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Learn how top advertisers use data-driven and agile strategies to maintain competitive dominance in local markets.

With $8 million monthly media budgets and campaigns detected 4 weeks before sale events, new competitive intelligence data reveals how Amazon’s sophisticated multi-channel orchestration—and November’s spiking ad costs—are setting new benchmarks for Australian retail advertising.

Analyse $884million of advertising investment from FCMG brands through creative intelligence. This industry pulse dives into 5 dominant creative themes and varying ad schedules across categories.

Advertising intelligence from both Queensland and Western Australia state elections demonstrates that early positioning isn’t merely about being first—it’s about establishing the terms of debate.

Behind every ad you see lies a calculated marketing strategy designed to win your vote specifically. Australia’s political strategists are crafting personalised experiences based precisely on where you live and what matters to your community—because they believe these hyper-targeted approaches will deliver electoral victory.

Health Insurance cuts $29M and Vehicle Insurance reduces $5.57M in FY24 ad spend. Rising premiums, driven by affordability concerns and climate risks, have reshaped strategies, with Suncorp leveraging these challenges to strengthen its marketing efforts.

Data-driven insights from FY23’s top competitors. Get the breakdown analysis into banking advertising strategies, trending media channels and key investment categories.

Marketing managers, dive into the innovative tactics used by health insurance companies and pharmacy retail brands to thrive in today’s unstable economy.

We used Bigdatr’s platform to see how the top two car manufacturers are capitalising on Australia’s desire to get on the road. Discover more today.

We used Bigdatr’s platform to find out how the AFL and NRL spent their marketing budgets last season. Get insider insights today.

2022 was turbulent for financial services with interest rate rises dominating the headlines. Find out how it impacted the Big Four’s advertising spend.

We used Bigdatr’s platform to find out how Australia’s gaming and gambling industry spent its marketing budget over the summer of sport. Get insights today.

We’re taking a look at what’s in store for the Automotive industry for the remainder of 2021. It’s proven to be a stellar year for the sector, with new car buyer interest continuing to explode across a number of different segments. We’re going to run you through the ins and outs of what’s driven this…