Win Attention
WE'RE ATTENTION INDUSTRIES™
A media group built to earn attention that matters.
What We Do
For brands,marketing teams and publishers who demand attention.
We bring together specialist teams across insight, storytelling, creative and distribution to create work audiences value and clients can measure.
How We Work
We pay attention,earn attention,then scale it.
Pay attention
We take time to understand what people care about and what the data is telling us.
Earn attention
We create stories, formats and communities that people love to engage with.
Scale it
We distribute our work to huge global audiences.
About Us
Built forhow audiences
are evolving
Built forhow audiencesare evolving
Attention is harder to win than ever, and trust is harder to earn.
We exist to help organisations earn attention the right way – through credibility, creativity and consistency.
We bring together specialist teams across news, insight, PR, creative and original content to help ambitious organisations earn meaningful attention.
50 years of trusted news heritage
That capability is grounded in over 50 years of journalistic heritage, through SWNS -one of the UK’s leading news providers, trusted by publishers for generations and built on a foundation of credible, high-quality storytelling.
About Us
What makes usexceptional?
For our clients,we act as a secret weapon.A joined up team that consistently delivers.
Our Brands
we are specialistsworking as one
Each business specialises in a different part of the attention journey.
Together, they create something greater than the sum of their parts.
Expertise
What makes usdifferent?
Built for earned performance
Everything we do is built to earn credible attention that delivers results.
- Grounded in earned media expertise
- Trusted by brands and publishers
- Designed to deliver real return
#1 for earned value
We focus on delivering the highest-value earned attention for every pound spent.
Leadership
Leading theattention economy
Sam Barcroft
Chris White
Rob Saunders
Victoria O'Brien
Jon Eastman
Katie Earlam
Martin Winter
Andrew Young
Paul Walters
Mission
To help ambitious organisations earn, shape and scale attention.
Vision
To build the most trusted and effective media group in the attention economy.
Ready to buildattention thatmatters?
Let’s build work that cuts through and proves its impact.