Collective42

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing for a clothing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Collective42?

We needed help with digital marketing, creative, and web design.

SOLUTION

What was the scope of their involvement?

Collective42 has helped us redo our entire website. The team designs all of our email and social media using Figma. We hand off the copy, assets, and general ideas, and Collective42 does the layouts and designs. They're responsible for the creative process. We're currently working on redoing the entire copy on our website. The team is working on putting that all on a development site so we can review everything and approve it from there.

Collective42 also provides us with email marketing and social media marketing services. The team manages our ads on Meta and Google. We're working on rolling out X. They've also helped us set up Shop Pay and get on Meta.

What is the team composition?

We work directly with Collective42's co-founders, Steven and Ricardo, and three more teammates. We maintain contact with them, although Collective42 has more internal staff on our account. 

How did you come to work with Collective42?

Our previous consultant referred us to Collective42.

How much have you invested with them?

We've spent between $50,000 and $199,000 yearly.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our ROAS has gone up. Collective42 has done a great job of tracking our performance. The team has given great advice on increasing our Google and Meta ads budget. We're up about 20% to 30% year-over-year in revenue, site traffic, and conversion. Collective42 has helped us manage our budget efficiently and in a controlled manner, which has been beneficial.

We've been in a good rhythm with them. We're handing stuff off, and it's coming back pretty much exactly how we expected it to come back. Collective42 has done an outstanding job with that, especially in the email ads. We've seen a tremendous increase in response.

During our first year, we did a lot of cleanup work, and Collective42 has redone our site. This second year, we've been able to focus on ad spend, website traffic, revenue, and more conversions via different platforms.

Having Collective42 do this work for us. We get together as a brand, share ideas and inspiration, and write them down. However, we need someone to carry out those ideas and inspiration: that's what Collective42 is doing for us. The team has a great attitude; whatever we're trying to portray, they'll write for us.

We're always bouncing ideas off of them as well. Collective42 is open about it, which is excellent, and our partnership isn't finite. We respect them and what they bring to the table. Collective42 has been patient and has gone through a learning process with us to understand our industry and clientele.

How did Collective42 perform from a project management standpoint?

Collective42 meets deadlines and stays on budget. They work with us and are very open about the budget. The team has accommodated us when we've gone a little outside the scope of work.

We use Figma for reviews and approvals of the email designs and Basecamp for communication. We have a Google Meet every Thursday. They're great about it if we ever feel like we need to hop on a call. We also text them all the time, and the team is open about this approach to communication.

What did you find most impressive about them?

Collective42 has been super patient and understanding. They're open to ideas. Collective42 is outstanding at bouncing ideas off of to see if they align with the industry. Ricardo and other teammates have excelled in addressing some communication issues we've experienced.

Are there any areas they could improve?

We had some growing pains in the beginning. We were trying to relay a message, and what we were getting back wasn't exactly what we wanted. That wasn't all on them. We had a consultant who was relaying the information. Things got lost in communication, and things had changed by the time it got back to us.

We've since taken over and are the point of contact. Collective42 has put a teammate in a lead role for our creative processes. We've had a couple of calls with him and told him the look and feel we were going for. We've grown from that.

Do you have any advice for potential customers?

Communicate with Collective42. Be open and honest. The team has a great outlook and perspective on things. They're super accommodating. If you're not getting what you want, express it. Sometimes Collective42 misunderstands you and what you want. Have a strong point of contact with Collective42. Honest and open communication always goes a long way.