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Moore claimed that the website attracted 30 million page views monthly as well as yielding $8,000 to $13,000 a month in ad revenue.<ref name=":1" /><ref name=awe>{{cite web|last=Gold|first=Danny|title=The Man Who Makes Money Publishing Your Nude Pics|url=http://www.theawl.com/2011/11/the-man-who-makes-money-publishing-your-nude-pics|work=The Awe|date=November 10, 2011|access-date=December 18, 2011}}</ref> In response to public bragging by Moore about the website, [[BBC News]] named Moore "the Net's most hated man" and ''[[Rolling Stone]]'' called him "the most hated man on the Internet".<ref name=":0" /><ref name=":1" /><ref name=":5" /> Due to the site, Moore was banned from [[Facebook]].<ref name="ej">{{cite web |last=Dickson |first=EJ |date=January 23, 2014 |title=The history of revenge porn that led to Hunter Moore's arrest |url=http://www.dailydot.com/crime/hunter-moore-arrested-indicted-california/ |access-date=April 28, 2014 |website=[[Daily Dot]]}}</ref><ref>{{cite magazine |last=Morris |first=Alex |date=November 13, 2012 |title=Hunter Moore: IsAnyoneUp Founder Could Be the Most Hated Man on the Internet |url=https://www.rollingstone.com/culture/news/the-most-hated-man-on-the-internet-20121113 |magazine=[[Rolling Stone]] |access-date=August 31, 2017 |archive-date=April 10, 2018 |archive-url=https://web.archive.org/web/20180410174133/https://www.rollingstone.com/culture/news/the-most-hated-man-on-the-internet-20121113 |url-status=dead }}</ref>
Moore eventually faced numerous lawsuits and an FBI investigation.<ref name="law">{{cite web|url=http://www.xojane.com/it-happened-to-me/charlotte-laws-hunter-moore-erin-brockovich-revenge-porn|title=I've been called the "Erin Brockovich" of revenge porn, and for the first time ever, here is my entire uncensored story of death threats, Anonymous and the FBI|last=Laws|first=Charlotte|work=[[XoJane]]|date=November 21, 2013|access-date=November 27, 2013|archive-url=https://web.archive.org/web/20140122000034/http://www.xojane.com/it-happened-to-me/charlotte-laws-hunter-moore-erin-brockovich-revenge-porn|archive-date=January 22, 2014|url-status=dead}}</ref><ref name='voice-hunter-moore'>{{cite news | first = Camille | last = Dodero | title = Hunter Moore Makes a Living Screwing You | date = April 4, 2012 | url = http://www.villagevoice.com/2012-04-04/news/revenge-porn-hunter-moore-is-anyone-up/ | work = [[Village Voice]] | access-date = October 16, 2012}}</ref> He
On April 19, 2012, Moore sold the website to an anti-bullying group run by former [[U.S. Marine|Marine]] [[James McGibney]] for $12,000.<ref name="‘Most hated man on the Internet’ is charged with email hacking to get photos for revenge porn site">{{cite journal | url=http://www.abajournal.com/news/article/most_hated_man_on_the_internet_is_charged_with_email_hacking_to_get_photos_/ | title='Most hated man on the Internet' is charged with email hacking to get photos for revenge porn site | journal=[[American Bar Association Journal]]| publisher=[[American Bar Association]]|location=Chicago, Illinois|date=January 24, 2014 | access-date=January 28, 2014 | first=Martha|last=Neil}}</ref> After it was sold all the pornographic material was removed, and anyone who looked for the website was redirected to Bullyville.com.<ref name="usatoday hunter moore most hated man"/>
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