Alexandra Samuel, Ph.D.

Alexandra Samuel, Ph.D. Alexandra Samuel, Ph.D. is an influencer

AI & Workplace Speaker (Lavin Agency) | Wall Street Journal & Harvard Business Review Contributor | Host, Me + Viv (meandviv.ca) | Author, Remote, Inc. & Work Smarter with Social Media | Founder, Social Signal

Greater Vancouver Metropolitan Area
8K followers 500+ connections

About

For 20 years I’ve explored how technology reshapes the way we work — and today that means harnessing AI to build stronger, more deeply human organizations. My keynotes build on the ideas and tactics I share in The Wall Street Journal and Harvard Business Review; as a speaker represented by the Lavin Agency, I translate these insights into engaging talks that help leaders and teams succeed in an AI-driven workplace. I’m also the co-author of Remote, Inc. and the author of Work Smarter with Social Media, books that show how to thrive in the evolving world of work.

As a Harvard-trained social scientist, I began by researching the Internet’s emerging impact on social capital for Robert Putnam’s Bowling Alone, while working on my own PhD. Twenty years later, I’m still just as fascinated by how technology can connect people instead of pulling us apart. Across all my work, I focus on turning complex technological change into actionable strategies — and on transforming overload and overwhelm into excitement about the workplace we can build together.

Here are a few of the core ideas audiences take from my talks—and the stories that illustrate them:

AI can build our human skills and understanding.
The Wall Street Journal — “I Wanted a ‘Team of Rivals’ to Give Me Advice. So I Turned to AI.”
https://alexlov.es/rivals

AI can extend your professional horizons — once you know how to harness its power.

The Wall Street Journal — “I Built an AI Career Coach. I’ve Never Had a Better Coach.”
https://alexlov.es/vivnews

You can leap ahead with AI, without overwhelm.

Harvard Business Review — “How to Build an AI Assistant for Any Challenge”
https://alexlov.es/hbrassist

Anyone can benefit from building their own AI helper.

HBR IdeaCast — “How to Build an AI Assistant for Any Challenge”
https://alexlov.es/aihbrpod

AI can put you on a fast path to creativity.

The Wall Street Journal — “The Joys of Talking to ChatGPT” & “How to Walk and Work with ChatGPT”
https://alexlov.es/walkgpt

AI works best when you treat it like a collaborator, not just a tool.

The Wall Street Journal — “A Guide to Collaborating With ChatGPT for Work”
https://alexlov.es/collabgpt

👉 Be first to get my newest stories: Sign up for my Thrive at Work newsletter: alexandrasamuel.com/newsletter

👉 See all my WSJ stories at https://alexlov.es/wsj and all my HBR stories at https://alexlov.es/hbr.

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Activity

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Experience

  • TVO Graphic

    Host of Me + Viv

    TVO

    - Present 11 months

    Produced by Antica Productions for TVO Podcasts.

    When technology journalist Alexandra Samuel found herself at a crossroads in life and work, she turned to—what else?—technology for answers. What started as a simple exercise in building an AI coach became something much more: a profound personal exploration that changed Alex’s understanding of AI, work, and life itself.

    Me+Viv tells that story through the surprisingly human relationship between Alex and her custom AI assistant…

    Produced by Antica Productions for TVO Podcasts.

    When technology journalist Alexandra Samuel found herself at a crossroads in life and work, she turned to—what else?—technology for answers. What started as a simple exercise in building an AI coach became something much more: a profound personal exploration that changed Alex’s understanding of AI, work, and life itself.

    Me+Viv tells that story through the surprisingly human relationship between Alex and her custom AI assistant, Viv—equal parts coach, collaborator, and imaginary friend. From expert interviews to ebullient showtunes, Me + Viv provides a new understanding of what it means to be human in the age of AI.

  • The Wall Street Journal Graphic

    Contributor

    The Wall Street Journal

    - Present 14 years 7 months

    I write about the digital workplace for the Wall Street Journal, focusing on the strategies managers and professionals can use to make the most of remote and hybrid work. My features regularly land on the cover of the paper's sections on Small Business, Leadership or other special reports, and drive extensive social media mentions and discussion. I'm also a member of the Journal's Experts panel, to which I contribute occasional blog posts. See http://alexlov.es/wsj for a list of my Journal…

    I write about the digital workplace for the Wall Street Journal, focusing on the strategies managers and professionals can use to make the most of remote and hybrid work. My features regularly land on the cover of the paper's sections on Small Business, Leadership or other special reports, and drive extensive social media mentions and discussion. I'm also a member of the Journal's Experts panel, to which I contribute occasional blog posts. See http://alexlov.es/wsj for a list of my Journal stories.

  • Harvard Business Review Graphic

    Contributor

    Harvard Business Review

    - Present 17 years 6 months

    I regularly contribute articles to HBR's digital and print editions, covering topics like the sharing economy, digital marketing and online productivity. My stories include many of HBR's most-tweeted posts and several that have generated international media attention.

  • The Lavin Agency Graphic

    Keynote speaker

    The Lavin Agency

    - Present 15 years 4 months

    New York, United States

    When we use AI in ways that cultivate our capacity for connection, it helps us work better together—as well as unleash new levels of creativity in our solo work. My keynotes and workshops help audiences get past AI overwhelm, and catch my contagious enthusiasm...without blowing past the very real challenges that arise when we work side-by-side with AI. For details see https://alexlov.es/lavin

  • Social Signal Graphic

    Principal

    Social Signal

    - Present 21 years 1 month

    For more than fifteen years, Social Signal has made a difference to organizations, communities and the social web. Founded in 2005, we built the first generation of social websites and social media presences for clients like Vancity, TechSoup and MEC.

    Today, we support people and organizations so they can succeed in the digital world we helped to create. Our work sits at the intersection of AI, data science and communications: We develop the data-driven insights that help your…

    For more than fifteen years, Social Signal has made a difference to organizations, communities and the social web. Founded in 2005, we built the first generation of social websites and social media presences for clients like Vancity, TechSoup and MEC.

    Today, we support people and organizations so they can succeed in the digital world we helped to create. Our work sits at the intersection of AI, data science and communications: We develop the data-driven insights that help your organization work more effectively—and then tell the story of that success.

  • JSTOR Graphic

    Columnist, Unfolding AI & The Digital Voyage, JSTOR Daily

    JSTOR

    - 7 years 6 months

    I write a column on the key psychological, social, and practical challenges of migrating to an AI-enabled online world, drawing on the scholarship in the JSTOR archives. For links to all my JSTOR columns, visit http://alexlov.es/jstor

  • HarperCollins Publishers Graphic

    Author of Remote, Inc.:How to Thrive at Work...Wherever You Are (with Robert C. Pozen)

    HarperCollins Publishers

    - 1 month

    New York, New York, United States

    Remote, Inc. gives you the strategies and tools you need to make remote work a valuable part of your working life. Find out how the most successful remote workers thrive by protecting work-life balance, reducing information overload, making time for focused work, keeping meetings focused and effective, and learning to think like a "business of one".

  • CBC Graphic

    Digital Life columnist, BC Today

    CBC

    - 1 year 6 months

    Vancouver, Canada Area

    As a recurring columnist on the CBC’s province-wide phone-in show, we discussed topics like over-sharing on social media, how to unplug on vacation and which apps to download next.

  • Vision Critical Graphic

    Vice President, Social Media

    Vision Critical

    - 2 years 5 months

    Vancouver, Canada Area

    I worked with Vision Critical's marketing and product teams to drive our social media marketing strategy and to find new ways of extracting customer insights from the combination of community panels and social media monitoring.

  • Emily Carr Institute Graphic

    Director, Social + Interactive Media Centre

    Emily Carr Institute

    - 3 years

    The Social + Interactive Media Centre is an applied research centre in the field of digital art and design. My work at the Centre helped BC tech companies like Paperny Films, Mozilla and Affinity Bridge leverage the creative thinking, technical and design talents of Emily Carr faculty and students, partly through my own research efforts in the areas of digital creativity, social media and technology adoption.

  • Independent consultant

    Alexandra Samuel

    - 3 years 4 months

    While completing my Ph.D. I also worked as an independent consultant, writer and researcher specializing in e-democracy and online engagement. I help governments, non-profits and companies use the Internet and other digital technologies as a way of mobilizing stakeholders, members, employees or the general public; as a tool for internal and inter-organizational collaboration; and as a way of engaging these groups in community decision-making.

  • University of British Columbia Graphic

    Session Lecturer (Dept. of Political Science)

    University of British Columbia

    - 4 months

    Created and taught "The Internet and Politics" (3rd year course)

  • Research Director

    Digital 4Sight

    - 3 years

    Research Director for Governance in the Digital Economy, an international research program I co-created with Don Tapscott

  • Government of Ontario Graphic

    Special Assistant

    Government of Ontario

    - 3 years

    Special Assistant to Premier Bob Rae

Education

Skills

Publications

  • Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn and Your Email

    Harvard Business Review Press

    What if you could use online tools the way I do: to beat digital overload and focus on the work that matters most? Now you can learn to use social media like a pro. Work Smarter with Social Media: A Guide to Managing Evernote, Twitter, LinkedIn and Your Email is a new book from the Harvard Business Review Press that shares my approach to using social media on the job.

    See publication
  • How Pinterest Puts People in Stores

    Harvard Business Review

    This article and infographic shows the results of our research on how Pinterest drives sales.

    Other authors
    • David Sevitt
    See publication
  • Work Smarter with LinkedIn

    Harvard Business Review Press

    If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very real human connections that make you effective on the job—and help you get ahead. This short, practical book shows you how.

    See publication
  • Work Smarter with Twitter and HootSuite

    Harvard Business Review Press

    You’re on Twitter but can’t keep up with the onslaught of incoming messages. You’re also not sure how to extract value from this social media phenomenon—especially as a professional tool. This book helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want.

    See publication
  • Work Smarter with Evernote

    Harvard Business Review Press

    Whether you’ve always wanted to try Evernote or have only dabbled with it in the past, you can take your professional life to the next level by making this tool one of your go-to systems for staying organized. Evernote can help you become more focused and effective on the job—and get ahead in your career. This short, practical book shows you how.

    See publication
  • On making your Mac your own

    Macworld

    How the popularity of iOS has turned Mac users from technology makers to technology takers.

    See publication
  • Better Leadership Through Social Media

    Wall Street Journal

    Social media doesn't have to be yet another responsibility on an executive's already-crowded plate. These 6 strategies can turn social media into an asset that helps you cope more effectively with the rest of your responsibilities.

    See publication
  • Plug In Better: A Manifesto

    The Atlantic

    The trick isn't to unplug from our devices -- it's to unplug from the distractions, information overload, and trash that make us unhappy.

    See publication
  • Tech blog

    Oprah.com

    How can the Internet help you live your best life? My blog posts for Oprah.com provided a wealth of ideas, examples and inspiration.

    See publication
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Projects

  • What Social Media Analytics Can't Tell You About Your Customers

    -

    We all know that some social media users are more active than others. This report gathered insights from thousands of consumers to show exactly how lurkers are different from social media enthusiasts -- and what that means for how companies serve, market to and enage their customers.

    Other creators
    See project

Languages

  • French

    -

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