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Unf*ckology
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Amy Alkon presents Unf*ckology, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.
Have you spent your life shrinking from opportunities you were dying to seize but feel “that’s just who I am”? Well, screw that! You actually can change, and it doesn’t take exceptional intelligence or a therapist who’s looking forward to finally buying Aruba after decades of listening to you yammer on.
Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won’t need a psych prof on speed-dial to understand―and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:
- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.
- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.
- Fear is not just the problem; it’s also the solution.
- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.
Follow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you’ll no longer need to act like the new you; you’ll become the new you. And how totally f*cking cool is that?
- Reading age5 years and up
- Print length304 pages
- LanguageEnglish
- Dimensions5.47 x 0.68 x 8.34 inches
- PublisherSt. Martin's Griffin
- Publication dateJanuary 23, 2018
- ISBN-10125008086X
- ISBN-13978-1250080868
The chilling story of the abduction of two teenagers, their escape, and the dark secrets that, years later, bring them back to the scene of the crime. | Learn more
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Editorial Reviews
Review
Praise for Unf*ckology:
“Amy Alkon does a wonderful job of explaining how to not only change what you do, but more importantly, how you think. By rooting her advice in science―and in her own hilarious experiences―she shows you how to get out of your own way and become your best self.”
―Charles Duhigg, author of bestselling The Power of Habit and Smarter Faster Better
“Amy Alkon is a virtuoso at making science accessible and fun. In this fast-paced, deeply authentic “science-help” book, Alkon weaves her own dramatic transformation with the latest science to show you how to live the life you truly want to live. It’s time to stop pitying yourself, devaluing yourself, hiding yourself, and all the other things we do to ourselves to avoid being our full selves. You can be comfortable in your own skin RIGHT NOW. This book will show you how.”
―Scott Barry Kaufman, Professor of Positive Psychology, University of Pennsylvania, author of Ungifted: Intelligence Redefined and Wired To Create
“Unf*ckology is smart, sassy, and absolutely hilarious (Amy Alkon curses like a great poet). But don’t let the LOL-moments fool you. Unf*ckology is also a rigorously scientific big-hearted attempt to kill the fear that gnaws our lives to the bone. This is a powerful manifesto for living brave.”
―Jonathan Gottschall, Distinguished Fellow, Washington & Jefferson College; author of The Storytelling Animal and The Professor in the Cage
“Amy Alkon is every bit as original, fierce and science-backed as you'd expect in a book titled Unf*ckology. Alkon invented the science-help genre, and this book finds her at the height of her powers. Alkon tackles interpersonal and intrapsychic problems with a voice as sui generis as the problems are universal. It's a master class in making important life changes taught by your hilarious best friend, the one who is as funny as she is smart, and whose radical honesty about her own shortcomings makes her thoroughly unfuckwithable.”
―Kaja Perina, Editor in Chief of Psychology Today
“Advice on how to change behavior should be grounded in the science of behavior, but it rarely is. Don’t let the name fool you: Unf*ckology may speak with a potty mouth, but it cites journals and textbooks to bring a nuanced take on cognitive neuroscience and human evolution to the problems of everyday life.”
―Christopher Chabris, Assoc. Professor of Psychology, Union College; co-author of The Invisible Gorilla
“If what you want the most is a swift kick in the ass strong enough to send you in the direction of your dreams, Amy Alkon is just the brash, hilarious ass-kicker you’ve been searching for.”
―Heather Havrilesky, “Ask Polly” columnist and author of the best-selling How to Be a Person in the World
“In Unf*ckology, your fears are named and tamed, your hopes uncovered and empowered in a dazzling collection of science-based insights, with enough twisted humor to render your brain helpless to resist. The section on managing willpower alone is life-changing.”
―Terry Rossio, screenwriter, Shrek; Academy Award nominee for Best Adapted Screenplay
“Amy Alkon’s guide to having courage, confidence, and self esteem could not come at a more propitious time. As more and more colleges turn out spineless snowflakes offended by hand gestures and adjectives, enabled as they are by equally invertebrate faculty and administrators, and major corporations take disciplinary actions against employees who dare to challenge the PC orthodoxy that everyone is equally qualified for every job, we need a major corrective toward a proper understanding of human nature grounded in science, not in postmodernism’s dogma that all ideas are equally true. Unf*ckology should be assigned to all students as the textbook for the new science―‘growing a spine’―and taking personal responsibility for your life.”
―Michael Shermer, Presidential Fellow Chapman University, author of Heavens on Earth
“You have never read a book like this in your life. Amy Alkon is as funny and as wildly inventive as Dave Barry or PG Wodehouse. Yet she has created what she calls "a science help" book. A book riddled with fascinating research from psychology and neurobiology. A book that shows you and me how to use the results of that psychology in our own lives. And something more. Very few scientists these days are coming up with ideas that pull together the results of wildly diverse disciplines into a new big picture. Very few of today's thinkers give us big ideas. By showing us how to use research on fields like embodiment to change our lives, Amy Alkon has given us two things: new big ideas; and balls-to-the wall hilarity. Let's put that in different words. Unf*ckology is one of the most delightful books you will read in this lifetime. And Amy Alkon has established herself with this book as THE top practitioner of applied science.”
―Howard Bloom, author of The Lucifer Principle and How I Accidentally Started the Sixties
“Amy Alkon is such a festive cocktail of funny and brainy! Unf*ckology is hilarious, wise and amazingly useful ‘science-help’ for the meek to finally get going on inheriting the earth.”
―Sandra Tsing Loh, host of the syndicated public radio show, The Loh Down On Science; author of The Madwoman in the Volvo
“In this (very funny) book, Amy Alkon explains how not to be a loser. Being socially anxious and desperate isn't fun. And Amy shows you the science behind self-transformation. No short-cuts or thinking your way out―just incremental and targeted action. I found myself nodding throughout because I used a lot of these strategies myself as a socially anxious young person trying to move into an academic career that demanded a great deal of public speaking and interpersonal relationship building. And I appreciated Amy's humor as well―taking life too seriously makes changing that much harder.”
―W. Keith Campbell, Professor of Psychology, University of Georgia, co-author of The Narcissism Epidemic
“Unf*ckology is a f*cking good book. The self-help book for people who hate self-help books, Unf*ckology is firmly grounded in empirical research and takes a no-nonsense, no-coddling, no-airy-fairy-BS approach to the subject. It’s also very funny. Every page sparkles with Amy’s irreverent wit and wisdom. Highly recommended!”
―Dr. Steve Stewart-Williams, Assoc. Professor of Psychology, University of Nottingham
Praise for Good Manners for Nice People Who Sometimes Say F*ck:
“Alkon not only tells readers what good manners are but also provides useful suggestions for politely calling offenders' attention to their rudeness. And she does this in a ferociously funny style--it's worth a read for the laughs alone. There is nothing here of the proper arrangement of table setting, nor of how to address a letter to the Archbishop of Canterbury; rather Alkon deals with modern problems in interpersonal relationships, such as how civilized people should act when standing in lines, on airplanes, online, and elsewhere.” ―Library Journal (starred review)
“This book is a gem. Hysterically funny and grounded in science, Amy Alkon explains why so many people are rude and how it's possible to be courteous, even if you're foul-mouthed and clueless about etiquette.” ―Dr. Adam Grant, Wharton School professor and New York Times-bestselling author of Give and Take
“I can say without reservation that Good Manners For Nice People Who Sometimes Say F*ck is hilarious, consistently entertaining, and, above all, wise. It's Emily Post as a beach read.” ―Charlotte Allen, The Weekly Standard
“She is chatty, at times outrageous, but full of ideas about living politely in a society that she says has become too big for our brains to handle. As for Oscar Wilde, at the end of his life is said to have commented: ‘The world was my oyster, but I used the wrong fork.'” ―Moira Hodgson, The Wall Street Journal
“If you're frequently left gasping by the jaw-dropping social ineptitude of your fellow human beings, or you're guilty of being a rude jackass yourself from time to time, this is the book for you. Alkon doesn't suffer fools lightly, but she also has the gentle wisdom to know that each of us plays the role of the fool sometimes. Armed with fascinating science, great humor, and a preternatural bullshit detector for a mind, she shoots from the hip – and you'll be damn glad she does, too.” ―Dr. Jesse Bering, Associate Professor of Science Communication and author of Perv
“Contradiction is part of what makes Ms. Alkon so captivating. Perhaps the biggest contradiction: The hisser can also be utterly lovely.” ―Brooks Barnes, The New York Times
“Although the subject matter should be enough to hold your attention, it is primarily Amy's ability to turn a phrase that makes the book such a good ride. Her section headings (e.g., 'Dating is War,' 'Murder-Suicide and Other Forms of Diplomacy,' 'The Tragedy of the Asshole in the Commons') make it impossible to put the book down and get back to work without reading just one more section. I highly recommend this book.” ―Dr. Frank McAndrew, Evolutionary Psychology journal
“In this comprehensive, science-based, easy-to-read, and hilarious book, Alkon looks at where our rudeness comes from and provides tangible ways for all of us to deal with it.” ―Dr. Jennifer Verdolin, Psychology Today
“One of '11 Smart Books You Should Read This Summer'” ―Sam McNerney, 250Words.com
“This crazy redhead is on to something. Her pink Rambler story alone is worth the price of the book.” ―Elmore Leonard on I See Rude People
“Amy Alkon is intellectually promiscuous―and funny as hell.” ―Howard Bloom, paleopsychologist and author of The Lucifer Principle, on I See Rude People
“Seriously great book. Alkon is smart and savvy and funny as hell. Where Hannibal the Cannibal only ate the rude, Alkon stands up to them with the sort of glorious panache that sometimes makes you want to stand and cheer.” ―David Middleton, January Magazine on I See Rude People
“Alkon turns reporting on findings in evolutionary psychology into an art form. She scans the research horizon for fascinating new results. Though relentless in her skepticism, she is keenly attuned to findings that are both solid and suggestive. (The world lost a great analyst when Alkon turned away from academic research.) In her hands, all this research turns into practical advice for how ordinary people can live better lives. Alkon may be, as the LA Weekly put it, 'Miss Manners With Fangs,' but she is perhaps better characterized as the offspring of Charles Darwin and Dorothy Parker. We academics can all take a lesson from her ability to redefine academic turf in terms 'the ordinary person' can both understand and enjoy.” ―Dr. Barbara Oakley, Oakland University
About the Author
Excerpt. © Reprinted by permission. All rights reserved.
Unf*ckology
A Field Guide To Living With Guts And Confidence
By Amy AlkonSt. Martin's Press
Copyright © 2018 Amy AlkonAll rights reserved.
ISBN: 978-1-250-08086-8
Contents
Title Page,Copyright Notice,
Dedication,
Acknowledgments,
PART ONE You Have What It Takes; It's Just in Hiding,
1. Loserhood Isn't Destiny,
2. Hate Me; I Suck A coming-of-rage story,
PART TWO The Building Blocks of the New You,
3. The Mind Is Bigger Than the Brain Meet your new BFF, "embodied cognition",
4. Meet Your Emotions (the little shits) More useful than you'd think,
5. Your Mind Is Also in Your Elbow Why metaphor matters,
6. Eat Shit and Die The power of ritual,
7. Souplantation for the Soul Make your own daily rituals!,
8. Self-Esteem Is Not What You Think It Is The irrelevance of whether you like you,
9. Jeer Pressure What shame actually is and how to beat it,
10. You Suck. Or Do You? Confidence, assertiveness, and the Self sisters (self-compassion, self-acceptance, and self-respect),
11. Your Feelings Are Not the Boss of You It's not what you feel; it's what you do,
12. Be Inauthentic! Screw the real you; be the ideal you,
13. They Should Call It Won't-Power The pathetic realities of willpower,
14. Where There's a Will ... There's a Brain That's Been Slipped a Cookie How to get the most out of your willpower,
PART THREE Putting It All Together,
15. Rise and Spine Grow a backbone and put the damn thing to work,
16. Rock 'n' Role! Time to slip into somebody more comfortable,
17. Saddle Up Your Fear and Ride It Like a Pony Fear is not just the problem; it's the answer,
18. Unfuckwithable,
Notes,
Bibliography,
Abbreviated, reader-friendly version (Full bibliography online),
Index,
Also by Amy Alkon,
Advance Praise for UNF*CKOLOGY,
About the Author,
Copyright,
CHAPTER 1
LOSERHOOD ISN'T DESTINY
You can't order a lightly used spine off eBay. There's no Find My Balls cousin of Find My iPhone. And nobody goes around in a tow truck with a big winch to yank people out of loserhood.
However, there actually is a way out of loserhood, and it doesn't involve a therapist — one who's looking forward to finally buying Aruba after decades of listening to you jawing on.
And no, you will not be asked to look into the mirror and recite affirmations. (If you've ever done this, you know how well it works: "I am beautiful. I am happy. I am confident. I am ... kidding myself. I am still the same fucking loser I was before I wasted ten minutes doing this bullshit.")
All you actually have to do to change is behave like the confident person you want to be.
I get it — that probably sounds unbelievable — but you'll see in the next chapter that I did this, and I was a particularly hopeless case. I didn't transform myself magically, by bathing my brain in some kind of self-help rays; I did it through the emotionally grubby work of repeatedly acting the way confident people do.
This book gives you all the steps you need to get from point worm (or just mildly underconfident) to full personhood — the point where you aren't always squirming on the inside about what to say or do and whether somebody will approve. Best of all, getting to the point where you go out into the world as the full you doesn't require exceptional intelligence, piercing intuition, or — in case you were wondering — a bullet-deflecting bodysuit with bat ears. You just need to be so sick of living like a human crumb (or just not as fully as you could be) that you're willing to shove your way through your fears and take action.
This isn't to say you won't be afraid — at least for a while. But I'm hoping you'll come to the conclusion I did — that being afraid to do something isn't good enough reason to let yourself duck out of doing it.
While we're at it, I should mention that this is not a "self-help book." (Gross.) This is a science-help book — a self-unfucking science-help book. "Science-help" is a term coined by my science journalist friend David DiSalvo, describing advice that's based on evidence from scientific research. So, no, this book will not advise you to pester the universe to heal you. (The universe isn't listening and doesn't give a shit.)
This book likewise does not contain "The Secret," which is the title of a best-selling book based on the tempting premise that positive thinking works like a giant magnet to pull whatever you want right to you. Supposedly, if you want a new car, you just picture it and think grateful thoughts about it (as if it were already yours) and some pocket in the universe will unzip and out will drop your fabulous new dream ride, right into your life. (Yes, that's right. You only lack that flying Bentley convertible because you haven't put your mind to making it pop up in your carport.)
Ultimately, if Unf*ckology does have a "secret," it's that if you get off your ass and do what the science suggests, you can have a far better life.
Not "someday."
Starting NOW.
I call this living by the "car crash principle." People will tell you, "It was only after I got in that horrible car wreck that I realized I'd better seize the moment — stop wasting my life." The way I see it, why wait? Why not choose to live that way right now — without the twisted metal, disfiguring injuries, and years in rehab spent pushing a ball across a table with your nose?
CHAPTER 2HATE ME; I SUCK
A coming-of-rage story
I was a loser as a child. I had scraggly red hair and a space between my front teeth you could drive a small car through, and I wet my bed until I was twelve. This was before parents were advised to just relax and wait the bed-wetting thing out. As I remember it now, my mother used to say — in that satanic voice from The Exorcist — "You wet the bed again?!"
I had no friends, and the neighborhood kids egged our house, called me "dirty Jew," and told me I killed Jesus. (I was six at the time. I didn't even kill bugs.) I would have done anything to have even one friend. In second grade, I thought I'd hit the jackpot: Two girls came to me and promised to be my friend if I did their math. I did it — during recess, in a dusty, empty classroom — but the moment I put down my fat #2 pencil, they ran out and ignored me, same as before.
Elementary school turned out to be seven long years of getting picked last for everything — except in extenuating circumstances, like when it was time for kickball and the only other kid left had a broken leg. When kids talked to me at all, it was to sneer "The redhead is dead!" or call me "the redheaded hamburger." I was miserable every day, and I sobbed to my mother that I had no friends, but she didn't know what to say.
In third grade, I tried bargaining, silently offering various incentives to God, if only he'd make me look like the other Amy — the pretty, popular honey-blond one our teacher, Mrs. DeMaio, referred to as "Amy long-lashes." Naturally, like all those mean children, God just ignored me.
When I wasn't in school, I had my face jammed in a book. I checked them out of the Farmington Community Library by the laundry-basketful. The stories I read gave me hope that I could someday have a better life, and I learned many things — among them, the dangers of reading while riding a bicycle.
In tenth grade, I joined the youth group at my parents' temple. For the first time in my life, I had friends — but, like some weird weekend Cinderella, only on Sundays, when youth group met. I was terrified that my youth group friends would realize they'd made a terrible mistake, so I tried really hard to be the sort of person they'd find acceptable.
I carefully avoided showing my true feelings — like that my having friends was pretty much the greatest thing since God cut a hiking trail through the Red Sea. I was especially careful to keep mum about how I'd decided the whole God thing was hooey (seeing no reason to let this stop me from playing guitar and leading everybody in Hebrew folk tunes about God's greatitude).
Pretty much erasing myself seemed a small price to pay for finally being liked. However, it meant that I often had no idea what I thought about anything — and not because I didn't think. In fact, because I read lots of novels and loved logic, I was always thinking and reasoning. There was a point of view in there somewhere. But when I was around other people, what I thought was whatever I thought they'd want me to think. All in all, I was a big redheaded empty jar.
HOW MAY I PROVIDE YOU WITH EXCELLENT SERVICE?
At twenty-one, I moved from Michigan to Manhattan. I knew tons of five-dollar and even fifty-six-dollar words from my years of endless reading, but I had yet to learn the word no. This made me a popular guest at many people's apartments — typically when they were moving in or out of them and needed some patsy to pack and haul stuff for free.
Eventually, the guy renting me a bedroom in his loft wanted his place to himself again, and I had to move. I just barely scraped together the rent and security deposit for a tiny dumpy tenement apartment by the Holland Tunnel, or, as I called it, "the rectum of New Jersey."
Hoping against hope for a little quid pro schlep, I called all the people I'd helped move. Nobody was home, or, if they were, they were in bed with a vicious hangnail or just running out the door to their groovy summer share in the Hamptons. "But, hey, good luck with your move!"
I had about four dollars left in my checking account after paying the landlord, so I couldn't afford a moving van or even taxis. Instead, I piled boxes and garbage bags of my stuff onto an old metal-wheeled wooden cart, about six feet long, that a kindly furniture dealer in my new neighborhood lent me for the weekend. I only had to move from Duane Street to Greenwich and Canal — a little over a half-mile — so doing it peasant cart–style didn't seem all that terrible.
This was a desolate part of town back then — especially on the Saturday night I'd chosen to move — so I pushed the cart right down the middle of Greenwich Street. I was pleasantly surprised at how easy it was — until I got to the cobblestoned part in the last three blocks.
Steel wheels and cobblestones are not a good mix. Every inch of that street traveled straight up my arms, hammering itself into the deepest reaches of my brain and making my stomach feel like I'd strapped it to a paint shaker.
This was a far cry from my most recent moving effort: sitting in the plush river-view apartment of an advertising acquaintance, wrapping and boxing a set of her drinking glasses — apparently a little less worshipfully than she would've liked. "Those are from Tiffany's," she snapped. Oh. Sorry.
I considered stopping where I was and carrying everything, piece by piece, to my new place, three blocks away. But, though the streets were empty, it was still New York, and I couldn't just leave the cart and all my stuff.
And even if I chanced that — carrying just my computer and coming back for the less valuable stuff — much like a Tyrannosaurus rex, I have strong legs but arms that are kind of a joke. Carrying everything could have taken hours, so I pressed on, finally making it to the end of the first block.
What was that I felt? Yes, it was sprinkling. I threw my whole body into pushing the cart, hoping to make it to my place before the rain got serious. In the middle of the second block, the cart lurched sideways and stopped, spilling boxes and a garbage bag of my clothes into the street.
I peered underneath the cart. One of the wheels had fallen off. I'd hit some funky "gotcha" cobblestone, probably placed in the street by some mean- spirited nineteenth-century DOT worker. And then, in keeping with my feeling that life was, if not shitting on me, at least peeing pretty much nonstop, the sky opened up and poured rain all over me and all my worldly possessions.
Behind me, there was a HONNNK! And then another.
I turned. A taxi. I motioned to the driver to go around me. There was room; he just had to make an effort.
He kept honking. I kept motioning. I moved a little closer so he could see I was trying to guide him. He peeled out on the wet cobblestones and sped around me, hitting a pothole and spraying dirty New York City street water all over me — in my mouth, up my nose, in my eyes.
Looking down on my soggy boxes, my drenched black-and-white TV, and the crippled cart, I burst into big heaving sobs. And there, in the pouring rain, it came to me: "I don't have any real friends."
I GROW A SPINE
The truth is, I had some real friends, like David Wallis, whom I met at NYU's off-campus housing office on my second day in New York. We're still friends today, almost thirty years later. In fact, if tomorrow, David called me from the Arctic circle and told me he needed me, I'd hop on the phone to book, oh, three planes, two helicopters, and a team of sled dogs. The thing is, I'm pretty sure David would do the same for me.
Back then in New York, however, many of the people I called friends were just acquaintances or, pathetically, acquaintances of convenience — those people who called me whenever it would make life more convenient for them but never when they had a tip on a great party or just to wonder, "Hey, how are ya?" But, whose fault was this really? I had to admit it: Most of these people weren't bad friends to everyone; they were just bad friends to me.
I'd never noticed this before, perhaps because I was used to the idea of myself as a loser, having been one for as long as I could remember, and probably longer than that. I guess I'd come to accept my Amy Alkon cooties as an incurable disease. Then, it struck me: Could it be something I was doing? Something I could maybe stop doing?
I started paying attention to people everybody seemed to like, and I noticed something extraordinary — how willing they all were to be unwilling to please. Here I was, always slaving away to be liked, and here they were, refusing requests and sometimes being disagreeable or bratty.
In fact, they all seemed to feel free to say no — to friends, family, colleagues, even the boss — and not just no but all the variations: "Nuh-uh," "No way," "Not in this lifetime," "Are you out of your fucking mind?" and "Over my dead, maggot-eaten body."
Most amazingly, when they turned people down, they weren't fired, excommunicated, or asked in a low voice to please leave. They were usually just met with "Oh, okay" or sometimes engaged in mild argument. Even if they didn't get things their way, they seemed to garner respect for standing up for themselves — a far cry from the humiliating treatment I got when I showed people that there was no amount of backward that was too far for me to bend over in order to accommodate them.
This — combined with the assholishness about physical risk common to people in their early 20s — made for a weird dichotomy in me. Though I lacked a backbone, I didn't let it stop me from roller-skating fifty blocks to work — in Manhattan traffic, the wrong way up Fifth Avenue. While challenging death like this was just my wacky alternative to the smelly old subway, the mere thought of my testing social boundaries practically turned me into a pillar of salt.
However, the potential reward from doing that — the prospect of yanking down the giant "kick me!" sign posted over my life — had become too tempting. So, little by little — typically when I was around people I perceived to be on the lower rungs of the social food chain — I started squeaking out words of protest: "I'd rather not," "Actually, I can't," "Not this time, thanks." And to my utter amazement, these people didn't tell me off or send me packing. They accepted it; they even tried to accommodate me.
The shift in how people treated me seemed like a fluke — every time. I still felt like the same old loser. I figured that people who didn't treat me accordingly were just a little slow on picking up the terrible stench. I'd eye them, wondering how long it would take before they started sniffing the air and realized that that smell was coming from me. Well, not so much coming from me as if I'd farted. I was the fart.
Eventually, I couldn't help but concede that people actually did treat me better when I stopped acting like a really big bootlicker. So, I started doing what, these days, I often tell people who write me for advice to do: acting like I had dignity, or rather, acting as a specific person with dignity would act.
When I did this, I'd mostly be Kathy, the TV commercial producer I worked for, telling a rock star's manager in her velvety but firm voice that no, he could not have a suitcase of $10,000 in cash. Occasionally, I'd play it as Ed, the big boss producer, sitting at his desk coolly telling some uppity account lady exactly how things were going to be: "Good, cheap, fast — pick any two."
The more I stood up for myself (even while doing it as somebody else) the more I saw it was the right thing to do. It was so beautifully absurd. I was actually impersonating my way to becoming the real me.
I AM BOOGER; HEAR ME ROAR
I won't bullshit you. The road to self-respect is paved with humiliation and setbacks. Most of mine involved my desperate attempts to be loved. We all want love, but I had ulterior motives. In fact, the last thing I cared about was all that lofty crap like shared goals, resonating values, and building a life with another person. I just wanted to be wanted. I saw love as my rescue, the last bus out of social quarantine.
Though, thanks to my "just say no!" experiments, I was beginning to understand the costs of my desperation to be liked, my desperation to be loved was just too deep to be breached by the insights I'd begun to apply at work and with friends. So, whenever I spotted a man I found attractive, I took the subtle approach — subtle in the manner of a starving hyena pouncing on a gazelle.
Eventually, however, I couldn't help but admit that this strategy wasn't working for me, either. This might sound like yet another impressive attainment of wisdom on my part — except that it came to me after I spent a year and a half with a guy in California who verbally abused me and lived off my credit cards (insisting he'd pay me back when the house sold). The house we shared eventually did sell, at which time I learned it actually belonged to his family, who felt zero obligation to make good on Junior's promises to pay my Visa bill.
I had many low points during my time with this guy, but one in particular stands out — the night he lit my copy of Honoring the Self on fire. If I'd been a fictional character, those flaming pages would've been just the thing I needed to "see the light" and get out of there, pronto. Unfortunately, this was reality, so I stuck around for months afterward.
(Continues...)Excerpted from Unf*ckology by Amy Alkon. Copyright © 2018 Amy Alkon. Excerpted by permission of St. Martin's Press.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
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Product details
- Publisher : St. Martin's Griffin
- Publication date : January 23, 2018
- Edition : Illustrated
- Language : English
- Print length : 304 pages
- ISBN-10 : 125008086X
- ISBN-13 : 978-1250080868
- Item Weight : 9.6 ounces
- Reading age : 5 years and up
- Dimensions : 5.47 x 0.68 x 8.34 inches
- Best Sellers Rank: #1,657,356 in Books (See Top 100 in Books)
- #614 in Etiquette Guides & Advice
- #877 in Business & Professional Humor
- #1,633 in Popular Applied Psychology
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About the author

AMY ALKON is an independent investigative science writer specializing in “applied science”—using scientific evidence to solve real-world problems. Alkon critically evaluates and synthesizes research across disciplines and then translates it into everyday language, empowering regular people to make scientifically informed decisions for the best of their health and well-being.
For 25 years, Alkon wrote an award-winning, science-based nationally syndicated advice column, distributed by Creators. With Going Menopostal, Alkon has authored five books—most recently, her “science-help” book Unf*ckology: How to Live with Guts and Confidence (St. Martin’s Press, 2018). She is the past President of the Applied Evolutionary Psychology Society, which brings evolutionary science to public policy, education, and medicine. Alkon has given invited talks to academics on applied science at scientific conferences and to large groups at universities. She has given two TED talks, and the Los Angeles City Attorney’s Office hires Alkon, a State of California-certified mediator, to do behavioral science-based dispute resolution talks and training videos.
Alkon has been profiled in The New York Times, TIME, The Washington Post, The Independent/UK, and Macleans. Alkon has appeared on numerous national TV and radio shows, including Good Morning America, Today, NPR, CNN, Nightline, Anderson Cooper, Coast to Coast, and Canada’s The Agenda with Steve Paikin, along with podcasts by Adam Carolla, Joe Rogan, Michael Shermer, Robert Wright, and Scott Barry Kaufman.
Alkon lives in Venice, California. Her website: amyalkon dot net. Follow Amy on Twitter: @amyalkon.









