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MASwings

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MASwings Sdn Bhd
IATA ICAO Call sign
MH MWG MASWINGS
Founded1 October 2007; 17 years ago (2007-10-01)
Hubs
Secondary hubsKuching
Frequent-flyer programEnrich
Fleet size16
Destinations23
Parent companyMalaysia Airlines
HeadquartersKota Kinabalu, Sabah, Malaysia
Key peopleSuresh Singam (COO)
Websitewww.maswings.com.my

MASwings is a regional airline in Malaysia, established on 1 October 2007 as a wholly owned subsidiary of the Malaysia Aviation Group (MAG), which also includes Malaysia Airlines and Firefly.[1] The airline is dedicated to providing essential air connectivity to remote and rural areas in Sabah and Sarawak under the Rural Air Services (RAS) program.

Kota Kinabalu International Airport serves as MASwings’ main hub and houses its headquarters,[2] while Miri Airport acts as the primary hub for Twin Otter operations and Kuching International Airport functions as a secondary hub. The airline operates a fleet of ATR 72-500 and Twin Otter aircraft, allowing it to serve isolated communities with limited infrastructure and facilitate access to healthcare, education and economic opportunities.

MASwings previously offered international services, connecting East Malaysia to Brunei, the Philippines and Kalimantan, Indonesia. These services supported regional integration within the BIMP-EAGA (Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area).

In 2023, the Sarawak State Government announced plans to acquire MASwings, following the transfer of the Rural Air Services program from the federal government. The acquisition is expected to be finalized by 31 December 2024, with a transition period to implement operational adjustments.[3][4][5]

History

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Origins and Evolution of Rural Air Services in Malaysian Borneo

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A Borneo Airways Scottish Aviation Twin Pioneer

The history of Rural Air Services (RAS) in Malaysian Borneo dates back to 1953, when Sabah Airways became the first domestic airline to provide air connectivity between remote areas of British Borneo. In 1955, the airline was renamed Borneo Airways, which continued to serve rural communities through its "Ulu Air Service" also known as "Rural and Inter-colony flights". The service was critical in connecting isolated regions of North Borneo (now known as Sabah) and Sarawak with more developed urban centers.[6][7]

In 1965, Borneo Airways merged with Malaysian Airways, which later evolved into Malaysia-Singapore Airlines and eventually Malaysia Airlines. This merger facilitated the continuation and expansion of rural air services in Sabah and Sarawak, ensuring essential transportation links for remote communities and maintaining connectivity across East Malaysia's less accessible regions.

By the early 2000s, Malaysia Airlines was experiencing significant financial difficulties, partly due to the operational costs of maintaining RAS routes. The airline reported financial losses from these services, which were not economically viable due to low passenger volumes on many routes.[8] More than 40 routes were deemed unprofitable, leading to a reliance on government subsidies. Prior to 2006, RAS operations were not subsidised, further complicating the airline’s ability to maintain these routes.

In August 2006, the Malaysian government outsourced the operation of Rural Air Service to FlyAsianXpress (FAX), a subsidiary of AirAsia, aiming to enhance efficiency, reduce costs and improve connectivity for rural communities. Initially, FAX attracted attention with competitive fares and promotional offers, but the airline soon faced operational difficulties. Challenges such as maintenance issues and unreliable service led to frequent flight cancellations and passenger dissatisfaction.[9]

To resolve these issues, Tony Fernandes, CEO of AirAsia, proposed on 11 April 2007 that the RAS routes operated by FAX be transferred to Firefly, a subsidiary of Malaysia Airlines, which had more experience managing turboprop operations. Following this recommendation, the Malaysian government announced on 26 April 2007 that Malaysia Airlines would resume control of the rural routes.[9]

2007-2008: Establishment and Early Years

[edit]
A 50-seater Fokker 50 operated by MASwings in 2007. The last Fokker 50 was retired in April 2010, with its routes subsequently replaced by the larger ATR 72 aircraft.

MASwings was established on October 1, 2007, as a regional subsidiary of Malaysia Airlines (MAS). The creation of MASwings was part of Malaysia Airlines’ strategy to restore and expand air services in East Malaysia, following operational challenges faced by its predecessor, FlyAsianXpress.[10][11]

MASwings was created to address these gaps in service and provide affordable and reliable air transport to rural areas in East Malaysia. The airline’s mission was to enhance connectivity for isolated communities, which often had limited access to road transportation due to difficult terrain.

The airline began operations with a fleet of Fokker 50 and DHC-6 Twin Otter aircraft. These smaller planes were ideal for short-haul flights to regional airports with limited infrastructure.[12] By the end of 2007, MASwings operated 450 weekly flights to 22 destinations across East Malaysia, including smaller towns and rural regions, marking the beginning of its service in improving connectivity in the region.[13]

2009-2012: Fleet Modernization and Expansion

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By 2009, MASwings began to broaden its operations, increasing flight frequency and expanding its route network. In December 2009, the airline announced plans to expand internationally, with destinations in the Philippines and Indonesia as part of its growth strategy. However, regulatory delays meant that MASwings initially focused on international routes within the Brunei-Indonesia-Malaysia-Philippines East ASEAN Growth Area (BIMP-EAGA).[14][15][16]

In June 2010, MASwings expanded its international operations further within the BIMP-EAGA framework, which aimed to foster closer regional ties between Southeast Asian nations. This expansion resulted in the introduction of additional international routes, including flights between Kota Kinabalu and Bandar Seri Begawan (Brunei), as well as between Kota Kinabalu and Puerto Princesa (Philippines). Other new routes included services between Kuching and Pontianak (Indonesia), and between Tawau and Tarakan (Indonesia). By 2012, MASwings had officially commenced these services, helping strengthen its presence in the region.[17][18]

A MASwings ATR 72 aircraft captured in flight near Kota Kinabalu International Airport

During this period, MASwings also focused on modernising its fleet. The airline transitioned to ATR 72-500 aircraft, which were more fuel-efficient and better suited to the airline’s regional operations. These turboprop aircraft, along with the DHC-6 Twin Otter, enabled MASwings to serve short-haul routes efficiently, particularly to smaller airports with limited facilities.[19]

2012-2017: Growth and Regional Connectivity

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Between 2012 and 2017, MASwings continued to solidify its position as a key regional carrier in East Malaysia, with an emphasis on providing air services to underserved rural areas. The airline's focus remained on supporting local tourism and connecting remote communities with urban centers, making it an essential part of the region's transport network.[20]

MASwings’ fleet of ATR 72-500 aircraft expanded, and the airline gradually increased its flight frequency. The airline continued to play a critical role in the BIMP-EAGA initiative, which fostered regional collaboration by improving connectivity between Brunei, Indonesia, Malaysia and the Philippines.[10][13]

By 2017, MASwings had earned a reputation as a reliable air service provider to some of the most remote parts of Malaysia and its neighboring countries.[20] Despite challenges in the international market, MASwings maintained its core focus on domestic services, particularly in East Malaysia. This period saw the airline continuing to operate to destinations like Kota Kinabalu, Kuching, Miri and Labuan, as well as destinations in Indonesia and Brunei.

2018-2023: Environmental Sustainability and Recognition

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A MASwings Viking Air aircraft at Mukah New Airport, Sarawak. The airline uses this type of aircraft for regional flights within Borneo

In 2018, MASwings was recognized by the Malaysia Book of Records for its remarkable achievements in rural air services. The airline received accolades for the “Longest Operating Hours for Rural Air Services” and “Most Number of Passengers Transported via Rural Air Services”, solidifying its role as a crucial player in the economic and social development of East Malaysia. The recognition highlighted the airline’s dedication to connecting remote regions and supporting local communities.[21]

In 2023, MASwings began exploring initiatives to improve its environmental sustainability. The airline announced plans to transition to sustainable aviation fuel (SAF), derived from microalgae, in an effort to reduce its carbon footprint. This initiative aligned with the global aviation industry's move towards greener practices, as airlines worldwide sought to lower their environmental impact. MASwings’ adoption of SAF marked a significant step towards environmentally responsible aviation.[22]

2023-Present: Potential Ownership Change and Strategic Shifts

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In 2023, the Sarawak government expressed interest in acquiring MASwings from Malaysia Airlines as part of a broader regional strategy to establish a state-owned boutique airline. This potential acquisition is seen as a way to enhance connectivity within East Malaysia and expand regional routes further. The move reflects a growing trend of regional governments taking more control over local airlines to improve air service availability and stimulate local economic growth.[20]

The acquisition is expected to be finalized by December 31, 2024, with a transition period of six to nine months.[5] During this time, MASwings will continue to operate its rural air services while working on obtaining necessary approvals for expansion into international markets. This shift in ownership aims to create an airline more attuned to the needs of Sarawak, the greater Borneo region and neighboring areas.[20]

Destinations

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As of November 2024, Firefly have served these following destinations:

Country City Airport Notes Notes/refs
Brunei Bandar Seri Begawan Brunei International Airport Terminated
Indonesia Balikpapan Sultan Aji Muhammad Sulaiman Sepinggan Airport Terminated
Pontianak Supadio Airport Terminated
Tarakan Juwata International Airport Terminated
Malaysia Ba'kelalan Ba'kelalan Airport
Bario Bario Airport
Bintulu Bintulu Airport
Kota Kinabalu Kota Kinabalu International Airport Main hub
Kuching Kuching International Airport Secondary hub
Kudat Kudat Airport Terminated
Labuan Labuan Airport
Lahad Datu Lahad Datu Airport
Lawas Lawas Airport
Limbang Limbang Airport
Long Akah Long Akah Airport
Long Banga Long Banga Airport
Long Lellang Long Lellang Airport
Long Seridan Long Seridan Airport
Marudi Marudi Airport
Miri Miri Airport Twin-Otter hub
Mukah Mukah Airport
Mulu Mulu Airport
Sandakan Sandakan Airport
Sarikei Tanjung Manis Airport [a]
Sibu Sibu Airport
Tawau Tawau Airport
Philippines Puerto Princesa Puerto Princesa International Airport Terminated [23][24]
  1. ^ Although Tanjung Manis now under the jurisdiction of Mukah Division, the airport still serves the part of the population of Sarikei.

Codeshare agreements

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MASWings has codeshare agreements with the following airlines:

Fleet

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Current fleet

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As of July 2024, MASwings operates the following aircraft:[26][27]

MASwings fleet
Aircraft In service Orders Passengers Notes
ATR 72-500
10
—
68
Viking Air DHC-6-400 Twin Otter
6
—
19
 Used for rural air service.
Total
16
 —

Former fleet

[edit]
MASWings historical fleet
Aircraft Total Passengers Introduced Retired Replacement Notes
ATR 72-600
4
70
2013
2015
 None
De Havilland Canada DHC-6-300 Twin Otter
4
20
2007
2013
 Viking Air DHC-6-400 Twin Otter Leased from FlyAsianXpress.
Fokker 50
8
50
2007
2010
 ATR 72-500

Fleet replacement

[edit]
MASwings Twin Otter 9M-MDL at Lawas Airport

On 9 November 2007, MASwings, through its parent Malaysia Airlines, signed a Memorandum of Understanding (MoU) to purchase seven ATR 72-500 aircraft, with options for three more, to expand its services in Sabah and Sarawak. The first ATR 72-500 was delivered in 2008, with the remaining six arriving by 2009 and the optional three by 2010. MASwings retired its last Fokker 50 (9M-MGF) on 25 April 2010.

On 28 February 2012, MASwings announced plans to replace its aging DHC-6 Twin Otters with newer models, including the Dornier 228NG and Viking Air DHC-6 Series 400. By 2013, six brand-new DHC-6 Twin Otter Series 400 aircraft entered service.[28][29]

In December 2012, Malaysia Airlines ordered 36 ATR 72-600 aircraft, with 16 destined for MASwings. MASwings received its first ATR 72-600 in July 2013 and planned to replace its older ATR 72-500s gradually. However, due to disputes over the RAS (Rural Air Service) contract, some routes were removed in 2015 and the newer ATRs were withdrawn prematurely, with further orders canceled.[30][31][32]

In October 2022, ATR proposed modernising MASwings' ATR 72-500 fleet to the ATR 72-600. However, the plan was contingent on the transfer of MASwings to the Sarawak State Government.[33]

Awards and recognitions

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Incidents and accidents

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  • 10 October 2013 — a de Havilland Canada DHC-6 Twin Otter (9M-MDM), operating as MASwings Flight 3002 from Kota Kinabalu to Kudat, landed short of the runway at Kudat Airport. The aircraft impacted a house and was destroyed. This accident marks the only fatal incident for MASwings, where two people were confirmed dead, including the co-pilot.[34][35][36]

See also

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References

[edit]
  1. ^ "MAS launches regional carrier MASWings" Flight Global, 01/10/07
  2. ^ "Contact Us Archived 20 May 2014 at the Wayback Machine." MASwings. Retrieved on 20 May 2014. "Ground Floor, MAS/MASwings Administration Building, Off Jalan Petagas, Kota Kinabalu International Airport, 88100 Kota Kinabalu"
  3. ^ "Sarawak agrees on MASWings takeover". www.dailyexpress.com.my. 16 June 2023. Retrieved 22 June 2023.
  4. ^ Tawie, Sulok (15 June 2023). "Abang Johari: Sarawak govt agrees in principle to take over MASwings". Malay Mail. Retrieved 22 June 2023.
  5. ^ a b "S&P agreement of Sarawak's MASwings acquisition to be signed by Dec 31, says state minister", The Star, 18 November 2024, retrieved 26 November 2024
  6. ^ "Borneo Airways". aerobernie - Borneo Airways.
  7. ^ "MSA". aerobernie - MSA.
  8. ^ "Who truly benefits from Sarawak's rural air services?", FMT, 21 September 2020, retrieved 26 November 2024
  9. ^ a b "Rural services back to MAS". The Star. 26 April 2007. Archived from the original on 28 April 2007. Retrieved 30 July 2010.
  10. ^ a b "MASwings", Flight Malaysia, 21 September 2020, retrieved 13 November 2024
  11. ^ "Be Sensitive To Rural People's Needs, FAX Told". Bernama. 25 August 2006. Archived from the original on 29 September 2007.
  12. ^ MASwings - Our Background
  13. ^ a b "MASwings turns to international routes", TTG Asia, 21 September 2020, retrieved 13 November 2024
  14. ^ MASwings embarks on expansion plan The Star dated 2 December 2009, read on 29 January 2012]
  15. ^ MASwings to launch Eaga operations by early 2012 Archived 10 November 2013 at the Wayback Machine The Brunei Times dated 22 November 2011, read on 29 January 2012
  16. ^ MASwings to launch the first phase of its BIMP-EAGA operations The Star dated 21 November 2011, read on 29 January 2012
  17. ^ MASwings awaits nod of regulators to serve Bimp-Eaga Archived 24 December 2010 at the Wayback Machine The Brunei Times dated 21 December 2010, read on 29 January 2012
  18. ^ MASwings unveils new routes to capture regional market The Star dated 16 December 2011, read on 29 January 2012
  19. ^ "MASwings' six new Twin Otters to operate from mid-year". The Borneo Post. 15 January 2013. Retrieved 15 January 2013.
  20. ^ a b c d "Sarawak's MASwings takeover redefines air travel for eco-tourism", Free Malaysia Today, 26 October 2024, retrieved 13 November 2024
  21. ^ a b c Mohd Izham Unnip Abdullah (8 August 2018). "MASwings sets 2 rural service records". New Straits Times. Retrieved 10 July 2019.
  22. ^ "MASwings operates first sustainable aviation fuel passenger flight", The Star, 1 December 2022, retrieved 13 November 2024
  23. ^ "Travel to Kota Kinabalu cut due to new flights". inquirer.net. 2013. Retrieved 12 April 2024.
  24. ^ "MASwings drops Kuching-Mulu-Bandar Seri Begawan route". The Edge Malaysia. 2014. Retrieved 12 April 2024.
  25. ^ "MASWings and Firefly begins codeshare in August 2023".
  26. ^ "Global Airline Guide 2019 (Part One)". Airliner World. October 2019: 20.
  27. ^ "MASwings Fleet Details and History". www.planespotters.net.
  28. ^ "MASwing Akan Tukar Pesawat Twin Otter Dengan Pesawat Baru Dalam Masa Terdekat". Bernama. 28 February 2012. Retrieved 28 February 2012.
  29. ^ "MASwings' six new Twin Otters to operate from mid-year". The Borneo Post. 15 January 2013. Retrieved 15 January 2013.
  30. ^ "MASwings receives first ATR 72-600". flightglobal.com. Retrieved 26 July 2013.
  31. ^ "More operators for rural air services?". the edge. 22 August 2016. Retrieved 11 December 2023.
  32. ^ "AirAsia to take over two routes from MASwings". 22 November 2018.
  33. ^ "EUROPEAN turboprop manufacturer ATR is discussing with Malaysia Aviation Group Bhd's (MAG) wholly-owned subsidiaries — Flyfirefly Sdn Bhd and MASwings Sdn Bhd — and Batik Air, formerly Malindo Air, about replacing some of their ageing turboprops with next-generation aircraft".
  34. ^ Accident: MASWings DHC6 at Kudat on Oct 10th 2013, impacted house The Aviation Herald. Retrieved 10 October 2013
  35. ^ Co-pilot of MASWings plane crash succumbs to injuries (Update) Archived 13 October 2013 at the Wayback Machine thestar.com.my. Retrieved 10 October 2013
  36. ^ UPDATE: Co-pilot, passenger die in MASWings' crash in Kudat nst.com.my. Retrieved 10 October 2013
[edit]

Media related to MASwings at Wikimedia Commons

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