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Here we write and read about data and trends on Digital Asset Management and Product Information Management.
How to replace an outdated DAM while protecting company data: 5 checks on data residency, access, traceability, migration and vendor guarantees.
DAMs promise brand consistency in their features. However, almost no company actually applies its brand guidelines across all channels, teams and markets.
THRON tells the inside story of the story published in Il Sole 24 Ore: Palazzo Negrelli, the software factory method, and the department-by-department care.
Search by metadata, natural language, or visual similarity: what a DAM must have in 2027 to help you find any asset in seconds, with examples and checklists.
How a single source of truth for product data management works and why isolated PIM and DAM solutions aren’t enough to ensure it.
The content is there, but it’s hard to find. What companies lack isn’t the ability to produce more: it’s knowing what they already have and how to use it.
THRON and SANTONI at the Netcomm Forum 2026: the report on the workshop covering AMBRA AI and Agentic SaaS, and the results of a year of tangible transformation.
Discover what digital assets are, the value they bring to companies, brands, and products, and how to manage them while saving time and resources.
What Google’s Universal Commerce Protocol is, what changes for those selling online, and why consistent product data matters.
What is a PIM for eCommerce, what problems it solves and how to choose it: consistent product data, updated feeds and faster time-to-market