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Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China
From the award-winning author of Death: An Exploration comes a groundbreaking book on the Chinese wine industry.
2019 National Indie Excellence Awards Finalist
The perfect book to read with a glass of wine in hand. Inside The Chinese Wine Industry takes you on a thrilling adventure through the past, present, and future of wine in China.
The wine business is one of the world’s most compelling industries and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long established countries such as Australia.
Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it also journeys back to the past to see where it all began.
Highlights of What You Will Learn
2019 National Indie Excellence Awards Finalist
The perfect book to read with a glass of wine in hand. Inside The Chinese Wine Industry takes you on a thrilling adventure through the past, present, and future of wine in China.
The wine business is one of the world’s most compelling industries and China is considered the rising star. A hidden secret, the Chinese wine production continues to grow at an amazing pace. It is poised to soon enter the top five producing nations, supplanting long established countries such as Australia.
Wine has had a meteoric rise in China over the past two decades. The nation is projected to become the second most valuable market for wine in the world by 2020. One recent study concluded that 96% of young Chinese adults consider wine their alcoholic drink of choice. Not only does Inside the Chinese Wine Industry explore current expansion and business models, it also journeys back to the past to see where it all began.
Highlights of What You Will Learn
How a tourist can enjoy unique wine experiences in China
Why is mass wine production and consumption a modern phenomenon
Specifics pertaining to the economic dimensions of the wine industry in China
What the future hold for the Chinese wine industry
How good Chinese wine is and how good can it be
What changed to make China wine-crazy?
- GenresWineNonfictionHistory
172 pages, Paperback
Published November 7, 2018
About the author
Loren Mayshark
3 books47 followersLoren Mayshark was fortunate to have parents who offered him opportunities to see the world and introduce him to many exciting places which instilled in him a passion for travel. As his wanderlust grew, he journeyed to more than thirty US states and at least as many foreign countries while visiting four continents.
After college, he supported his itinerant lifestyle by working dozens of jobs including: golf caddy, travel writer, construction worker, fireworks salesman, substitute teacher, and vineyard laborer. Predominantly his jobs have been in the restaurant industry. He cut his teeth as a server, Maître D, and bartender at San Francisco’s historic Fisherman’s Grotto #9, the original restaurant on the Fisherman’s Warf. While working with a colorful crew of primarily Mexican and Chinese co-workers, he gained a passion for Spanish and spent several months wandering through South America.
While living in New York City he attended both the famed Gotham Writers’ Workshop and the prestigious New York Writers Workshop where he was inspired to assiduously learn the craft of writing. He is a regular contributor to Can the Man, an alternative media resource focused on social justice, and the Jovial Journey (thejovialjourney.com), a website dedicated to food, drink, and travel. He has written for The Permaculture Research Institute and Uisio among other prominent outlets. He received a B.A. in World History from Manhattanville College in 2004 while minoring in World Religions. He attended the graduate history program at Hunter College in Manhattan.
Loren is the winner of the 5th Annual Beverly Hills Book Awards for Death: An Exploration - Learning to Embrace Life's Most Feared Mystery.
Loren Mayshark’s first book Death: An Exploration won the 2016 Beverly Hills Book Award in the category of Death and Dying and was selected as the honorable mention recipient for book of the year in the 2016 Foreword INDIES Awards in the category of Grief/Grieving (Adult Nonfiction).
You can keep up with him on Twitter at: www.twitter.com/LorenMayshark
You can read more at: www.lorenmayshark.com
After college, he supported his itinerant lifestyle by working dozens of jobs including: golf caddy, travel writer, construction worker, fireworks salesman, substitute teacher, and vineyard laborer. Predominantly his jobs have been in the restaurant industry. He cut his teeth as a server, Maître D, and bartender at San Francisco’s historic Fisherman’s Grotto #9, the original restaurant on the Fisherman’s Warf. While working with a colorful crew of primarily Mexican and Chinese co-workers, he gained a passion for Spanish and spent several months wandering through South America.
While living in New York City he attended both the famed Gotham Writers’ Workshop and the prestigious New York Writers Workshop where he was inspired to assiduously learn the craft of writing. He is a regular contributor to Can the Man, an alternative media resource focused on social justice, and the Jovial Journey (thejovialjourney.com), a website dedicated to food, drink, and travel. He has written for The Permaculture Research Institute and Uisio among other prominent outlets. He received a B.A. in World History from Manhattanville College in 2004 while minoring in World Religions. He attended the graduate history program at Hunter College in Manhattan.
Loren is the winner of the 5th Annual Beverly Hills Book Awards for Death: An Exploration - Learning to Embrace Life's Most Feared Mystery.
Loren Mayshark’s first book Death: An Exploration won the 2016 Beverly Hills Book Award in the category of Death and Dying and was selected as the honorable mention recipient for book of the year in the 2016 Foreword INDIES Awards in the category of Grief/Grieving (Adult Nonfiction).
You can keep up with him on Twitter at: www.twitter.com/LorenMayshark
You can read more at: www.lorenmayshark.com
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Displaying 1 - 10 of 10 reviews
November 14, 2018
I won this book in a goodreads drawing.
Interesting book about the Chinese wine industry, from its beginnings in antiquity to predictions of the future, where it becomes the second leading wine market in 2020. Some good information here. To me, the most interesting part was the rather large section on counterfeit wines. Like so much else manufactured in that country, counterfeits are a nuisance, and even a danger.
Very interesting. Must reading for oenophiles.
Interesting book about the Chinese wine industry, from its beginnings in antiquity to predictions of the future, where it becomes the second leading wine market in 2020. Some good information here. To me, the most interesting part was the rather large section on counterfeit wines. Like so much else manufactured in that country, counterfeits are a nuisance, and even a danger.
Very interesting. Must reading for oenophiles.
Want to Read
December 22, 2018Very interesting book, we learned alot !
My husband and I will never look at wine the same again.
Thanks so much and happy holidays !!!
My husband and I will never look at wine the same again.
Thanks so much and happy holidays !!!
June 6, 2019
This book is incredibly informative. Highly recommend it for anyone looking to get a handle on the present state of the wine industry in China and its relation to the world. However, I expected the book to go into further detail about the history of Chinese wine and that didn't happen. Multiple topics were discussed briefly and that was it. So the three stars for me is because I wish the historical aspects had been dealt with more.
If however, you are looking for a current primer on the Chinese wine industry, I believe this book is definitely for you and will do excellently to fit your needs.
If however, you are looking for a current primer on the Chinese wine industry, I believe this book is definitely for you and will do excellently to fit your needs.
January 1, 2019
Book Review originally published here: http://www.iheartreading.net/book-tou...
I’ll start out straight by saying I don’t think I’ve had Chinese wine. Maybe by accident or when I didn’t know the wine was Chinese, but not on purpose. After reading Inside the Chinese Wine Industry, I’m eager to try one, though. With over seven hundred wineries in China, it will not be hard to find one I like, I suppose!
One of the first chapters in the book is a run-down of the history of China, linking this history to the origins of wine consumption. The chapters, while containing a lot of information, are actually pretty easy to read and overall, the book is a fast read, and it never feels “heavy”. Sometimes nonfiction books feel “heavy” to read because they contain a lot of information all at once, but I didn’t have that sense here.
The history of wine was most interesting for me, from the wine used as an aspect of religious sacrifice, to the Five Year Plans from Mao, we get a condensed but intriguing review of Chinese history. Then, the book focuses on some of the most popular kinds of wine in China, the global considerations the global wine market should keep in mind regarding Chinese wines, and much, much more. The book also makes some predictions for the future of the Chinese wine industry that seem to be accurate to me as well (after reading this book).
I’ll start out straight by saying I don’t think I’ve had Chinese wine. Maybe by accident or when I didn’t know the wine was Chinese, but not on purpose. After reading Inside the Chinese Wine Industry, I’m eager to try one, though. With over seven hundred wineries in China, it will not be hard to find one I like, I suppose!
One of the first chapters in the book is a run-down of the history of China, linking this history to the origins of wine consumption. The chapters, while containing a lot of information, are actually pretty easy to read and overall, the book is a fast read, and it never feels “heavy”. Sometimes nonfiction books feel “heavy” to read because they contain a lot of information all at once, but I didn’t have that sense here.
The history of wine was most interesting for me, from the wine used as an aspect of religious sacrifice, to the Five Year Plans from Mao, we get a condensed but intriguing review of Chinese history. Then, the book focuses on some of the most popular kinds of wine in China, the global considerations the global wine market should keep in mind regarding Chinese wines, and much, much more. The book also makes some predictions for the future of the Chinese wine industry that seem to be accurate to me as well (after reading this book).
October 8, 2020
Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China by Loren Maysharkis a history as well as the current demand for wine in the country. There are a few points that must be considered when China and wine. First that China does contain 20% of the world’s population and that in itself creates a massive demand for a product. Secondly, China has had a long history of wine not only rice and plum varieties. Third, wine is the most popular alcoholic drink in the country.
Perhaps the most surprising is the rising quality of domestic Chinese wine. My initial thoughts of Chinese wine were akin of Morgan David and other bottom shelf wines. Those wine do or at least did exist in China as well as dangerous chemical concoctions labeled as wine. A government crackdown has supposedly ended the practice of fake and dangerous wines. There is, however, a market for high-end bottles to be refilled with low-quality wine and a growing counterfeit label business.
Mayshark presents an interesting history as well as an examination of the current wine situation in China. Partnerships with France and other countries are creating a large market. Tariff retaliation with America are preventing US imports and China does not have surplus enough for meaningful exports. This is a very informative and enlighting look at a side of China that is rarely seen.
Perhaps the most surprising is the rising quality of domestic Chinese wine. My initial thoughts of Chinese wine were akin of Morgan David and other bottom shelf wines. Those wine do or at least did exist in China as well as dangerous chemical concoctions labeled as wine. A government crackdown has supposedly ended the practice of fake and dangerous wines. There is, however, a market for high-end bottles to be refilled with low-quality wine and a growing counterfeit label business.
Mayshark presents an interesting history as well as an examination of the current wine situation in China. Partnerships with France and other countries are creating a large market. Tariff retaliation with America are preventing US imports and China does not have surplus enough for meaningful exports. This is a very informative and enlighting look at a side of China that is rarely seen.
December 2, 2018
A wildly fascinating topic. I always appreciate books that give me suggestions for new books and articles to read on a topic - the bibliography is a gem.
I work at a vineyard, so wine and wine production is an interest of mine. I love reading about the history of wine and vineyards and this book didn’t disappoint in that area.
The history of wine in China is fascinating and their business models and how that differs from other countries is really interesting.
There’s a lot to digest in this book. It’s not a quick read, almost reading like a dissertation in its depth, but it’s not a hard read. The language is accessible and doesn’t alienate a reader who isn’t as well-versed in the wine industry.
I can tell how much work, research and love went into “Inside the Chinese Wine Industry” and I recommend it for anyone interested in history, wine, commerce, China, business, culture and how countries interact with each other through wine.
(I received this ebook as a Goodreads giveaway, with gratitude, and this is my unbiased opinion.)
I work at a vineyard, so wine and wine production is an interest of mine. I love reading about the history of wine and vineyards and this book didn’t disappoint in that area.
The history of wine in China is fascinating and their business models and how that differs from other countries is really interesting.
There’s a lot to digest in this book. It’s not a quick read, almost reading like a dissertation in its depth, but it’s not a hard read. The language is accessible and doesn’t alienate a reader who isn’t as well-versed in the wine industry.
I can tell how much work, research and love went into “Inside the Chinese Wine Industry” and I recommend it for anyone interested in history, wine, commerce, China, business, culture and how countries interact with each other through wine.
(I received this ebook as a Goodreads giveaway, with gratitude, and this is my unbiased opinion.)
December 30, 2018
I won an ARC edition in a GOODREADS giveaway.
January 23, 2019
Very informative and interesting.
February 14, 2019
Inside the Chinese Wine Industry: The Past, Present, and Future of Wine in China by Loren Mayshark is an interesting look at the wine industry in China. It covers from the beginning of the wine industry to predictions about the future. the most interesting part to me is that there is counterfeit wine. I had never heard of that or how dangerous a counterfeit wine can be. It is well written and keeps your interest.
I received a copy thru Aa Goodreads Giveaway.
I received a copy thru Aa Goodreads Giveaway.
December 24, 2018
I won this book in a Goodreads giveaway.
The book was a high-level introduction to the Chinese wine industry and economic markets. The most interesting parts for me were the section on counterfeit wines and the sources for more in-depth reading. However, I only gave it 3 stars because it was unnecessarily repetitive in its wording and did not delve deeply into any of the topics. I don’t believe any of them were very well developed.
The book was a high-level introduction to the Chinese wine industry and economic markets. The most interesting parts for me were the section on counterfeit wines and the sources for more in-depth reading. However, I only gave it 3 stars because it was unnecessarily repetitive in its wording and did not delve deeply into any of the topics. I don’t believe any of them were very well developed.
Displaying 1 - 10 of 10 reviews