In a price war, brands usually cut zeros. For IKEA Belgium, Ogilvy Social.Lab Belgium added them. The new "Price Per Moment" campaign reframes the cost and proves true value isn't measured in euros, but in the memories made.
Ogilvy
Reklamní služby
New York, NY 1 879 062 sledující uživatelů
O nás
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. We build on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. We are proud to currently rank as the #1 global agency network for creative excellence and effectiveness by WARC, signifying our ability to deliver creative solutions that drive unreasonable impact for clients and communities.
- Web
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http://www.ogilvy.com
Externí odkaz pro organizaci Ogilvy
- Obor
- Reklamní služby
- Velikost společnosti
- 10 000 a více zaměstnanců
- Ústředí
- New York, NY
- Typ
- Veřejná společnost
- Speciality
- Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation a Partnerships
Lokality
Zaměstnanci společnosti Ogilvy
Aktualizace
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We are thrilled to announce that Amy Van Ert has been appointed Group Executive Creative Director at The Lacek Group. After 20 years of shaping iconic brand stories, Amy will champion the next evolution of loyalty, where data meets impeccable storytelling. Join us in congratulating Amy! Full details: https://okt.to/LUtAiX
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Today we celebrate a true Giant of our industry. 🥂 For 17 years, John Jarvis has been a creative force multiplier at The Lacek Group, elevating the standard for loyalty and CRM across the entire agency. Thank you for your visionary leadership, your mentorship, and the incredible legacy you leave behind. Wishing you a very happy and well-deserved retirement from all of us across #TeamOgilvy!
After 17 remarkable years, Chief Creative Officer John Jarvis is retiring on August 3, and it’s hard to overstate what he’s meant to this agency. Since joining The Lacek Group in 2009, John has been instrumental in helping us double in size and attract a wide range of global clients looking to elevate their loyalty programs. Drawing on decades in the industry, his creative leadership shaped not just our work, but also our culture. His influence reaches well beyond Lacek—from chairing the Super Bowl LII Marketing Committee to teaching the next generation of advertising talent in the Twin Cities. John, on behalf of everyone at Lacek: Thank you. Your vision, mentorship, and dedication leave an indelible mark on this agency and on all of us who’ve had the privilege of working alongside you. We wish you a happy retirement filled with well-deserved relaxation, new adventures, and plenty of time to finally perfect your backhand. According to John, "Only retirement could tear me away from my brilliant colleagues doing best-in-class work in loyalty, CRM, and data-driven strategy and communications." Cheers (with a Diet Coke) to you, John!
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Uživatel Ogilvy to přesdílel
The biggest sports marketing opportunities are happening off the field. As Vickie Segar, Global Chief Sports & Entertainment Officer at Ogilvy, told ADWEEK this week: "The World Cup is going to change the way everyone activates. This is a huge opportunity for brands: thinking through the experience of sport not just within the field." The brands that got it right understood that success at global scale still lives locally. It's a philosophy we're proud to help bring to life with some of the world's leading brands. At WPP, that means: » Open Intelligence – data that discovers growth, not just audiences » Local intimacy at scale – global intelligence turned into locally differentiated advantage » Integration as the multiplier – creative, media and commerce working as one connected system 📖 Read the full Adweek piece: https://lnkd.in/e-EjSxeN
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The exact cost of being young in 2026? Sleep. 🥱 Gen Z is trading recovery time to keep up with optimization culture. For brands, the lesson is clear: Gen Z isn't looking for more inspiration to "grind." They are looking for a shorter path back to being functional. Download the full report from Ogilvy Consulting's Reid Litman, with original research powered by Ideally. https://okt.to/fg3htm
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Are $15 drinks keeping Gen Z at home? 💸 Fortune explores the brutal math reshaping youth culture. Ogilvy Consulting’s Reid Litman unpacks our Gen Z Pulse report, explaining why this generation's social retreat is actually a catalyst for a new era of connection. 👀👉 https://okt.to/726oL8
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Your Friday #Ogilvyism
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#TBT – How to launch new products.
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We’re thrilled to share that Vickie Segar, Global Chief Sports & Entertainment Officer at Ogilvy and Co-Founder at Article 41 has been named to the 2026 Clio Sports Jury for Partnerships & Sponsorships! From building culture-shifting creator strategies to leading how world-class brands connect with fandom across global sports stages, Vickie knows what it takes to forge partnerships that redefine fandom and drive impact. Congratulations to Vickie and the entire slate of 2026 jurors setting the standard for creativity in sports! 👏 The Clios
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Gen Z has lost trust in legacy institutions and is rejecting pre-packaged life blueprints — but that's not isolation. Only 4% say they don't need support right now. They aren't refusing guidance. They're protecting their agency. The inaugural Annual Pulse report — led by Ogilvy Consulting's Reid Litman, research by Ideally, 2,100 Gen Z respondents across the US, UK, and Australia — maps the structural tensions shaping youth culture in 2026. Find the brand opportunities within. 👇 Download the full report. https://okt.to/HkxqCl #GenZ #MarketingStrategy #BrandStrategy