We’ve always believed that video without a measurement strategy is an expensive way to fill a feed. And that trust isn’t a brand metric, it’s a business outcome that you can plan for and track. LinkedIn’s 2025 B2B Benchmark Report, based on... Read More

TLDR A video marketing funnel aligns video content with how people make decisions. Different stages of the funnel require different types of video. One video cannot do everything. Awareness videos spark interest and introduce the problem. Consideration videos educate,... Read More

Looking for guidance on how to choose a video production company? This article explains ten essential factors, backed by our decade of experience in the video production world, so you can partner with a team that delivers results as well as visuals. TL;DR Choosing the... Read More

Some products and services are easy to explain: a new coffee brand, a piece of software with one clear function, a charity campaign with a single goal. But others? Not so much. Think about industries like fintech, healthcare, or programmatic advertising. They’re... Read More

Large Language Models (LLMs) like ChatGPT, Claude, and Gemini are changing how people discover information online. They tend to “read” videos as opposed to “watching” them (through transcripts, metadata, and the authority of the pages your videos live on). That means... Read More

A few years ago, the idea of generating video from text sounded like sci-fi. Today, it’s… sort of real. AI systems can now create short clips from scratch, based on nothing more than a sentence like “a panda dancing in the snow.” And while the results are often... Read More

Every year, Pride Month reminds us to celebrate, support and stand with the LGBTQ+ community. But beyond rainbow logos and corporate campaigns, there are people doing real, creative and community-focused work that deserves our attention year-round. We’ve pulled... Read More

TLDR:  eLearning videos can take various forms—from animated lessons and live-action demos to internal communications—and are designed to make complex topics accessible. Videos harness visuals, sound, and narrative to create immersive, memorable learning experiences.... Read More