CTZAR

Instagram's algorithm just started taking notes. Everyone's still posting the same way: one caption per carousel, a static grid, one Reel at a time. But Instagram just quietly rolled out five features, and they all point the same direction: less rigidity, more control for creators and brands over how content is told, ordered, and rediscovered. . Carousels can now carry a different caption per slide. . A new BeReal-style format lets you share exclusive content with mutual followers only. . Grids can be reordered after posts go live. . Comments now support pictures and GIFs. . Reels can be grouped into episodes, turning a single video into a series people come back for. Small tweaks on the surface, but together, they're a shift toward more flexible, more strategic storytelling. Curious to know how to integrate these features into your Social Media Strategy? Subscribe to our newsletter here https://lnkd.in/eE_ec7UV to learn more. #PlatformUpdates #InstagramUpdates #SocialMediaUpdates #SocialMediaStrategy #SocialMediaAgency

Your social media strategy is probably missing these 5 platforms. Everyone talks about Instagram and TikTok… but high-intent audiences are often elsewhere. Substack, BeReal, Reddit, Strava and Discord are no longer “alternative” platforms - they’re where people go to discover, research, and decide. Substack: direct-to-inbox, long-form content that builds trust and authority. BeReal.: raw, unfiltered daily moments that humanise your brand. Reddit, Inc.: honest conversations, deep research, and high-intent decision making. Strava: community built around performance, lifestyle, and shared achievement. Discord: real-time community spaces for loyalty, exclusivity, and direct engagement. Curious to know how to integrate these platforms in your Social Media Strategy? Subscribe to our newsletter here https://lnkd.in/eE_ec7UV to learn more. #SocialMediaUpdates #PlatformUpdates #SocialMediaAgency #SocialMediaStrategy

Bringing 110 years of Italian excellence to life through social-first content. Across multiple moments and cities, we brought the brand universe to life: In Rome, we captured the boutique experience and went behind the scenes with master perfumer Alexis Dadier. Between Parma and Saint-Uze, we went behind the maison’s curtain, to capture content in their manufactures. The objective? Showcasing the art of craftsmanship behind the iconic Acqua di Parma flacon. In Florence, we covered the opening of the new boutique, highlighting its architectural design as well as the brand’s collaboration with the Italian culture, travel, and food magazine Italy Segreta. And most recently, we created snack content for the Buongiorno Chioschetto pop-up during Milan Design Week. Stay tuned for more.💛 #AcquaDiParma #BuongiornoFirenze #TheArtofLivingItalian #110Anniversary #ProductionAgency #SocialMediaAgency

Hendrick's Gin x CTZAR NOT JUST ANOTHER POST. We’re thrilled to share our latest collaboration with Hendrick’s Gin 🍸 Hendrick’s and CTZAR have come together for the launch of Another Hendrick’s - the brand’s first permanent addition in over 9 years. For this milestone, CTZAR led the creation of Social assets across photo and video with a summer-inspired creative strategy, bringing this new world to life across platforms. The key was to maintain Hendrick's penchant for wit, surrealism, and premium elegance. Infused with orange blossom and cacao, and presented in a striking white bottle as a counterpart to their Original gin, the campaign invites audiences to “Discover Another Hendrick’s.” Our team travelled to Girvan, Scotland for a 3-day shoot at the iconic Gin Palace, capturing: - Product photography - Lifestyle photography - High-impact social-first video content The campaign is now live across Social, with extensions into Digital, Print, and PR… and more to come! A big moment for both teams, and a pleasure to support Hendrick’s team to shape the world of Another Hendrick’s. #CTZAR #HendricksGin #AnotherHendricks #ContentProduction #CreativeAgency #CampaignLaunch #SocialMedia #BrandStorytelling

How did global Fashion Weeks takeover social media? CTZAR has teamed up once again with KARLA OTTO and Lefty to publish the AW26 Fashion Month Insights Report this season.  From NY through London & Milan, all the way to Paris, here are four social trends that we observed. Want to know more? Subscribe to our newsletter for more insights on Fashion Weeks here https://lnkd.in/eE_ec7UV and get the full report here https://ctzar.com/insights. #AW26 #FashionWeek #SocialMediaAgency #SocialMediaTrends

Social platforms move fast. Is your strategy keeping up? Here’s what’s new - and what’s coming next - on Meta & TikTok so you can stay ahead. 📲 INSTAGRAM MIGHT LAUNCH SNAPCHAT-LIKE APP ‘INSTANTS’ Instagram is internally testing a new app called ‘Instants’, which works like Snapchat’s disappearing photos feature. ‘Instants’ would exist as a separate app - similar to Threads - while remaining fully integrated within Instagram’s ecosystem. INSTAGRAM SET TO HOST MINI DRAMAS Creators may soon be able to publish short, episodic dramas under a dedicated tab on their IG profile. Unlike TikTok’s separate app ‘PineDrama’, which hosts professionally produced mini-dramas, Instagram’s version is creator-led. TIKTOK INTRODUCES LOCAL FEED TikTok’s new Local Feed tab helps users discover content, creators, small businesses, and events nearby, curated by location, topic, and recency. NEW TOOLS FOR TIKTOK SHOP SELLERS TikTok Shop has introduced new tools to increase efficiency for sellers. The highlight: Seller Assistant - an AI-powered, 24/7 chatbot that answers questions, gives performance insights, suggests optimizations, and connects to live agents. META PREMIUM SUBSCRIPTIONS In 2026, Meta will introduce premium subscriptions on Instagram, Facebook & WhatsApp. Subscribers could then access ‘Manus’, Meta’s AI agent, and ‘Vibes’, its AI video creation tool, along with ad-free experiences, paid verification (blue tick) and higher link-sharing limits. Want to be the first to know the latest updates on social media platforms - and how you can adapt your Social Media & Content Strategy to them? Subscribe to our newsletter with this link: https://lnkd.in/eE_ec7UV #PlatformUpdates #InstagramUpdates #SocialMediaUpdates #TikTokUpdates #SocialMediaStrategy

AI won’t replace creativity. It will multiply it. The real question isn’t if AI is a threat - but who knows how to use it. Last week, the India AI Impact Summit 2026 brought together 300K+ participants, political leaders, and tech CEOs (Google, OpenAI…) to explore AI’s real-world impact instead of existential risks. Here are our 3 key insights for brands: Human-Centric AI The summit centered on the MANAV framework,  ensuring AI remains moral, accountable, accessible, and valid. At CTZAR, this is standard practice - with a dedicated Creative Intelligence team led by a Head of Image & Head of AI Creative Lab. Global & Multilingual AI Tech giants like Meta, Google, and OpenAI reaffirmed their commitment to making AI truly multilingual and multicultural. We use AI to craft locally relevant, culturally adapted content for our luxury clients - designed to work seamlessly across every market. AI in Job Reality Job loss concerns were openly discussed -  but the tone has shifted. The conversation is moving from replacement to empowerment. We built CTZAR’s AI Creative Lab to empower our team to: __automate repetitive work so teams can focus on creativity, strategy & storytelling __develop stop-scrolling creative content at scale through our new AI Production offer - delivering hyper-personalized, cost-efficient content, produced at speed Curious how? Subscribe to our newsletter for more insights on AI and how we use it to create magic for luxury brands: https://lnkd.in/eE_ec7UV #AIinsights #IndiaAIimpactsummit #AIproduction #Socialmediaagency  #innovativecontent

You jump on trends. You post fast. And still… it doesn’t go viral. Because going viral today isn’t about copying trends - it’s about understanding why they work and adapting them strategically. 🚀 Here are 3 formats currently dominating Instagram & TikTok - and how brands can leverage them intelligently: “ALLOW ME TO REINTRODUCE MYSELF” Using Jay-Z’s iconic “Public Service Announcement,” creators pair viral audio with the format: “My name is [X], I’m a [Y], ok bye” - and pin it as a bold profile introduction. THE “FROZEN MOMENT” Creators freeze mid-action like a static “photo sticker,” while the background keeps moving - creating a surreal, editorial effect that instantly grabs attention. CINEMATIC MINI VLOGS Ultra-wide, horizontal formats mimicking a cinema screen are trending. Creators enhance micro-moments with playful “cartoon” sounds or ASMR audio - turning simple vlogs into scroll-stopping experiences. Want to stay ahead - and understand why these trends work? Subscribe to our newsletter: https://lnkd.in/eE_ec7UV #TikTokTrends #InstagramTrends #SocialMediaTrends #viraltrends  #SocialMediaAgency

✨ 𝗟𝗲 𝗕𝗼𝘂𝗱𝗼𝗶𝗿 𝗱𝗲𝘀 𝗠𝗮𝗿𝗾𝘂𝗲𝘀 — 𝗘́𝗱𝗶𝘁𝗶𝗼𝗻 𝗲𝘅𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝗻𝗲𝗹𝗹𝗲 | 𝗗𝗲𝗿𝗻𝗶𝗲̀𝗿𝗲𝘀 𝗽𝗹𝗮𝗰𝗲𝘀 𝗱𝗶𝘀𝗽𝗼𝗻𝗶𝗯𝗹𝗲𝘀 ✨ Le luxe se transforme. Le retail se réinvente. Et ceux qui en dessinent l’avenir seront réunis le jeudi 22 janvier 2026 chez Bucherer France. 🎤𝟰 𝘀𝗽𝗲𝗮𝗸𝗲𝗿𝘀 𝗱𝗲 𝘁𝗼𝘂𝘁 𝗽𝗿𝗲𝗺𝗶𝗲𝗿 𝗽𝗹𝗮𝗻, aux regards complémentaires et ultra-concrets : 🔹 Nathalie CELIA 𝗞𝗼𝗰𝗵-𝗖𝗵𝗲𝘃𝗮𝗹𝗶𝗲𝗿 Directrice Générale de BUCHERER FRANCE S.A.S. → Excellence retail, expérience en boutique, nouveaux liens entre influence, image et performance. 🔹 Thomas Silve Fondateur de CTZAR → Social Media & Influence comme leviers stratégiques de désirabilité et de trafic en point de vente. 🔹 Julie Terranova Fondatrice de yay Paris → Désir, engagement, influence et performance au cœur d’une marque indépendante et incarnée. 🔹 Nicolas REBET Fondateur de Retailoscope → Décryptage des mutations retail, comportements d’achat et nouveaux modèles de performance luxe & HBJO. Un événement pensé pour celles et ceux qui veulent prendre de la hauteur, nourrir leur réflexion stratégique et échanger entre pairs. 📅 𝗝𝗲𝘂𝗱𝗶 𝟮𝟮 𝗷𝗮𝗻𝘃𝗶𝗲𝗿 𝟮𝟬𝟮𝟲 📍 BUCHERER FRANCE S.A.S. — 12 boulevard des Capucines, Paris 🎟️ 𝗦𝘂𝗿 𝗶𝗻𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻 𝘂𝗻𝗶𝗾𝘂𝗲𝗺𝗲𝗻𝘁 — 𝗶𝗹 𝗻𝗲 𝗿𝗲𝘀𝘁𝗲 𝗾𝘂𝗲 𝗾𝘂𝗲𝗹𝗾𝘂𝗲𝘀 𝗽𝗹𝗮𝗰𝗲𝘀 👉 Inscrivez-vous maintenant : https://lnkd.in/edjuSisE #BoudoirDesMarques #Luxe #Retail #Horlogerie #Joaillerie #Influence #ExpérienceClient #Leadership #LuxuryRetail

Winning on social isn’t luck. Social codes, algorithms, stop-scrolling narratives, trends… Social media is more complex and sophisticated than ever. This is where our role begins. 2025 was a standout year for CTZAR. Across luxury and lifestyle — beauty, fashion, hospitality, and beyond — we helped brands turn social expertise into high-performing strategies, campaigns, and content. 🎥 Watch our new showreel to see how we make social media deliver real impact. Let’s shape 2026 together — and make it outstanding and relevant. Thank you for your trust, and Happy New Year ✨ #SocialMediaTips #SocialMediaAgency #ProductionAgency #CreativeStrategy #LuxuryMarketing