MiiN Korean Cosmetics

Braga, we arrived! 🇵🇹 We're excited to share that MiiN has officially opened its doors at Rua dos Capelistas 53, marking another step in our journey across the country. Since arriving in Portugal, our goal has been simple: bring authentic Korean skincare closer to people, with expert guidance and a space where curiosity about K-beauty is always welcome. Our stores bring this to life, each one a place to discover, learn, and experience Korean beauty culture in person. And this is only the beginning! Korea (beauty), curated for you 🫰

We’re hiring: International Head of Retail 🚀 We are looking for an International Head of Retail to define and drive our retail strategy across Europe. 📍 Based in Madrid or Barcelona ✈️ ~40% travel across Europe This is a senior leadership role for someone who moves effortlessly between strategy and execution, from boardroom decisions to store-floor impact. What you’ll do • Lead and develop Area & Store Managers across Europe • Own retail strategy, performance and profitability • Drive operational excellence across all stores • Lead store openings, expansions and improvements • Partner with Marketing, Finance & HQ teams • Use data and KPIs to drive decisions and growth What we’re looking for • 5+ years in multi-store / multi-market retail leadership • Strong strategic + hands-on retail mindset • Data-driven decision maker • Fluent English & Spanish • Experience in beauty or fast-paced retail environments is a plus At MiiN, retail is experience, culture, and growth, not just stores. If you’re ready to shape the future of K-beauty retail in Europe, we’d love to meet you. #Retail #Hiring #HeadOfRetail #KBeauty #MiiNCosmetics #Leadership Buscamos personal, #hiring ¿Conoces a alguien a quien podría interesarle?

We’re hiring: International Head of Retail 🚀 We are looking for an International Head of Retail to define and drive our retail strategy across Europe. 📍 Based in Madrid or Barcelona ✈️ ~40% travel across Europe This is a senior leadership role for someone who moves effortlessly between strategy and execution, from boardroom decisions to store-floor impact. What you’ll do • Lead and develop Area & Store Managers across Europe • Own retail strategy, performance and profitability • Drive operational excellence across all stores • Lead store openings, expansions and improvements • Partner with Marketing, Finance & HQ teams • Use data and KPIs to drive decisions and growth What we’re looking for • 5+ years in multi-store / multi-market retail leadership • Strong strategic + hands-on retail mindset • Data-driven decision maker • Fluent English & Spanish • Experience in beauty or fast-paced retail environments is a plus At MiiN, retail is experience, culture, and growth, not just stores. If you’re ready to shape the future of K-beauty retail in Europe, we’d love to meet you. #Retail #Hiring #HeadOfRetail #KBeauty #MiiNCosmetics #Leadership

Seeing K-Beauty become part of the mainstream beauty conversation is something we’ll never take for granted. 💫 We're so grateful to La Razón for featuring us in their recent article exploring the rise of Korean skincare and the philosophy behind it. When we opened our first store in Barcelona over a decade ago, K-Beauty was still largely unknown in Europe. Today, concepts like double cleansing, skin barrier care and daily SPF have become part of many people's routines, and it's incredibly rewarding to see how far this category has come. At MiiN, we've always believed that skincare goes beyond products. It's about education, prevention, consistency and building healthy habits that help people feel confident in their own skin. Articles like this remind us how much the beauty industry has evolved, and we're proud to continue sharing the innovation, expertise and unique approach to skincare that make K-Beauty so special. A special thank you to La Razón and Marta Boira for telling this story and helping bring the values behind Korean skincare to a wider audience. Pictures by Marc Gómez ✨ #MiinCosmetics #KBeauty #KoreanSkincare #BeautyIndustry #SkincareEducation https://lnkd.in/eMStsUTE

Meisani wins at the Portugal Beauty Awards ✨ The Luminosi-Tea Niacinamide Capsule Sun Gel SPF50 has been awarded in the Sun Care category at the very first edition of the Portugal Beauty Awards 2026. A proud moment for Meisani and The Skin Lounge 012 , and another exciting step for K-beauty in Portugal. The product has become one of the standout sunscreens in our Korean SPF selection thanks to its lightweight texture, comfortable finish and formula designed for everyday wear. Created to celebrate innovation and excellence in the beauty industry, this award marks an important moment in recognising the growing impact of Korean skincare in the Portuguese market. We’re incredibly grateful to everyone who continues to trust MiiN to discover the best of K-beauty, and a special thank you to Companhia das Soluções and all the members of the Portugal Beauty Awards for making this possible 🏆 #MiiNCosmetics #Kbeauty #PortugalBeautyAwards #Meisani

Justo el otro día vi un Tiktok que me hizo reflexionar sobre el poder que tiene una embajadora de marca. Resulta que la marca low-cost Vaseline ha fichado a Jennie como su primera embajadora, y nos da el mejor ejemplo de que esta figura no solo da visibilidad a una marca, también puede cambiar la forma en la que la gente la percibe. Vaseline es una marca reconocida, pero también es de esas que muchas personas consideran "de toda la vida", poco aspiracional y muy low-cost, algo que mucha gente asocia a menos calidad. Sin embargo, asociarse con alguien como Jennie (imagen de marcas de lujo como Chanel o aspiracionales como Tamburins) ha hecho que, en Corea, mucha gente empiece a verla de otra manera. Ahora, de repente, la conversación es un "¿Debería darle la oportunidad a Vaseline? ¡Si tienen a Miss Jennie Kim, es que algo han hecho bien!" 💫 En MiiN Korean Cosmetics vivimos en primera persona el efecto embajadora en 2025: empezamos a trabajar con Laura Escanes como nuestra primera embajadora de marca y nos permitió llegar a muchísimas personas que quizá todavía no conocían el universo de la cosmética coreana o pensaban que no era para ellas. Gracias a ella tuvimos la oportunidad de conectar con nuevas audiencias y abrir conversaciones que de otra forma habrían tardado mucho más en producirse. Este 2026 hemos dado un paso más con un squad de 9 embajadoras, todas con perfiles muy distintos: Alexandra Pereira, Carlota Marañón, Jessica Goicoechea, Rocío López y otras mujeres que representan formas diferentes de entender la belleza y el cuidado de la piel. Todo para seguir creciendo. ¿Recordáis alguna colaboración entre una marca y una embajadora que os haya cambiado completamente la percepción que teníais de ella? 😌 Ah, y por supuesto, os dejo el Tiktok que ha provocado este post: https://lnkd.in/eRQzD79n

Another step in our mission to bring K-beauty closer 🇵🇹 This time, we had the pleasure of participating in the III Jornadas de Cosmética, Saúde e Bem-Estar organised by CESPU - Cooperativa de Ensino Superior Politécnico e Universitário It was a great opportunity to introduce MiiN Cosmetics and Korean skincare to students and professionals, while sharing knowledge, trends and insights from the industry. We were also delighted to count on the participation of Cátia Martins whose presentation brought valuable perspectives on the philosophy and innovation behind Korean skincare, making this experience even more enriching for everyone involved. And a special thank you to Ana Rita Coelho , Rui Linhares, Leonor Bento , Companhia das Soluções for all their support and for helping make this happen. #MiiN #MiiNCosmetics #Kbeauty #KoreanSkincare

Spreading K-beauty in Portugal 🇵🇹✨ For the first time, MiiN Cosmetics was present at the Foyer Health & Beauty in Lisbon on May 9th and 10th, one of the most renowned and prestigious beauty and wellness events in Portugal. It was a great opportunity to introduce K-beauty to a wider Portuguese audience, and we were truly happy to see so much curiosity and interest in discovering more about Korean skincare. Over these two days, we connected with so many people, shared our passion for K-beauty, and enjoyed some fun moments along the way. A very special experience for us, and definitely the beginning of many more to come! A special thank you to everyone who visited our stand, especially Connect Comunicação for bringing this beautiful stand to life, our incredible Marketing team and Beauty Advisors from Rua Áurea, and Sara Fernandes for the inspiring session on Korean beauty. Thank you all for making this experience so special 🫰 #MiiNCosmetics #Kbeauty #beautyevent #Portugal #healthandbeauty

SPFs Press Day 🧴 Just last week, we had the pleasure of hosting an exclusive brunch alongside some of the most prominent beauty journalists in the industry to discuss sun protection and key skincare essentials for the upcoming summer season. Here are some of the highlights from the conversation: ☀️ Lagom’s sunscreen stands out as a top choice for mature skin or skin prone to pigmentation. ☀️ Slow Pure offers the ideal solution for dry skin seeking a healthy glow, while also working beautifully as a makeup primer. ☀️ Meisani’s sunscreen stick has become a favorite for its ease of application—practical, convenient, and suitable for everyone. ☀️ Innisfree이니스프리 's mineral sunscreen is highly appreciated for its ability to visibly neutralize redness. ☀️ Purito’s centella sunscreen continues to live up to its well-deserved reputation. A special thank you to Big Mamma Group for providing the perfect setting and brunch experience at Circolo Popolare Madrid and ROC·PR always being by our side making sure everything goes smoothly. #SunProtection #Skincare #BeautyIndustry #SummerSkincare

¡MiiN is hiring! 👀 We are looking for a Growth Manager for the Italian Market with a strategic vision, analytical mindset, and strong leadership skills to drive brand growth and positioning in Italy. This person will work cross-functionally with different teams to develop omnichannel growth strategies, optimize results, and identify new business opportunities in the market. Are you ready for a new challenge? Click the link and learn more about the skills required for this role. If you think you're the perfect candidate, please apply! We can't wait to meet you! 📍 Barcelona ⏱ 40h/week https://lnkd.in/ebq28BF6