FRED & FARID

The still-life key visuals from the Rare Beginnings campaign. Rare Beauty's second fragrance, starring Selena Gomez. The global campaign is created by FRED & FARID Paris, our second collaboration with the brand after Every Side of You. Directed by Hans Neumann (Cadence Films). Mehdi Mehdi Joyce Kim Ashley Murphy Jean-Christophe Dubois Minha Khan Lauren (Pilz) Peterson FRED & FARID Paris Frédéric Raillard Jules Chaffiotte Yann Rougeron Pauline Lesage Edouard Delcourt Kiyomi Morrison Marla Bahloul Jalila Levesque

VICTOIRE ! Une nouvelle production pour un parfum Rare Beauty, la marque de la très influente Selena Gomez (Insta : 400M de followers !). Rare Beauty renouvelle sa collaboration avec FRED & FARID Group (FRED & FARID Paris) pour la campagne de « Rare Beginnings », son deuxième parfum, porté par Selena Gomez et réalisé par Hans Neumann (Cadence Films). Après « Every Side of You » en 2024 (https://lnkd.in/ee4bA932), je suis super heureux et fier de cette seconde collaboration avec cet immense talent, si influente dans le monde. Merci à toute l'équipe Rare Beauty pour cette confiance renouvelée : Mehdi Mehdi, Jean-Christophe Dubois, Joyce Kim, Ashley Murphy, Minha Khan, Lauren (Pilz) Peterson. Et merci aux équipes FF : Marla Bahloul, Jules Chaffiotte, Corinne Chevalier, Edouard Delcourt, Veronique Hassid, Pauline Lesage, Jalila Levesque, Kiyomi M, Yann Rougeron, Christophe Wurst. cc Farid Mokart

VICTOIRE! A new chapter with Rare Beauty. Rare Beauty renews its collaboration with FRED & FARID for the global campaign of Rare Beginnings, its second fragrance, starring Selena Gomez. After 'Every Side of You' in 2024, this second global collaboration moves into more intimate and narrative territory. Directed by Hans Neumann (Cadence Films) Live across social, OOH, retail and paid digital in key markets. Thank you to the Rare Beauty team for the renewed trust. Mehdi Mehdi Joyce Kim Ashley Murphy Jean-Christophe Dubois Minha Khan Lauren (Pilz) Peterson FRED & FARID Paris Frédéric Raillard Jules Chaffiotte Yann Rougeron Pauline Lesage Edouard Delcourt Kiyomi Morrison Marla Bahloul Jalila Levesque

Reach is rented. Taste compounds.

VICTOIRE! Magnum Ice Cream renews its trust in FRED & FARID Shanghai. Magnum Ice Cream, flagship brand of The Magnum Ice Cream Company, the world's largest ice cream group with €7.9 billion in revenue, has appointed Fred & Farid dShanghai as lead agency for its 2026 campaign in China. The agency will drive the campaign's strategic and creative development, in collaboration with global superstar Jackson Wang, to open a new chapter for the brand on the Chinese market. Thank you to the Magnum Ice Cream teams for their renewed trust. Feng Huang, Adrien Goris, Paul Lin cc Frédéric Raillard Farid Mokart Jules Chaffiotte Jalila Levesque

AAA Club Alliance 'The Start of Something Good' created with FRED & FARID US, now featured on shots. Discover the campaign: https://lnkd.in/emf7WAMd Shuchi Sarkar Ben Young David McMullen Tom Wiedemann Frédéric Raillard Farid Mokart Dani Cubillos Eileen Zhao Emily Dann Nicolas Berthier Rasjida Bouharrak Jules Chaffiotte Liam Akiva Mikayla M. Charles Alligny Tiffany Senft Jalila Levesque

WHY IT WORKED: A closer look behind our work. This week, as the World Cup heads into its final weekend, we look at Budweiser Breakfast Bar, a campaign developed by the FRED & FARID Shanghai team. In China, morning matches changed the way fans could experience football together. So we brought the football bar experience into breakfast. With Budweiser Zero, the campaign turned an awkward time difference into a new social ritual: big screens, friends, goals, cheers before work, and more than 11,000 Breakfast Bar occasions across partner venues. Swipe to see how it came together. See more cases at fredfarid.com #worldcup Budweiser Brewing Group (AB InBev) Feng Huang Adrien Goris Paul Lin Frédéric Raillard Farid Mokart Jules Chaffiotte Jalila Levesque

Something good starts today. "For generations, people have known AAA as the call you make when something goes wrong. This campaign tells the other side of the story." Shuchi Sarkar, Chief Marketing Officer, AAA Club Alliance. Introducing "The Start of Something Good", the new brand platform for AAA Club Alliance created with FRED & FARID US. For more than a century, AAA has been part of the lives of over 65 million members - showing up for everyday moments, unexpected turns, and everything in between. With “The Start of Something Good,” we’re bringing that fuller story to life, revealing AAA not only as the brand people turn to when they need support, but as the partner that helps people begin what’s next. Thank you Shuchi Sarkar, Ben Young, David McMullen, Tom Wiedemann, and the AAA Club Alliance teams for the trust and the partnership. Here’s to our first chapter together. Frédéric Raillard Farid Mokart Dani Cubillos Eileen Zhao Emily Dann Nicolas Berthier Jules Chaffiotte Liam Akiva Mikayla M. Charles Alligny Tiffany Senft and a big thank you to Rasjida Bouharrak for her invaluable help on this project.