OneSignal: Pricing, Features & Alternatives

OneSignal is the mass-market end of this category: it is a messaging and engagement platform first, with push notifications as the wedge, and it serves marketers as much as engineers. Free covers a real amount of web push, and the Growth tier starts at $19 plus usage priced by channel — monthly active mobile users for push, subscribers for web. Where Novu and Knock orchestrate your product's notifications, OneSignal is where campaigns get sent.

Category

Notifications & Realtime

Pricing

Free tier available

Free tier

Yes

Best for

Notifications & Realtime — push, mobile

OneSignal Pricing Plans (2026)

PlanPrice
Free$0
GrowthPopular$19 / month + usage
ProfessionalCustom (annual contract)

Pricing summary: Free · paid from $19/mo. Always confirm current pricing on the official site.

Key OneSignal Features

  • Priced per mobile MAU or web subscriber
  • Unlimited send volume
  • A/B testing and journeys

Pros

  • +Free tier covers real production web push
  • +Strong mobile push SDKs
  • +Campaign and journey tooling included
  • +Cheap entry price

Cons

  • −Usage pricing on top of the base fee
  • −More marketing tool than developer infrastructure
  • −Professional tier is annual and quote-only

Best OneSignal Alternatives

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OneSignal Compared

OneSignal FAQ

What is OneSignal used for?⌄

OneSignal is a notifications & realtime tool. Push, in-app, email and SMS messaging platform aimed at mobile and web audiences, with segmentation and campaign tooling.

Is OneSignal free?⌄

Yes — OneSignal has a free tier you can start with, and paid plans for more usage and features.

How much does OneSignal cost?⌄

OneSignal offers a free tier, with paid plans starting at $19/month. Some plans are usage-based (pay-as-you-go).

What are the best OneSignal alternatives?⌄

Popular OneSignal alternatives include Knock, Novu, Ably, Courier, MagicBell. Compare pricing and features on our OneSignal alternatives page.

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