Well, one of the reasons I've stuck with Apple for all this years (and paid a premium for doing so) is it always felt I was getting what I paid for -- a solid, reliable, well-designed, product environment that respected its users. Saying I'm not required to have Pages, Numbers, Keynote etc. installed or to use them isn't helpful when I've been using all of them for years.
If Apple wants to introduce a freemium model, that's fine. I might even take them up on it. But hit me up when I update and I'm presented with the update summary and then get the sales pitch out of my way. Or present it in the context of the Apple web site. Or place ads on tech sites Apple users typically visit. I'm speculating here, but I believe the potential freemium market among Apple users consists of people who will search out and acquire the best solutions for themselves when they need them.
But leave my computer MY computer. I was a Kindle user back in 2010-12 and was nauseated by having ads incorporated into what I considered my personal library. Dropped using the product because of that.