Yepoda

The arrival of Yepoda comes amid a second wave of K-beauty in US, which this time is seeing broader category expansion beyond the skincare surge of the 2010s to include more makeup, haircare, scalp care and body care and even intimate care. Retailers, including SEPHORA and Ulta Beauty, are keen to strengthen and diversify their assortment as competition heats up and K-beauty giant CJ OLIVE YOUNG opened its first US store in May. Overall, US K-beauty sales reached $2.8 billion in early 2026, representing a roughly 48% year-over-year increase, according to NielsenIQ. That’s faster than the nearly 45% growth rate seen in the prior year. E-commerce, including TikTok Shop, have contributed handsomely this time around. Read more: https://bit.ly/3RGq875

Clean K-Beauty Innovation, IRL 🇰🇷✨ Last week, we opened The Yepoda Haus Seoul in Seongsu. Designed as an immersive walk-through of the K-Beauty routine, each room represents a different step. But more importantly, we want visitors to feel it. Each step is an invitation to slow down and experience what happens when science is effective, clean, and kind to your skin. 🫧 To celebrate the opening, we welcomed 60+ creators from South Korea, Italy, Spain, France, Germany, and the USA to experience the space and bring it to life through social-first content. ✨ Bringing The Yepoda Haus Seoul to life was a truly cross-functional effort. A huge thank you to everyone across the business who helped make this vision a reality. 💛 A special shout-out to Noa Jungbauer, Maxence Lerouge, our architects, and event partners. 📍 The Yepoda Haus Seoul, Seongsu #LifeAtYepoda #Yepoda #YepodaIRL

Yepoda has landed in Bologna Centrale. 🇮🇹✨ One month ago, we opened our pop-up at Bologna Centrale, inspired by the energy and accessibility of Korean convenience stores – and building on the success of our SEPHORiA Milan concept last year. Designed to make K‑Beauty simple, playful, and easy to discover, the space brings our community closer to Yepoda in a high-traffic, highly dynamic environment. In just a few weeks, we’ve seen over 1,500 people stop by and decide they couldn’t leave empty-handed, reinforcing why Bologna was the right place to bring this concept to life. A special thank you to 23bassi studio di architettura and MLMconsulting, who helped design and execute the space, and to Elisabetta Pigolotti from our Brand Team for the hard work on this project. 🫰 If you’re passing through Bologna Centrale, come by and experience Yepoda in person – we’ll be there until September. 🖤 #Yepoda #KBeauty #PopUp #RetailExperience #Bologna #BeautyIndustry

Celebrating one year at SEPHORA EU. ✨💄 Over a year ago, we joined SEPHORA across Europe – marking a major milestone in making Clean K‑Beauty Innovations even more accessible. Since then, our presence has grown to over 650 stores, alongside activations from SEPHORiA to local pop‑ups across key markets. 🇬🇧🇫🇷🇪🇸🇮🇹🇵🇹🇩🇪🇵🇱🇭🇷 A big thank you to our partners and community for all the love and support – and here’s to what’s next. #Yepoda #KBeauty #SephoraEU #CleanBeauty #SustainableBeauty #BeautyIndustry

Wondering how we landed on WWD’s list of the fastest-growing beauty brands on social? Here’s how ⬇️ 📍 Local strategies, powered by local teams. Beauty conversations differ across each market, so our content is shaped by teams who truly know our communities. 🫰 Having a clear mission across all social touchpoints – bringing the efficiency and innovation known from K-Beauty to consumers, all while being clean, vegan, and sustainable. 🤍 Taking our community along the journey. Through moments like creator trips and the opening of The Yepoda Haus Milano, we want our audience to feel part of Yepoda as it grows. Huge credit to our teams and creator community who bring this to life every day, and thank you again to WWD for the recognition. #KBeauty #BeautyIndustry #Yepoda

Thank you to WWD for naming us one of the top‑growing beauty brands on social media. 🤳 Earlier this week, WWD released a report analyzing 1,500 beauty brands by media impact – and we were ranked in the top 10, alongside Jennifer Aniston’s LolaVie and Beyoncé’s CÉCRED. Huge shout‑out to our social and marketing teams, and to every creator who chooses to tell the Yepoda story day after day. ✨🫰 Read the full article in the comments. #KBeauty #Yepoda #BeautyGrowth

"𝗕𝗿𝗮𝗻𝗱𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝗮𝘀 𝘁𝗵𝗲𝘆 𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗯𝗲𝗮𝘂𝘁𝘆 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲." We’re honored to be included on this year’s BeautyMatter FUTURE50 list. Being recognized alongside so many inspiring brands shaping what’s next in beauty is something we’re truly grateful for. It’s a meaningful moment for our team and a reflection of what we’re building at Yepoda: Clean K-Beauty Innovations. Thank you to BeautyMatter for the recognition, and to our team, partners, and community who continue to shape Yepoda every day. 🫰 More details in the comments! #BeautyMatter #FUTURE50 #LifeAtYepoda #Yepoda #CleanKBeauty

𝗙𝗿𝗼𝗺 𝗜𝗻𝘁𝗲𝗿𝗻 𝘁𝗼 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿: 𝗘𝘀𝘁𝗲𝗳𝗮𝗻í𝗮’𝘀 𝗬𝗲𝗽𝗼𝗱𝗮 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 🫰 Five years ago, Estefanía Bello Vargas joined Yepoda as an Influencer Marketing Intern. She came to learn, contribute, and grow, not knowing just how much this journey would shape her career. After delivering results, she got the chance to build and lead her own team. That’s when she discovered how much she enjoys guiding others and helping them succeed. Later, she expanded her role, supporting multiple markets alongside our Marketing Director. Today, as Head of her team, she focuses on scaling markets while empowering her team to grow into leaders themselves. 💡 Her advice: “𝗚𝗿𝗼𝘄𝘁𝗵 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝘁𝗲𝗽 𝘂𝗽 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂 𝗹𝗲𝗮𝗱.” Estefanía’s story shows that growth at Yepoda isn’t about titles – it’s about ownership, learning, and lifting others along the way. We are hiring! See the comments 💕 #GrowthAtYepoda #LeadershipJourney #Empowerment #Teamwork #CareerGrowth

Yepoda in Vogue. Twice in one week! This week, Vogue featured Yepoda in two separate skincare round-ups: ✨ 9 Korean Skincare Brands to Know, highlighting our mission and calling out a couple of best-sellers like The Depuff Eyespresso and The Bubble Double (Vogue) ✨ 11 of the Best Korean Skincare Products for Mature Skin, naming The Glow Hero as a Vogue-approved staple for all skin types (British Vogue) We’re incredibly proud to see our products recognized for what they’re built on: clean formulas, made in South Korea, designed to work with your skin. Thank you Marie Courtois and Georgia Day for writing about us. 🫰 Links to both articles in the comments!

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝘀𝗽𝗮𝗰𝗲 𝘄𝗲’𝗿𝗲 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝗰𝗮𝗹𝗹 𝗬𝗲𝗽𝗼𝗱𝗮. 🫰 This is our Berlin office, located in Prenzlauer Berg, designed to feel bright, comfortable, and full of the Yepoda energy we bring to our work every day. We have two kitchens, a big dining area (where the team eats lunch together!), and plenty of collaborative areas for planning, brainstorming, and creating! There are also creative corners and K-Beauty spaces for testing and filming, all inspired by our roots in South Korea, where every Yepoda product is made. 🫧💻🧠🇰🇷 Today, Yepoda is a team of 110+ employees, representing 33+ nationalities and operating across Europe, the UK and the USA. 🌎 Want to join us? Open roles are in the comments! #LifeAtYepoda