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==Magazines==
In the United States, Canada, and the United Kingdom, the standard practice is to display ononce - magazine covers a date which is some weeks or months in the future from the publishing or release date. There are two reasons for this discrepancy: first, to allow magazines to continue appearing "current" to [[consumer]]s even after they have been on sale for some time (since not all magazines will be sold immediately), and second, to inform newsstands when an unsold magazine can be removed from the stands and returned to the [[publisher]] or be destroyed (in this case, the cover date is also the '''pull date''').
 
Weeklies (such as ''[[Time (magazine)|Time]]'' and ''[[Newsweek]]'') are generally dated a week ahead. Monthlies (such as ''[[National Geographic Magazine]]'') are generally dated a month ahead, and quarterlies are generally dated three months ahead.