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Loops: Pricing, Features & Alternatives

Loops is a modern email platform built for SaaS companies, combining transactional and marketing email with a clean API, visual editor, and strong deliverability. The free plan covers 1,000 subscribers and 4,000 sends; paid plans (from $49/mo) include unlimited transactional email.

Category

Newsletter & Lifecycle Email

Pricing

Free tier available

Free tier

Yes

Best for

Newsletter & Lifecycle Email — email_messaging, email

Loops Pricing Plans (2026)

PlanPrice
FreePopular$0 (1,000 subscribers · 4,000 sends)
PaidFrom $49 / month

Pricing summary: Free · paid from $49/mo. Always confirm current pricing on the official site.

Key Loops Features

  • Transactional + marketing email
  • Clean API & visual editor
  • 1,000 subscribers free
  • 'Powered by Loops' footer

Pros

  • +Modern DX for SaaS email
  • +Transactional + marketing in one
  • +Great deliverability
  • +Generous free tier

Cons

  • −Paid tiers start at $49
  • −Younger than SendGrid/Mailgun

Best Loops Alternatives

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Loops Compared

Loops FAQ

What is Loops used for?⌄

Loops is a newsletter & lifecycle email tool. Modern email platform for SaaS — transactional + marketing emails with a clean API and great deliverability.

Is Loops free?⌄

Yes — Loops has a free tier you can start with, and paid plans for more usage and features.

How much does Loops cost?⌄

Loops offers a free tier, with paid plans starting at $49/month.

What are the best Loops alternatives?⌄

Popular Loops alternatives include Customer.io, Beehiiv, Kit (ConvertKit), Ghost, MailerLite. Compare pricing and features on our Loops alternatives page.

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