Woolman

💬 "I'd known people on this team since 2018 – and they were still there when I finally joined. That told me something." Ella Ahmaniemi is our Head of Delivery. Before joining in October 2024, she'd spent years running e-commerce in-house – as Woolman's client. At most companies, that kind of history barely registers. Here, it's part of the story: a fair share of the team has known each other, in one role or another, for years before actually working together. 💬 "I first met our CCO Teemu and one of our founders, Juha, back in 2018. We worked together regularly for years. By the time I was ready for something new, I already knew a bunch of people on the team – and they were still there." That's the detail Ella kept coming back to. Not the brand, not the pitch – just the fact that the same people, years later, hadn't left. 💬 "When people who worked together years ago are still at the same company, that's usually not a coincidence. There's normally a reason for it." #Woolman #Woolmanians

Everything starts with trust. 🤝 That's the foundation everything else at Woolman is built on. When you join, we trust that you'll do your best. Here, trust doesn’t only mean believing that everyone will do their best. It also means making work visible when you need support. At Woolman, asking for help isn’t a sign that something has gone wrong. It’s a way of creating shared situational awareness. When work becomes visible, people can decide whether they have the time, knowledge, or capacity to contribute. Sometimes all it takes is a 15-minute conversation to turn uncertainty into clarity and balance the workload across the team. Sometimes that’s all it takes. That’s one of the strengths of our culture: when work is visible and people trust each other, small conversations can create positive ripple effects. #Woolman #Woolmanians

A client says: "We just want our stock levels to be accurate everywhere." 🗣️ One sentence. Behind it: three warehouses, an ERP that syncs once a night, a PIM that's never heard of backorders, and a Shopify storefront confidently showing "In stock." That gap – between what the business asks for and what the systems actually do – is where a Senior Solutions Architect lives. 🔸 Turning "keep it simple for the customer" into an integration map spanning five systems. 🔸 Turning "can we just connect X to Y" into architecture that still holds up three years from now. 🔸 Turning "it used to work fine" into a real answer for why it doesn't anymore. At here Woolman, that's the job. You design the commerce ecosystems that power some of Europe's most ambitious Shopify brands – connecting Shopify, ERP, PIM, OMS, CRM and custom integrations into something that actually scales. 🔧 More importantly, you're not handed a finished spec. You're in the room while the problem is still messy, helping shape what gets built – and why. Beyond the job title, you're a partner, not just an implementer. Curious what that looks like day to day? Swipe through the carousel 👉 We're hiring for this role in both Finland and the UK. Applications are reviewed on a rolling basis. Apply by August 10th. 🔗 Links in the comments. #Woolman #Shopify #Hiring

Every company has an origin story. Woolman's didn't start in a boardroom or with a business plan. It started on a train platform in Tikkurila, where three people shared the same frustration: ecommerce had become far more complicated than it needed to be. 👉 Nine years later, that conversation has grown into one of Europe's leading Shopify Platinum Partners. In this interview, our Co-Founder Juha Harju shares the story behind Woolman – from the early days and tough decisions to the company's culture, AI, and why the ultimate goal is still "winning the Stanley Cup." If you're curious about what shaped Woolman into the company it is today, this is a great place to start. ⤵️

Most companies don't notice their analytics are broken. 📊 Until they start making decisions based on the wrong data. 🔸 A missing event here. 🔸 A duplicated purchase there. 🔸 Consent implemented "well enough." Dashboards everyone looks at – but nobody fully trusts. 📉 That's where an Analytics & Tracking Consultant comes in. At Woolman, you won't just fix tracking issues. You'll help some of Europe's most ambitious Shopify brands build measurement they can actually rely on – from GA4 and GTM to server-side tagging, Consent Mode v2, Meta CAPI, and scalable data layer architecture. 🔧 More importantly, you'll work as a consultant. Turning messy data into clear answers, helping clients understand what they should measure, why it matters, and how to make better business decisions because of it. 💡 Curious what the role actually looks like? Swipe through the carousel 👉 Applications are reviewed on a rolling basis. Apply by August 10th. https://lnkd.in/dWq5rayJ #Woolman #Shopify #Hiring

If you want to own a service end-to-end instead of maintaining someone else's, this might be your next challenge. 🔥 Woolman is one of Europe's largest Shopify Platinum partners — helping ~60 ecommerce brands build and grow on Shopify across Finland, Sweden, the UK and the Netherlands. 👉 We're hiring two people to join our growth: Senior Solutions Architect (Finland or UK) 🔸 Own solution architecture end-to-end on our biggest Shopify Plus replatforming projects, help turn our AI-agent-driven delivery model (Claude Code, Cowork) into a repeatable practice for the whole team, and combine hands-on architecture with pre-sales and mentoring. Analytics & Tracking Consultant (Finland) 🔸 Own Shopify tracking and analytics end-to-end (GTM, GA4, DataLayer, consent/GDPR), turn reactive maintenance into a productized, monthly-billed service, and guide clients from a vague need to a clear measurement plan. If you're excited about a role where your work genuinely moves the needle, we'd love to hear from you. 👉 Read more about both roles in the comments – applications open until August 10th. #Woolman #ShopifyPartners #EcommerceJobs

Navigation is one of the most underrated conversion tools in commerce. When customers can't quickly find what they're looking for, they leave. Especially if your catalogue is large. That's why we've redesigned the Megamenu in the latest release of Taiga, our Shopify theme. The new update gives merchants: ✓ A more visual navigation experience, not just a list of links ✓ Better organisation for larger and multi-category catalogues ✓ Easier ways to create faster paths from landing page to product page Taiga is built for brands that need more than a standard storefront. With four industry-specific demos and a flexible design system, it gives merchants a foundation that can evolve as their business grows. The update is now available across all Taiga demos: https://lnkd.in/d7epZYyQ #ShopifyThemes

June was a special month for our team. Two major digital projects for Fiskars Group reached an important milestone. ☀️ One was a global brand platform. The other was a full commerce transformation. Both were built around the same goal: creating a simpler, more scalable foundation. Fiskars.com was rebuilt as a modern, SaaS-native global brand platform. The new platform gives local teams greater independence in managing content across markets while providing a simpler, more scalable foundation for the future. At the same time, GERBER launched its new Shopify Plus commerce platform. It replaced a legacy commerce solution with a modern architecture designed to reduce complexity, improve agility, and support future growth. Although the projects were very different in scope, they reflect a broader shift we increasingly see across enterprise organisations. The goal is no longer just to modernise the technology stack, but to make it easier for teams to move faster and adapt over time. Congratulations to everyone involved across Fiskars Group and the Woolman team! Delivering two large-scale projects in parallel required close collaboration, shared expertise, and a clear vision of where the business is heading. 👏 #ShopifyPlatinumPartner #Enterprise #Commerce

We are honoured to share that Woolman has been nominated for two awards by our longtime key partner, Nosto. This summer, we have been shortlisted for the Customer Impact Award and the EMEA Agency Partner of the Year Award. These nominations reflect the close collaboration between our teams and our shared commitment to helping merchants succeed. We are grateful to the entire Nosto team for your trust, partnership, and continued support. Thank you, Nosto. We are proud to be on this journey together.