Ahna Fulmer: Pre-Event Keynote Customization Form

Thank you so much for including Ahna as a speaker at your event. We are committed to delivering an incredible experience to your audience. The more information we are able to gather about your organization and event goals, the better Ahna is able to customize her content and expertise for that mic drop message.  

Ahna's ability to do that is directly empowered by or limited to the amount of information you are willing and able to share below, and it is impossible to share too much.

Feel free to skip questions that do not apply to your event.


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Name *
Email  *
Website URL
GENERAL INFORMATION:
1. How did you originally find out about Ahna?
2. What is the official name of your group? Please include how you commonly refer to yourselves.
3. What is the size of the organization? (In total team members, customers, locations, revenue, and any other relevant indicators)
4. Do you have a commonly used mission statement, credo, or slogan?
5. What is the current company vision or focus?
6. In simple language, what is the primary product or service that you provide?
7. How would you most clearly describe who you provide that service for?
8. What is the distribution mechanism by which that product or service is delivered to your clients? 
9. Is there a specific company or entity that you commonly compete against?
10. What is unique about doing business with you as opposed to those other competitors?
11. What is the difference in your fees compared to your competitors or the market at large?
12. Are there any big-picture trends going on right now that are affecting your industry?
AUDIENCE INFORMATION: 
13. What is the primary purpose for having this event, and how do you see Ahna's expertise fitting as part of that objective?
14. Please describe the audience demographics (age, income, gender, education level, role, etc)
15. What terms or titles do you use when referring to the audience?
16. What does your audience do on a daily basis? What are the primary challenges they struggle with day in and day out? 
17. What are some of the key terms or lingo that you use on a regular basis?
18.  Please list out ALL acronyms you use that your audience would recognize. (Seriously, the more the better.  This info will be used!)

19. Are there any “sensitive” topics or issues that we should not bring up?

20.  Are there certain behaviors you want the audience to continue doing or start doing that Ahna can help edify or reiterate?

21. Are there certain behaviors you want the audience to STOP doing that Ahna could help edify or reiterate?

21. Are there certain behaviors you want the audience to STOP doing that Ahna could help edify or reiterate?

22. Is there any messaging you’d love to have Ahna help relay or convey to your audience?
MEETING SPECIFIC INFO: 
23. Is there a specific theme and/or name/title of this event that is different from your organization name?
24. Who else is speaking at this event? If possible, please send us an agenda.
25. What VIPs will you have in attendance that Ahna should make a point to meet? 
26. Are there any speakers you’ve had from the past that your audience really loved? What was it about them that worked well?
27. Are there any speakers you’ve had from the past that your audience did NOT enjoy? What was it about them that did NOT work well?
28. How frequently do you have this event? What other events do you have throughout the year where you bring in outside speakers? 
LOGISTICAL INFO: 
29. How many people will be at the event? What number of those do you expect to actually be in Ahna's session?
30. Please describe the speaking area setup as much as possible. What will the room look like? What type of seating is there? What type of screens do you have and where? How big is the stage?
31. Will you be using IMAG (live video feed) of Ahna on screens while she is talking? If so, is there a switcher that will go back and forth between the slides and the video of her, or are there separate feeds to different displays where her Power Point will always show even while you have video of her on screen? 
32. What is happening in the time right before and leading up to when Ahna is on stage?
33. What time exactly do you plan on having Ahna on stage?
34. Who should we communicate with as our primary contact while we’re on site, and what is the best way to connect with him or her?
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