Uncover the pivotal holiday shopping trends of 2025, where Cyber Week in the United States achieved an unprecedented amount of sales. This remarkable surge highlights a significant shift in consumer behavior, particularly in the footwear, beauty, and consumer goods sectors. As we explore the data that defines this year's holiday shopping landscape, you'll gain valuable insights into how these trends are shaping the retail environment and influencing purchasing decisions.
Rakuten Advertising advertisers and publishers can officially stop running manual reports, and start getting quick answers with Prompt, now available in our dedicated Insights and Analytics Portal.
The 2025 tariff landscape presents both challenges and opportunities for e-commerce. A data-driven, strategic approach is essential for navigating this complex environment. By understanding the impact of tariffs on different sectors and timing marketing efforts effectively, retailers can position themselves for success in the holiday season and beyond.
Rakuten International's Optimism event, held in sunny Carlsbad, California, marked a triumphant return with nearly 1,000 global attendees. This year's theme, "Fueling Meaningful Connections," was brought to life through a series of engaging panels, keynote speeches, and networking opportunities. The event celebrated the best in affiliate marketing, offering insights and innovations from industry leaders and fostering powerful partnerships across the globe.
Diversify your affiliate program with our Q3 Affiliate Publishers Spotlight! Discover the most notable and newest affiliate publishers on the Rakuten Advertising network and watch your performance soar.
DealMaker Canada 2025 was a standout among Canadian affiliate events, bringing together top advertisers, publishers, and agencies for two days of networking, learning, and dealmaking. Read our full recap of this leading affiliate event in Toronto!
Americans are booking boldly and demanding obvious value. Our latest survey reveals who really sways decisions (think Google Reviews and creators), when they convert (often inside a month), and where they buy—plus the partner plays that turn intent into revenue.
Diversify your affiliate program and watch your performance soar! Our Q2 Partner Spotlight highlights the innovative up-and-coming publishers on the Rakuten Advertising network.
Our Rakuten Optimism Golden Link Awards were held in Carlsbad, California, on May 28th, 2025. Hosted by comedian Adam Mamawala, the event brought together some of the best and brightest in the performance and digital marketing industries. We celebrated their outstanding achievements, their collaboration, creativity, and innovative partnerships that have set new standards in our industry!
Think influencers are just for trendy brands and Gen Z? Think again—creators are the ultimate secret weapon for launching new products, sparking discovery, and driving sales across all ages and categories.
