FlowCandy

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a couple of e-commerce sites. We sell dietary supplements.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with FlowCandy?

We needed help with our email marketing and setting up the flows and promotions for both of our sites. We were using Klaviyo, which is a bit complicated, so we needed a professional to handle it.

SOLUTION

What was the scope of their involvement?

In the beginning, FlowCandy did an assessment of our needs in terms of using Klaviyo and created the different flows and promotions. We made a scope agreement, and I gave them some graphical elements to base their work on, but we mostly talked through the project.

Every month, we go through different graphic designs and set up a plan of action that incorporates the designs with the text and tone that we decide on. They create different elaborated flows and periodic promotions for both sites.

What is the team composition?

Aside from the owner, there are three people involved in the project. I mainly work with Milica (Director of Client Success). She’s in charge of the copywriting and designing of the different flows, and also acts as a project manager.

How did you come to work with FlowCandy?

I believe I found them in Upwork, but it’s been a while so I’m not sure. We had an initial meeting where I found out they were both economical and had mastery in Klaviyo. I really needed an overhaul of my email marketing because my inexperienced efforts weren’t sufficient, so I decided to hire them.

How much have you invested in them?

We’ve spent close to $10,000.

What is the status of this engagement?

We started working with them in June 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

FlowCandy has increased our revenue by around 500%, especially on promotion sales. We are getting an estimated revenue of $5,000 on each individual promotion, which is a massive ROI.

How did FlowCandy perform from a project management standpoint?

FlowCandy’s project management is excellent. They’re quick, efficient, and communicative.

I’m usually very busy, so when they come to me for approval and I’m not being responsive, they do a polite follow-up — they work very efficiently.

When the ball is in my court, they don’t take the opportunity to waste time — they’re always on top of things. Communication has been excellent as well. If I have notes for them about things to change, they promptly change them.

We communicate via email, as it has been the most effective way for us to communicate. The project is managed directly in Klaviyo, which is where their work is done.

What did you find most impressive about them?

FlowCandy has really efficient workers, and they have a really good sense of capturing a product or brand tone. They also have a really good aesthetic sense and skills to implement good graphical designs. I’ve had some experiences with other agencies where that isn't the case, so it really makes a big difference. The team’s professionalism has been really great.

Are there any areas they could improve?

It would be nice to have an occasional scheduled time where we review the performance to make sure there are not areas of improvement left behind. That's not really in the scope of what we currently do, but I'm sure that if I requested that, they could accommodate me.

Any advice for potential customers?

Go for it and don't be afraid to give them directions on what you want. Then, get feedback based on the work product that you receive. Also, you should go with FlowCandy's advice about the best practices because they're really up to speed in that area.

BACKGROUND

Please describe your company and your position there.

Born in the Heart of a Baby Unicorn, Kaloud is Hookah, Evolved! We use state-of-the-art technology & material coupled with jaw-dropping aesthetics to build on the ritual of the hookah. We’re aiming to change the world to the better, one puff at a time! I'm handling the marketing and expansion of our e-commerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire FlowCandy?

With the importance of email marketing we needed experts to come in and set-up Klaviyo for subscriber growth, segmentation, flow implementation, campaigns, and optimizing all of the above.

What were your goals for this project?

Growth of email marketing revenue Proper list segmentation Increased open rates & click rates Growth of email list Implementation of flows

SOLUTION

How did you select FlowCandy?

We went through 5 potential companies that we wanted to work with. We finally landed on FlowCandy because of the qualification & friendliness of the team, their competitive price point & the confidence they gave us that they can be a partner that will assist us in taking our business to the next level.

Describe the scope of their work in detail.

After starting up with FlowCandy, they went in and did a complete audit Kalviyo and came up with the game-plan best suited for our business. This included revisiting high-return flows & adjusting them, as well as implementing new flows that had the potential of generating revenue. At the same time, they took the time & effort to seamlessly implement the brand voice and developed the overall style for our outgoing emails in line with our brand identity.

What was the team composition?

Account Manager, responsible for strategy & prioritization 2-3 Copywriters that worked on the email copy Developer to ensure all logic and integration is done correctly Graphic Designer to implement all in-email banners & artwork

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our email flow Revenue grew from 3% of our total business to a whopping 18% of our total business within less than 3 months. FlowCandy surpassed their already optimistic monthly goal by 30% Our email list has grown by 35% month over month Our open rates & click rates have dramatically improved as well.

How effective was the workflow between your team and theirs?

All communication is extremely speedy. They react to changes very well and are more than ready to take on constructive criticism. They've supported us on multiple matters including the integration of our reviews app. Reporting is done on a monthly basis, but communication is daily. Definitely exceeded expectations.

What did you find most impressive about this company?

They know what they're talking about. As soon as they joined they identified both our weaknesses & strengths and worked on strengthening our weaknesses & amplifying our strengths. They accommodate all needs and are extremely fast in wrapping up tasks and moving on to the next goal.

Are there any areas for improvement?

So far, we haven't faced any issues at all with FlowCandy.