnering with Tomorrowland for nearly 10 years! Absolut (The Absolut Company) is the official spirit partner of the festival and Drink More Water, our responsible drinking initiative the official water sponsor.    Behind the scenes our experience and sponsorship teams help make it all happen, in collaboration with our incredible Tomorrowland partners.  Gui Pasculli Annika Skohg Géraldine Dichamp Margot Lebourgeois Roland Krupinski Virginie de Saint Pierre Stephane Longuet Corinne Arielli Repellin Andreea Munteanu Clarisse Blondet Ambre Forestier Linnea Österman Craig Max van Niekerk Agnieszka BUJAKIEWICZ Björn Declerck Bjorn Cortebeeck Ridgy De Smedt Ben De Cock Joren Rubens Joëlle Albers Axelle Kiersmaekers Bruno Vanwelsenaers We’ll see you soon at the next one 😉 

It’s game on for Jameson! The brand has just been named the Official Spirits Sponsor of the National Football League (NFL), bringing together one of the world's most iconic Irish whiskeys with one of the world's most passionate sporting communities.     #Jameson #NFL #MustBeAJameson #TheIrishDistillersSpirit 

A few weeks ago was an annual highlight of the Pernod Ricard global calendar, Responsib’All Day! A day when team members stop work to come together and create positive impact. This year’s theme stayed true to our raison d’être as Créateurs de Convivialité: Acting for the communities we belong to. Around 30 markets were engaged in activities such as supporting vulnerable populations, boosting employment and skills, to nurturing well-being and protecting the environment. Thank you to the more than 7,500 employees who participated and turned purpose into action worldwide.

A fresh new twist on Beefeater, the world’s most awarded gin launches today, with the help of a special artist! Beefeater 0.0% x Jamiroquai, is an exclusive collaboration celebrating the 30th anniversary of the iconic Virtual Insanity music video.  The partnership brings together two London icons: Beefeater, the legendary spirit brand founded in 1863, and Jamiroquai, whose unique style has defined more than three decades of music and culture.  Inspired by Beefeater London Dry Gin, Beefeater 0.0% delivers the brand's signature citrus and juniper notes without alcohol. Crafted from the essence of the original recipe and natural flavours, it offers the taste consumers expect while expanding choice for those seeking alcohol-free alternatives.

Celebrating the heritage and history of Ballantine's, we're going through the archives and looking back on the brand's advertising, packaging and visual identity decade by decade from the 1950s to today. Please enjoy our brands responsibly.

You don’t need to be an expert when you start with an expert liquid. Altos (House of Tequila) is putting confidence at the centre of cocktail-making with its first-ever global campaign: Altos Always Works.   When we make cocktails at home, there’s the pressure of getting it “right” or not knowing how to experiment. But it's not about knowing exactly what you're doing… it's about choosing a tequila that does.   Altos is the #1 tequila for Margaritas, as voted by the world’s best bars, so however you shake, mix, stir or something in between - the result is always a great tasting cocktail. Please enjoy our brands responsibly.

A part of French heritage since 1932, Ricard continues to expend. After massive success last year, the Ricard Bouteille 4,5% is now available France-wide and in a tri-pack. And what better way to launch Ricard Bouteille 4,5% than with a Marseille icon, pizza. Yes, Marseille was one of the first cities in France where pizza took firm root in the early 1900s, driven by Italian influence. They were soon adapted with a "Marseille twist" and signature local recipes. Collaborating with local partners pizza restaurant L’Eau à la Bouche and designer Mickaël Koska, who created an exclusive bottle opener and pack design with inspired by the brand. Ricard Bouteille 4.5% + pizza : a food pairing born in Marseille, to be discovered throughout France. Created in partnership with HVH, REBELLION, and photos by Anna Leonte Loron. Please enjoy our brands responsibly.

Pernod Ricard is proud to present the Spirit of Togetherness Award 2026, in partnership with One Young World. Apply now for a chance to take the stage at the next One Young World Summit in Cape Town, 2026. We are seeking five outstanding individuals who are creating opportunities for connection and belonging within their communities by: •  Facilitating joyful and shared connections across communities, culture and workplaces •  Creating inclusive environments that bring diverse groups together •  Crafting everyday moments of cultural togetherness rooted in local traditions, heritage and food This award will recognize young leaders whose work strengthens social cohesion, fosters inclusion and enriches cultural life. Applications are open until 20 July 2026.   More info here: https://lnkd.in/eJjmHaTu

A proud dad above all else, Tee (Thirashan Naidoo (MBA Candidate)) is part of the team bringing to life Jameson in South Africa. Most people assume his role is purely about advertising and driving commercial growth but what he’s most passionate about happens goes beyond the job description. Tee leads the Employee Forum, helping to create a workplace where everyone feels seen, valued and empowered to succeed. For him, listening and understanding are essential to building spaces where people feel included. #PrideMonth #InclusionMatters