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Line 1: {{Short description\|German newspaper magnate}} [[Image:Reichs-Bücherwoche - Kauft Scherl-Bücher - Hans Rudi Erdt.jpg\|270px\|thumb\|''Buy Scherl books!'', advertising poster by [[Hans Rudi Erdt]], 1915/16]]▼ {{Use dmy dates\|date=February 2018}} ~~'''August Scherl''', a [[Germany\|German]] [[newspaper]] [[magnate]], was born on 24 July 1849 in [[Düsseldorf]], and died on 18 April 1921 in [[Berlin]].~~ ▲[[~~Image~~File:Reichs-Bücherwoche - Kauft Scherl-Bücher - Hans Rudi Erdt.jpg\|270px\|thumb\|''Buy Scherl books!'', advertising poster by [[Hans Rudi Erdt]], 1915/16]] [[File:August Scherl, founder and proprietor of the Berliner Lokal-Anzeiger.jpg\|thumb\|August Scherl]] '''August Scherl''' (24 July 1849 – 18 April 1921) was a German [[newspaper]] [[magnate]]. == Career == August Hugo Friedrich Scherl founded a newspaper and publishing concern on 1 October 1883, which from 1900 carried the name [[August Scherl Verlag]]. He was editor of the ''Berlin Local Advertiser'' (''Berliner Lokal-Anzeiger'') since ~~3rd~~3 November 1883, and his publishing house started the weekly magazine ''[[Die Woche]]'' (The Week) in 1899. In 1904 he took over publication of the widely popular magazine ''[[Die Gartenlaube]]''. As a result, his publishing company had the largest circulation of any in Germany at the time. In 1909 he developed a monorail system for Germany in his book ''A New Rapid Transit System''. His expensive newspaper projects were not economically successful, so in 1913, Scherl informed Chancellor Bethmann-Hollweg that he was going to sell his company's shares. The company was eventually purchased by [[:de:Simon Alfred Franz Emil von Oppenheim\|Baron Simon Alfred Franz Emil von Oppenheim]] and the [[Cologne]] financier [[:de:Louis Hagen\|Louis Hagen]] of ''Deutscher Verlagsverein'' with financing of 8 million marks. On February 5, 1914, Scherl resigned from the management, selling his shares in the German Publishers Association. Scherl was also active with theater projects, with lottery systems and a [[Gyro Monorail]]. These costly projects were not commercially successful, so he sold his interests in the German Publishers Association ([[Deutscher Verlagsverein]]) and left it in 1914. His nation-wide newspaper empire was taken over by [[Alfred Hugenberg]] in 1916, and later by [[Max Amann]] ([[Franz-Eher-Verlag]]). His nationwide newspaper empire was taken over by [[Alfred Hugenberg]] in 1916, and later by [[Max Amann]] ([[Franz-Eher-Verlag]]). When young Scherl lived with his parents in Naunynstrasse, in later life he remained in the central district of Berlin and he is buried at the Luisenstadt cemetery. He had a villa constructed in Dahlem in secret, in order to surprise his wife. When she made a derogatory comment about the building, when driving past it, Scherl had the house demolished, without informing his wife. The secret of his success was his readiness to take risks, understanding of economics, foresight, innovation and unwillingness to take anything on trust.▼ The [[Generalanzeiger]]-Presse (General Advertiser Press) in Germany was founded by Scherl. == Publications by Scherl == * 1883: ''[[Berliner Lokal-Anzeiger]]'' * 1889: ''[[Berliner Abendzeitung]]'' * 1894: ''Neueste Berliner Handels- und Börsennachrichten'' * 1895: ''[[:de:Sport im Bild\|Sport im Bild]]'' (first German sport illustrated) * 1898: ''Berlin has no theater audience! Suggestions for eliminating the abuses in our theater system'' * 1899: ''[[Die Woche]]'' * 1899: ''Sport im Wort'' * 1900: ''[[:de:Der Tag (1900–1934)\|Der Tag]]'' * 1904: ''[[Die Gartenlaube]]'' * 1905: ''Praktischer Wegweiser'', later as ''Allgemeiner Wegweiser'' * 1909: ''A new rapid transit system - suggestions for improving passenger transport'' * 1922: [[:de:Berliner Illustrierte Nachtausgabe\|Berlin illustrated night edition]] * 1928: [[:de:Denken und Raten\|Thinking and Guessing]] * [[:de:Der Kinematograph\|Der Kinematograph]] * [[:de:Scherl’s Magazin\|Scherl’s Magazin]] ==Personal life== ▲~~When~~Scherl ~~young~~was ~~Scherl~~born in [[Düsseldorf]]. As a boy, he lived with his parents in Naunynstrasse, but in later life he remained in the central district of Berlin. ~~and~~He hedied in [[Berlin]] and is buried at the Luisenstadt cemetery. He had a villa constructed in Dahlem in secret, in order to surprise his wife. When she made a derogatory comment about the building, when driving past it, Scherl had the house demolished, without informing his wife. The secret of his success was his readiness to take risks, understanding of economics, foresight, innovation and unwillingness to take anything on trust. == External links == {{commons}} ==References== * {{NDB\|22\|698\|699\|Scherl, August\|Franz Menges}} {{Authority control~~\|VIAF=32792231\|PND=11875470X~~}}▼ ~~{{iw-ref\|de}}~~ ▲{{Authority control\|VIAF=32792231\|PND=11875470X}} ~~{{Persondata <!-- Metadata: see [[Wikipedia:Persondata]]. -->~~ ~~\| NAME = Scherl, August~~ ~~\| ALTERNATIVE NAMES =~~ ~~\| SHORT DESCRIPTION = German newspaper magnate~~ ~~\| DATE OF BIRTH = 1849~~ ~~\| PLACE OF BIRTH =~~ ~~\| DATE OF DEATH = 1921~~ ~~\| PLACE OF DEATH =~~ }} {{DEFAULTSORT:Scherl, August}} [[Category:1849 births]] [[Category:1921 deaths]] [[Category:~~Publishers~~19th-century German newspaper publishers (people)]] [[Category:20th-century German newspaper publishers (people)]] [[Category:Businesspeople from Düsseldorf]] [[Category:Businesspeople from Berlin]] [[Category:Berliner Lokal-Anzeiger]]