mediarithmics

⚡️August reflection: looking back on our successes (2/3) : The day our signature event stopped being just an event Picture this: a room full of brands, agencies, retailers, and media owners. Three panels. Zero fluff. One announcement that changed the room's energy entirely. That was #IntoTheMics this year. 🚀 We didn't just talk about the future : we launched it  On stage, we unveiled Connect ID: an orchestration layer that reconciles CRM data with Open Web identifiers, without throwing yet another ID into an already crowded market. The proof? A 281% increase in reach on previously inaccessible customer segments. You could feel the room lean in. 🎤 Honest conversations > polished soundbites Redefining measurement. No buzzword bingo, just people willing to say "this is broken" and mean it, then work through what fixes it. iROAS emerged as the metric everyone's rallying around, finally giving marketing, commerce, and finance a shared language. 📊 And here's the line that stuck with us : The tech is ready. Culture is what's hard to scale. Getting teams and clients to actually trust and adopt new approaches, that's the real work. Hearing that said out loud, on our own stage, was more valuable than any pitch deck. For more details, check the original post : https://hubs.ly/Q04sw_pr0 Huge thanks to every speaker, partner, and attendee who showed up ready to ask hard questions instead of easy ones. This is exactly why we built #IntoTheMics in the first place. #mediarithmics #IntoTheMics #CommerceMedia #ConnectID

🥐 August reflection: looking back on our successes (1/3) : The breakfast format we didn't expect to love this much As we look back on the events that shaped our year, one experiment stands out: introducing breakfast formats alongside our usual dinners and afterworks for some client events. Best. Addition. Ever. Here's why it worked so well: ☀️ Sharper minds, better conversations During presentations, morning energy is different. Clients aren't just listening : they're engaging, asking questions, building on ideas. The room is awake, and so are the conversations. 🥐 A setting that sets the tone.  There's something genuinely special about starting your day with a croissant and coffee. It's a small thing, but it changes the mood of the entire event. 🤝 Networking that actually happens  Morning networking time hits differently. People are present, unhurried, and open, not counting down to their next obligation. 📊 And the feedback confirmed it  Clients told us they felt more present, more engaged. And contrary to what we expected, the early start was never a barrier. The day is just beginning, no exhaustion to fight through, no "I'll skip it and head home" temptation lurking at the end of a long day. Just a clean, focused start. We've implemented this format more than once this year: with Mics Breakfast at Ladurée Champs-Élysées gathering our clients, and with our Around The Mics roadshow taking place with our different consulting partners. Every time, the energy in the room told us everything we needed to know. Dinners and afterworks still have their place in how we connect with clients, but the breakfast format has earned a permanent spot in the mix. 👀check the original post : #AroundTheMics : https://hubs.ly/Q04sybvC0 #MicsBreakfast : https://hubs.ly/Q04syfT_0 #mediarithmics #EventMarketing #ClientExperience #B2BMarketing

📬 What's New at mediarithmics : July edition is here! This month: we joined 30+ partners on Greenly's 2026 Carbon Barometer, moderated a buzzing retail media debate at MAD//Fest London, welcomed Reworld Media as our newest ConnectID partner, and launched a new two-way integration with Batch. 🎥 Missed the debate? The full replay of "Retail media: buzzword or real channel?" is now available 🍿spoiler: the verdict might surprise you. https://lnkd.in/dkN-SaYm Read the full newsletter 👇

Proud to be one of the 30+ partners contributing to Greenly's 2026 Carbon Footprint & Climate Strategy Barometer. ♻️Since 2022, this barometer has tracked the same question every year: where do French companies really stand on their climate strategy? This latest edition draws on 267 companies surveyed (large corporations, mid-sized companies, SMEs and micro-businesses, across all sectors), providing a comprehensive overview: carbon maturity, CSRD, Scope 3, AI. 💡A few key figures to remember: ▪️67.4% carried out a carbon footprint assessment this year. ▪️70.3% have a reduction trajectory aligned with the Paris Agreement. ▪️39.6% are already subject to Corporate Sustainability Reporting Directive (CSRD). At mediarithmics, one thing is clear: in 2026, the challenge is no longer measuring your carbon footprint, it's using reliable, shared data to drive meaningful climate action. ✅  💡The full report is available for free download here: 🇬🇧: https://lnkd.in/epTj4iU4 🇫🇷: https://lnkd.in/gTVbxAMi #CarbonFootprint #CSRD #ESG

Many of the chapters from our "A Year in Use Cases" Playbook are absolutely still relevant today — delivering real industry stories, real data results and real actionable insights. Download it here: https://hubs.ly/Q04pBsFs0

MAD//FEST + FIFA World Cup? Count us in! 🏆  Forget awkward networking in overcrowded bars, there's nothing offside about this. Tomorrow, we’re taking MAD//fest to extra time! The Digital Voice™, mediarithmics & TAU Marketing Solutions are bringing you exclusive kick-off drinks on the first night of MAD//Fest. Join us at The Queen’s Head Shoreditch, where the FIFA World Cup will be playing on the big screen, visible from every corner of the bar. Talk shop, drink and watch the football all in one spot. What’s on the team sheet? ⚽ Drinks flowing from kick-off to final whistle ⚽ FIFA World Cup live on screen ⚽ Exclusive guest list of senior adtech, media and marketing leaders ⚽ Great drinks, great conversations and even better atmosphere ⚽ Prime Shoreditch location, minutes from the MAD//Fest buzz with indoor & outdoor spaces Date: Tuesday 7th July Time: 4pm–10pm Location: The Queens Head Shoreditch, 222 Shoreditch High St, London E1 6PJ There's still time to register: https://luma.com/jji4tzrj See you there! #MADfest #WorldCup #MADfestDrinks #adtech #TheDigitalVoice #B2B #PRAgency

New integration: mediarithmics x Batch We're making it easier for CRM teams to put their CDP data to work — no exports, no manual reconciliation, no lag. If you're using mediarithmics as your CDP, your segments are now directly available in Batch for campaign activation. The problem this solves is one every CRM team knows: the data is there — segments built, behaviour tracked, profiles enriched — but getting it into the sending tool means manual files, ID matching by hand, and audiences arriving days late. The connector works both ways: → mediarithmics → Batch: your CDP audiences sync automatically, ready to activate across push, in-app, email and SMS, refined further with Batch's own profile data → Batch → Mediarithmics: campaign engagement (opens, clicks) flows back into mediarithmics, sharpening your segments for the next send We built this with media and retail teams in mind. A publisher can turn topic-level reading behaviour into personalised omnichannel campaigns. A retailer can trigger re-engagement based on real purchase history — in-store and online. Either way, results feed straight back into the CDP. And because both mediarithmics and Batch are European, the stack stays fully sovereign — data stays in the EU, fully auditable end to end. The connector is live now. Reach out to set it up. Find out more here: https://hubs.ly/Q04nc7Vl0 #CDP #MarTech #DataActivation #GDPR

🚀 Big news: Reworld Media is the first media group to join ConnectID. In a world of ID fragmentation and declining third-party cookies, the ability to reconcile CRM data with open web identifiers — without exchanging raw data — is becoming a competitive edge for advertisers. That's exactly what ConnectID enables. By integrating ConnectID, Reworld Media gives advertisers better audience recognition, more effective campaign activation, and improved performance measurement — across open web, CTV, social, and conversational environments. With 40M+ proprietary identifiers and 1,200 first-party data segments, Reworld Media is building a data and technology infrastructure designed to meet new advertising needs. And ConnectID's model goes further than just technical interoperability. Our goal is a transparent, balanced ecosystem — where partners who contribute to identifier reconciliation are compensated for the value they bring. Reworld Media perfectly embodies that vision. Read the full story: https://hubs.ly/Q04lxp2P0 #ConnectID #DataCollaboration #CookielessFuture #AdTech #FirstPartyData #MediaMonetisation

Next week, mediarithmics is hosting an exclusive retail media event on the French Riviera alongside Equativ, bringing together leaders from retail, media, advertising and commerce. ⚓ The Retail Media Lunch Wednesday 24 June | 12:30 PM | Equativ Club Yacht, Cannes Harbour An intimate lunch on the water for senior retail media decision-makers. Spaces are strictly limited. The event is invitation-only — but you can register your interest now via the link below. Whether you're exploring first-party data activation, clean room strategies, composable infrastructure, or simply want to connect on all things retail media — we'd love to catch up during the week. 👉 Register your interest: https://hubs.ly/Q04ly1Q60 Philip Raby Jean-Vincent Chardon 🛩️ Cannes Lions Bastien Faletto Gilles Chetelat Marianne Schneider

🥐 What a morning! It was a real pleasure to welcome our clients in the beautiful private salons of Ladurée on the Champs-Élysées. Over croissants and coffee, we explored a topic that is transforming our industry: the future of AI in digital advertising. A huge thank you to our guest speakers:  🎤 Matthieu Deceuninck (TF1)  🎤 Paul Ripart (Prisma Media) A special thanks as well to our Product Team for sharing their vision on autonomous AI agents, campaign orchestration, and emerging industry standards, and to our Customer Success & Marketing teams for making this event such a success. These conversations confirmed one thing: AI is no longer a future topic—it's already reshaping how we work, collaborate, and drive performance across the advertising ecosystem.  Looking forward to continuing the conversation and seeing you at the next #MicsBreakfast! Robin Fernandez Alexandre BOURS Adeline Sailly Vincent Costiou Laury Labrouquère Kim Coget Aurélie Denoncin Delphine Pommereul Iman BOHARI Tom Bracher #ArtificialIntelligence #DigitalAdvertising #AdTech #MarketingInnovation #DataCollaboration #CustomerSuccess #mediarithmics #AI #ProgrammaticAdvertising