AaBb
The Online Home of Scott Howard aka ScLoHo
Online as ScLoHo & In-Person as Scott Howard
A few decades of successfully helping businesses invite people to become their customers and clients is the simplest umbrella statement that captures what Scott has been doing and continues to do today. Utilizing Human Relationship Marketing Principles that are timeless is the secret to success.
Scott also writes and produces weekly media & marketing content online under the moniker ScLoHo. Available free in written blog form and as a podcast in 10 minutes or less.
The Latest ScLoHo Blog Articles
The Basics Don’t Become Obsolete
Every few years, business owners are told there’s something new they absolutely have to master. A new social platform. A new technology. A new sales tool. A new way to advertise. A new acronym. And just about the time you figure out what the acronym stands for,...
The Kids Are All Right
Earlier this month I received our twice a year update of radio station ratings from Nielsen for the Fort Wayne, Indiana metro and let me just say, It's all good. Ratings are what advertising agencies like to use to figure out what to buy and what to pay for ads....
Don’t Buy Impressions. Buy Results.
Today I'm starting with the contents of a recent SoundADvice newsletter my subscribers received, then I'll go a little more in depth with a story of what happened this month. Have you ever noticed how advertising proposals are filled with really big numbers? "We'll...
Published Articles
Podcast Episodes
Let's Start a Conversation
Email: Scott@ScLoHo.net
Call or Text: 260-255-4357